{
    "componentChunkName": "component---src-templates-page-tsx",
    "path": "/guides/best-of-brand-insurance/",
    "result": {"data":{"contentfulPage":{"hideFooterDemo":true,"transparentHeader":null,"headerVariant":"transparent-white","footerVariant":"dark-footer","seo":{"__typename":"ContentfulSeo","title":"Best Of Brand: Insurance","description":"Learn how to build an insurance brand from industry leaders and innovators, with key brand strategy lessons from brands like Geico and Lemonade.","noIndex":null,"ogImage":{"fluid":{"src":"//images.ctfassets.net/7so8go2zrvbw/4PwB5PRQDncPtpzIU7TcMk/7ba97f29270bc0ebe5e2b0140bc26ed6/Best_of_Brand_Insurance_Thumbnail_SEO.webp?w=1200&h=675&q=90&fm=jpg"},"file":{"url":"//images.ctfassets.net/7so8go2zrvbw/4PwB5PRQDncPtpzIU7TcMk/7ba97f29270bc0ebe5e2b0140bc26ed6/Best_of_Brand_Insurance_Thumbnail_SEO.webp"}}},"sections":[{"__typename":"ContentfulLandingSections","id":"7f248b4e-6a43-5e7a-9fcc-e7aad6560b91","variant":"banner-center","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":{"__typename":"ContentfulColorScheme","id":"2030d4c4-1d16-501b-a591-f6c6f6e9999e","gradientType":null,"backgroundImage":null,"backgroundImagePosition":null,"backgroundImageSize":null,"colors":["#000000"]},"title":null,"subTitle":null,"description":null,"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":null,"titleLevel":null,"theme":"white-text","anchor":"untitled-entry-2021-11-29-at-17-14-54","typerwriterContent":null,"grid":{"__typename":"ContentfulGrid","id":"525a6ba2-a90f-5f08-b132-1fa17b72af3b","layout":"40 + 60","alignment":null,"spacing":null,"name":"Best Brands -Insurance Grid","items":[{"__typename":"ContentfulSectionCards","contentful_id":"13Iq4UhZUZYctUiHnc5jDi","id":"3940aeaa-f230-5be1-b27c-878502f5e6e9","dateAndTime":null,"title":"Insurance","embedYoutubeId":null,"description":{"description":"Fill in the form to see our rundown of the most innovative brands in the insurance industry."},"buttons":null,"image":null,"companyLogo":null,"cardColorScheme":null,"titleSize":"60/34","titleLevel":"h1","imageSize":null,"imageHeight":null,"alignment":"left","variant":null,"category":{"__typename":"ContentfulCategory","title":"BEST OF BRAND","icon":null},"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"card-title\\\"]\":{\"padding\":\"10px 0\",\"font-size\":\"3.4rem\",\"background\":\"-webkit-linear-gradient(rgb(148, 80, 255), rgb(0, 198, 188))\",\"font-family\":\"IvyMode, serif\",\"-webkit-background-clip\":\"text\",\"-webkit-text-fill-color\":\"transparent\"},\"[data-element=\\\"card-category\\\"]\":{\"color\":\"#ffffff\"}},\"desktop\":{\"[data-element=\\\"card-title\\\"]\":{\"padding\":\"30px 0\",\"font-size\":\"6.5rem\"},\"[data-element=\\\"card-category\\\"]\":{\"color\":\"#ffffff\"}}}"}},"list":null},{"__typename":"ContentfulForm","id":"a7639f07-00e4-5351-83ca-be88e7dd1018","hubspotFormId":"104a13cf-ccb3-471f-88cc-c4eced1db720","formId":"best-of-brand-insurance-guide-form","privacyConsent":true,"submitText":"Get My Insights","purpleBorder":null,"buttonVariant":null,"bannerTitle":null,"bannerSubtitle":null,"bannerGradient":null,"contentfulfields":[{"__typename":"ContentfulFormField","id":"14af7770-387c-5858-a0f3-6c9fbe957665","label":"First Name","fieldName":"firstname","fullWidth":true,"required":true,"type":"text","options":null},{"__typename":"ContentfulFormField","id":"57f08382-9735-5d0a-b2cc-3c044ab7d1a7","label":"Last Name","fieldName":"lastname","fullWidth":true,"required":true,"type":"text","options":null},{"__typename":"ContentfulFormField","id":"5057432a-2fff-5672-b648-6bc783026a50","label":"Phone Number","fieldName":"phone","fullWidth":true,"required":null,"type":"text","options":null},{"__typename":"ContentfulFormField","id":"4d1424c6-26be-5f7a-abf9-ce24fd0af753","label":"Work