{
    "componentChunkName": "component---src-templates-page-tsx",
    "path": "/reports/d2c-brand-awareness-report-2019/",
    "result": {"data":{"contentfulPage":{"hideFooterDemo":null,"transparentHeader":null,"headerVariant":null,"footerVariant":null,"seo":{"__typename":"ContentfulSeo","title":"Direct-to-Consumer Brand Awareness Report 2019","description":"Using our brand tracking software, we found big differences in brand awareness distribution across audiences for various D2C brands. Read the full results here!","noIndex":null,"ogImage":{"fluid":{"src":"//images.ctfassets.net/7so8go2zrvbw/39Gn4RTbB1aAqVudSI0beA/fb509fdadb74e5fedbbefe40ac11aea0/Frame_7__1_.png?w=1200&h=675&q=90&fm=jpg"},"file":{"url":"//images.ctfassets.net/7so8go2zrvbw/39Gn4RTbB1aAqVudSI0beA/fb509fdadb74e5fedbbefe40ac11aea0/Frame_7__1_.png"}}},"sections":[{"__typename":"ContentfulLandingSections","id":"66db3b62-6208-5698-888e-f550d4432f09","variant":"banner-center","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":{"__typename":"ContentfulColorScheme","id":"4606615f-e2c8-5d3b-8845-4ad6b76f1a45","gradientType":"to left","backgroundImage":null,"backgroundImagePosition":null,"backgroundImageSize":null,"colors":["#12b0bd","#3e43a1","#361866"]},"title":null,"subTitle":null,"description":null,"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":null,"titleLevel":null,"theme":"white-text","anchor":"d2c-2019-download","typerwriterContent":null,"grid":{"__typename":"ContentfulGrid","id":"35de7ce3-525b-56a5-87ae-b91c0406377e","layout":"1/2 + 1/2","alignment":null,"spacing":null,"name":"D2C Brand Awareness Report Download Grid","items":[{"__typename":"ContentfulSectionCards","contentful_id":"5TrOaj42GbV3kQMCYXepgP","id":"093ec40b-3eb6-5c64-a7ca-93a1dfd26af0","dateAndTime":null,"title":"Discover How the Fastest Growing Brands Increase Brand Awareness","embedYoutubeId":null,"description":{"description":"Fill the form to get your FREE copy of the D2C Brand Awareness Report 2019"},"buttons":null,"image":null,"companyLogo":null,"cardColorScheme":null,"titleSize":"48/30","titleLevel":"h1","imageSize":null,"imageHeight":null,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulForm","id":"2d9e5064-bee4-5d49-8c07-10f2b480fdcf","hubspotFormId":"dfb3bf4a-4ee5-4994-953a-05813a4cc4f2","formId":"d2c-form","privacyConsent":true,"submitText":"Download Now","purpleBorder":null,"buttonVariant":null,"bannerTitle":null,"bannerSubtitle":null,"bannerGradient":null,"contentfulfields":[{"__typename":"ContentfulFormField","id":"33b211da-71d2-5c03-ae47-0d28f66270d7","label":"First Name","fieldName":"firstname","fullWidth":true,"required":true,"type":"text","options":null},{"__typename":"ContentfulFormField","id":"655428f1-4a03-537d-887e-e3275f5e0895","label":"Last Name","fieldName":"lastname","fullWidth":true,"required":true,"type":"text","options":null},{"__typename":"ContentfulFormField","id":"5d03f46f-1e85-5124-ad9a-d3ce8c88199a","label":"Work Email","fieldName":"email","fullWidth":true,"required":true,"type":"email","options":null}]}]},"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"desktop\":{\"[data-element=\\\"container\\\"]\":{\"padding-top\":\"48px\"},\"[data-element=\\\"form-container\\\"]\":{\"margin-bottom\":\"-80px\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulLandingSections","id":"85209c27-3646-52e7-8665-52710537ba72","variant":"image-right","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":null,"title":{"title":"It’s Time To Get Your Hands On The Right Data"},"subTitle":null,"description":{"description":"By failing to understand how aware different audience groups are of them, Direct to Consumer (D2C) brands could be missing out on important opportunities to accelerate growth and differentiate themselves. Armed with the right data, brand managers and marketers can make the right decisions for their business and future success. We measured how 62 D2C brands are performing in terms of brand awareness in the US, finding widely varying results across different audience segmentations."},"mobileMedia":null,"media":{"__typename":"ContentfulAsset","id":"2443bcd4-7ee3-502f-8c3f-f694ac6e8bf1","description":"A blue book with title the rise of direct to consumer brands in blue background","title":"Blue book in blue background D2C","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/5g1fW3HlyEnvPBfcYcniBS/52f3807be2fd54dfde496b224977bfec/Group_3810__1_.png","details":{"image":{"width":1274,"height":854}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/5g1fW3HlyEnvPBfcYcniBS/52f3807be2fd54dfde496b224977bfec/Group_3810__1_.png?w=200&h=134&q=95&fm=webp 200w,\n//images.ctfassets.net/7so8go2zrvbw/5g1fW3HlyEnvPBfcYcniBS/52f3807be2fd54dfde496b224977bfec/Group_3810__1_.png?w=400&h=268&q=95&fm=webp 400w,\n//images.ctfassets.net/7so8go2zrvbw/5g1fW3HlyEnvPBfcYcniBS/52f3807be2fd54dfde496b224977bfec/Group_3810__1_.png?w=800&h=536&q=95&fm=webp 800w","sizes":"(min-width: 800px) 800px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/5g1fW3HlyEnvPBfcYcniBS/52f3807be2fd54dfde496b224977bfec/Group_3810__1_.png?w=800&h=536&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/5g1fW3HlyEnvPBfcYcniBS/52f3807be2fd54dfde496b224977bfec/Group_3810__1_.png?w=200&h=134&q=95&fm=png 200w,\n//images.ctfassets.net/7so8go2zrvbw/5g1fW3HlyEnvPBfcYcniBS/52f3807be2fd54dfde496b224977bfec/Group_3810__1_.png?w=400&h=268&q=95&fm=png 