Brand Tracking Articles
Read more about the world of brand.
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The hidden layers of brand awareness: How you should be measuring aided awareness
Measuring brand awareness can seem pretty straightforward: you simply ask someone whether they know a brand. But the devil is in the detail and the exact question format can have a huge impact on the answer that you get.
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Imran Choudhary
VP Customer Success
![Photo of a hologram screen in purple frame (thumbnail)](http://images.ctfassets.net/7so8go2zrvbw/6ouASpP8aqSGD6uUD64qJa/709bdeff9a0a03e3c6adfd30c7ebb9b5/Blog_SEO-Thumbnail_1000X709_-_2022-03-31T151435.612.png?w=450&h=270&q=95&fm=png&fit=thumb)
How ad-based sampling provides high quality reach in small markets
Gain reliable brand insights in hard-to-reach markets like Norway, Kenya, and Peru with our in-ad surveys, reaching over 3 billion people daily. Fast, cost-effective, and accurate, our approach revolutionizes brand tracking in small markets.
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Nico Jaspers
CEO
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Tackling the Challenges of Measuring Brand Perception
Explore the common pitfalls of traditional brand tracking methods and the innovative solutions that can provide marketers with the actionable insights they need.
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Joy Corkery
Head of Content Operations
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How To Reduce Data Collection Cost For Brand Tracking By Over 90%
Tracking how people perceive a brand can be very expensive typically due to data collection. Reducing data collection costs is therefore the key to making brand tracking more affordable.
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Nico Jaspers
CEO
![Image of computer [Thumbnail]](http://images.ctfassets.net/7so8go2zrvbw/kyL3clCEWc0rhRQEGKLc5/bada07e7a9eba8ee29b22a3faa26e966/Blog_SEO-Thumbnail_1000X709_-_2022-12-07T123241.810.png?w=450&h=270&q=95&fm=png&fit=thumb)
How Brands Can Start Leveraging Automation in 2023
With automation, startups and small businesses can take on corporations, prepare for crises, use resources sparsely, and get jobs done cost-effectively.
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Lucy Manole
Creative Content Writer & Strategist
![Latana x Care/of [Thumbnail]](http://images.ctfassets.net/7so8go2zrvbw/2jdDG8s4adcq76wLeKTgUh/b80257b41b234b4263564cff92b3db0e/Blog_SEO-Thumbnail_1000X709_-_2022-11-18T151151.779.png?w=450&h=270&q=95&fm=png&fit=thumb)
How Personalization & Consumer Insights Made Care/of A HealthTech Industry Leader
Care/of has managed to make its mark as a healthcare tech brand in just under 6 years — so what can other brands learn from their story? Find out here.
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Cory Schröder
Senior Content Marketing Manager
![Robot with background [Thumbnail]](http://images.ctfassets.net/7so8go2zrvbw/6yGjJ0OptxAMt3hJVT0dI2/dfbb8a314bc04f4f00047151522ddfc5/Blog_SEO-Thumbnail_1000X709_-_2022-11-29T121202.443.png?w=450&h=270&q=95&fm=png&fit=thumb)
5 Ways Companies Are Utilizing AI in Digital Marketing to Enhance Customer Experience
AI has been pushing boundaries for years now in all fields, including the digital marketing space. Let's look at a few ways AI is used to enhance customer experience.
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Eva Bouchard
Content Writer