Email","fieldName":"email","fullWidth":true,"required":true,"type":"email","options":["Please enter a valid email address"]}]}]},"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"cover\\\"]\":{\"padding-top\":\"70px\"}},\"desktop\":{\"[data-element=\\\"cover\\\"]\":{\"padding-top\":\"125px\"},\"[data-element=\\\"form-container\\\"]\":{\"margin-bottom\":\"-80px\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulLandingSections","id":"a2d4457f-3d86-55e5-88a1-4b4c0e953e63","variant":"image-right-new","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":null,"title":{"title":"Branding Lessons From Industry Leaders & Innovators"},"subTitle":null,"description":{"description":"Finding success in the enormous insurance industry is a tall order. While insurance is a given for many, not everyone has the job or income to afford top-of-the-line insurance from 
the industry’s big players — but that’s where things are getting interesting. Over the last decade, we’ve seen many 
challenger brands enter the insurance arena, ready to take 
on the more traditional industry giants.\n\nIn our series \"Best Of Brand\", we take lessons from insurance industry leaders and innovators alike — examining how they have used their brands to influence consumer perceptions, meet customer needs, and grow their share of the market.\n\nIncluding lessons from Oscar, Lemonade, ManyPets, 
and more download now to discover useful strategies 
for growing your insurance brand."},"mobileMedia":null,"media":{"__typename":"ContentfulAsset","id":"39e3f900-cf3e-5875-99ee-71b122ca9017","description":"","title":"Best of Brand Insurance","file":{"contentType":"image/webp","url":"//images.ctfassets.net/7so8go2zrvbw/QuwwLwfvnxIGPJDNEPVYN/6311920fe3d24b85c0093cf6f65e180d/Best_of_Brand_Insurance.webp","details":{"image":{"width":1253,"height":1335}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/QuwwLwfvnxIGPJDNEPVYN/6311920fe3d24b85c0093cf6f65e180d/Best_of_Brand_Insurance.webp?w=200&h=213&q=95&fm=webp 200w,\n//images.ctfassets.net/7so8go2zrvbw/QuwwLwfvnxIGPJDNEPVYN/6311920fe3d24b85c0093cf6f65e180d/Best_of_Brand_Insurance.webp?w=400&h=426&q=95&fm=webp 400w,\n//images.ctfassets.net/7so8go2zrvbw/QuwwLwfvnxIGPJDNEPVYN/6311920fe3d24b85c0093cf6f65e180d/Best_of_Brand_Insurance.webp?w=800&h=852&q=95&fm=webp 800w","sizes":"(min-width: 800px) 800px, 100vw","type":"image/webp"}]},"layout":"constrained","backgroundColor":"#080808","width":800,"height":852}},"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":"center","mediaSize":"medium","newsletterFormPurple":null,"titleSize":"36/24","titleLevel":"h2","theme":null,"anchor":"branding-lessons-from-industry-leaders-and-innovators","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"desktop\":{\"p\":{\"white-space\":\"pre-wrap\"},\"h2\":{\"margin-bottom\":\"32px\"},\".gatsby-image-wrapper\":{\"margin-top\":\"80px\"},\"[data-element=\\\"cover\\\"]\":{\"padding-top\":\"50px\",\"padding-bottom\":\"0px\"},\"[data-element=\\\"title-text\\\"]\":{\"white-space\":\"initial !important\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulLandingSections","id":"02d0591c-0145-5acd-84db-47f1c4433d30","variant":"cards-right","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":null,"title":{"title":"What's Inside?"