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AUTHOR

Joy Corkery

Joy Corkery is Content Marketing Lead at Latana with over 7 years of marketing experience, helping brands grow by sharing tech and marketing insights. Aside from being a skilled writer, Joy is also a massive book lover.

Articles by Joy

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Deep Dives
Brand Tracking
Consumer Insights
Work Advice
NewsFlash
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Brand Tracking

Tackling the Challenges of Measuring Brand Perception

Explore the common pitfalls of traditional brand tracking methods and the innovative solutions that can provide marketers with the actionable insights they need.

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Brand Marketing
Brand Strategy

Tips From 5 Marketers To Run Great Brand Campaigns in 2022

Brand campaigns are an essential yet frustrating part of marketing. There's so much pressure to get it right, so we asked a few marketing experts how they nail it.

Free Brand Insights and Tips

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Brand Tracking
Brand Awareness

How to Use Brand Tracking Software to Grow Your Brand [Updated]

Ready to explore the wild and wonderful world of brand tracking? Let's dive right in to see how it can help you grow your brand!

Measure Offline Marketing ROI
Brand Marketing

How to Effectively Measure Offline Advertising ROI and Adjust Your Marketing Strategy

Analyzing your offline marketing metrics is necessary for optimizing and improving strategies. Here's a quick guide on how to measure offline marketing performance effectively.

Brand Tracking
Brand Insights

Advanced Brand Tracking vs. DIY Survey Tools: The Lowdown

If you are serious about growing a legendary brand and taking leadership in your industry, you need advanced brand tracking solutions. Here's why you should upgrade and ditch DIY survey tools for good.