400w,\n//images.ctfassets.net/7so8go2zrvbw/5g1fW3HlyEnvPBfcYcniBS/52f3807be2fd54dfde496b224977bfec/Group_3810__1_.png?w=800&h=536&q=95&fm=png 800w","sizes":"(min-width: 800px) 800px, 100vw"}},"layout":"constrained","backgroundColor":"#2878a8","width":800,"height":536}},"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":"right","mediaSize":"large","newsletterFormPurple":null,"titleSize":"48/30","titleLevel":null,"theme":null,"anchor":"d2c-brand-awareness-report-2019","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"desktop\":{\"[data-element=\\\"cover\\\"]\":{\"padding-top\":\"114px\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulLandingSections","id":"b74450e0-d626-58aa-b9d4-28c4ed238421","variant":"cards-right","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":null,"title":{"title":"What This Report Explores"},"subTitle":null,"description":{"description":"The D2C report from Latana explores brand awareness levels for different key audiences. Why? D2C brands have grown rapidly online but have relied primarily on digital marketing for that growth. In fact, 98% of such brands believe that they must invest in paid media, but this isn’t a sustainable means of growth. Oversaturated markets are pushing up Customer Acquisition Costs (CAC) to a level that is difficult for companies to sustain. As a result, these brands are now incorporating tactics from the traditional big brands.\n\nD2C companies are beginning to focus more on the top of the funnel by building widely known brands. We see that especially as more and more TV campaigns from D2C brands are hitting our screens. But for brands who are used to getting instant results with paid campaigns, how is D2C going to be able to measure success?\n‍\nIt is more important that brands choose the right audiences to market to and track how their brand awareness is performing among those audiences. Therefore, not only will we look at general brand awareness levels for 62 US-based D2C brands, we will also look at how they perform for the following key audiences:"},"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":[{"__typename":"ContentfulSectionCards","contentful_id":"w2J60F9TMw2jks42YC8qP","id":"7d4c7965-4f10-59dc-8cf8-32402a384923","dateAndTime":null,"title":"Key Audiences","embedYoutubeId":null,"description":{"description":"It is more important that brands choose the right audiences to market to and track how their brand awareness is performing among those audiences. Therefore, not only will we look at general brand awareness levels for 62 US-based D2C brands, we will also look at how they perform for the following key audiences:"},"buttons":null,"image":null,"companyLogo":null,"cardColorScheme":null,"titleSize":"36/24","titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"7HHWtITB3xTCQEdPLmypfk","id":"348bdc7e-3786-59f1-bc91-19290bfceb34","dateAndTime":null,"title":"Frequent Instagram Users","embedYoutubeId":null,"description":{"description":"who care about brand"},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"ce7864da-a6c0-5fa9-a06e-7126604af80f","description":"","title":"Icon Insta","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/7Kt5e4nSTqU9q4OmSBhzp2/6746a29d7cd92c31dee47b0cc802208c/Icon_Insta_1_.svg","details":{"image":{"width":100,"height":100}}},"gatsbyImageData":null},"companyLogo":null,"cardColorScheme":null,"titleSize":"32/28","titleLevel":null,"imageSize":"small","imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"5RKCRj4lptH2NhewPYX1VD","id":"3068cab5-ccde-5df1-9d68-b5f6fd305448","dateAndTime":null,"title":"Early Tech Adopters","embedYoutubeId":null,"description":{"description":"who live in the three largest cities"},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"e76fc33a-a5a4-5a58-887b-6bae0d5de6d5","description":"","title":"Icon Tech","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/6SEG6Uus6MckslQn2C3xGx/57e932755631b456a4d979bfc1541aac/Icon_Tech.svg","details":{"image":{"width":100,"height":100}}},"gatsbyImageData":null},"companyLogo":null,"cardColorScheme":null,"titleSize":"32/28","titleLevel":null,"imageSize":"small","imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"3OIB4dC10pmkJqCXiuOcq","id":"0f9ce9f9-a480-54ba-80ce-9d1147547ef8","dateAndTime":null,"title":"Environmentally Conscious","embedYoutubeId":null,"description":{"description":"consumers with a high level of education"},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"2c185151-118f-5517-8300-8e2fe3db9a22","description":"","title":"Icon Environment","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/1TTJ9MILeokjqWS7zTp3iJ/501b566c4d8768e537c0865df5536400/Icon_Environment.svg","details":{"image":{"width":100,"height":100}}},"gatsbyImageData":null},"companyLogo":null,"cardColorScheme":null,"titleSize":"32/28","titleLevel":null,"imageSize":"small","imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null}],"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":"36/24","titleLevel":null,"theme":null,"anchor":"d2c-2019-what-this-report-explores","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":null,"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null}],"secondaryImage":null}},"pageContext":{"slug":"reports/d2c-brand-awareness-report-2019"}},
    "staticQueryHashes": ["1309664487","207871099","2248897157","2816198605","3308694364","3649515864"]}