Whitepapers

Get more technical, in-depth descriptions into how our advanced brand tracking software works.

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MRP vs. Traditional Quota Sampling Brand Tracking

Learn how advanced brand tracking prevails due to its ability to distinguish real-world changes and provide accurate results with a very low margin of error.

More Whitepapers

Learn more about advanced brand tracking.

Brand Tracking That Learns Over Time

Learn how MRP allows brand tracking tool Latana to detect differences in brand KPIs for niche target audiences, even when the sample size is limited.

MRP: Uncovering Insights in Niche Audiences

Learn how advanced brand tracking differentiates itself from other brand tracking solutions by enabling users to detect differences in brand KPIs for niche target audiences, even when the sample size is limited.

How Mobile Optimized Surveys Bring Better Brand Tracking Insights

Learn why designing surveys for mobile is a vastly different exercise to that of traditional web-based versions and requires a fundamental rethink of the user experience to ensure results are valid and reliable.