},"subTitle":null,"description":null,"mobileMedia":null,"media":{"__typename":"ContentfulAsset","id":"78b61f18-0453-537e-b464-0a58f856d712","description":"","title":"Insurance Logos","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/3cPsbsD1gxB1MazRqqtrQn/eba58c6763792dcbc3a0852b6eaa1a0f/Group_5221.svg","details":{"image":{"width":533,"height":155}}},"gatsbyImageData":null},"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":"Find out...","cardsDescription":"How successful insurance brands of different sizes use their brand to:","cards":[{"__typename":"ContentfulSectionCards","contentful_id":"48cE2zJwRQu91nvgWyQQKN","id":"7a92ebb6-be86-52da-93f7-fb69d21e09e7","dateAndTime":null,"title":null,"embedYoutubeId":null,"description":{"description":"Find and dominate their niche"},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"a9f7dad5-b541-58c1-84a3-8cb74435b929","description":"Checkmark in purple background","title":"Checkmark in purple background","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/4A0qPMLWsi4KK1EKcOYFqd/d7bc33fb3643322697541049cae9a1a3/Group_5176.svg","details":{"image":{"width":35,"height":35}}},"gatsbyImageData":null},"companyLogo":null,"cardColorScheme":null,"titleSize":"20/16","titleLevel":null,"imageSize":"small","imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":{"internal":{"content":"{\"desktop\":{\".gatsby-image-wrapper\":{\"width\":\"50px\"},\"[data-element=\\\"media-container\\\"]\":{\"width\":\"35px\",\"min-width\":\"35px\"}}}"}},"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"4IkRWfaTCgLPWIxWeI8iHy","id":"0344404f-b1db-5329-b53a-671813384d19","dateAndTime":null,"title":null,"embedYoutubeId":null,"description":{"description":"Expertly utilize consumer feedback"},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"a9f7dad5-b541-58c1-84a3-8cb74435b929","description":"Checkmark in purple background","title":"Checkmark in purple background","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/4A0qPMLWsi4KK1EKcOYFqd/d7bc33fb3643322697541049cae9a1a3/Group_5176.svg","details":{"image":{"width":35,"height":35}}},"gatsbyImageData":null},"companyLogo":null,"cardColorScheme":null,"titleSize":"20/16","titleLevel":null,"imageSize":"small","imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":{"internal":{"content":"{\"desktop\":{\".gatsby-image-wrapper\":{\"width\":\"50px\"},\"[data-element=\\\"media-container\\\"]\":{\"width\":\"35px\",\"min-width\":\"35px\"}}}"}},"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"6UyKl5ZoTIygs20ZnFrV8p","id":"51f26270-0b63-5c8a-af47-5d4759cd970d","dateAndTime":null,"title":null,"embedYoutubeId":null,"description":{"description":"Lean into social impact to connect with consumers"},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"a9f7dad5-b541-58c1-84a3-8cb74435b929","description":"Checkmark in purple background","title":"Checkmark in purple background","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/4A0qPMLWsi4KK1EKcOYFqd/d7bc33fb3643322697541049cae9a1a3/Group_5176.svg","details":{"image":{"width":35,"height":35}}},"gatsbyImageData":null},"companyLogo":null,"cardColorScheme":null,"titleSize":"20/16","titleLevel":null,"imageSize":"small","imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":{"internal":{"content":"{\"desktop\":{\".gatsby-image-wrapper\":{\"width\":\"50px\"},\"[data-element=\\\"media-container\\\"]\":{\"width\":\"35px\",\"min-width\":\"35px\"}}}"}},"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"4P7paEgs4I31qvBwxuuBfE","id":"93371e64-9e47-5a56-b0bd-92b795f9056d","dateAndTime":null,"title":null,"embedYoutubeId":null,"description":{"description":"Take a people-centric approach"},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"a9f7dad5-b541-58c1-84a3-8cb74435b929","description":"Checkmark in purple background","title":"Checkmark in purple background","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/4A0qPMLWsi4KK1EKcOYFqd/d7bc33fb3643322697541049cae9a1a3/Group_5176.svg","details":{"image":{"width":35,"height":35}}},"gatsbyImageData":null},"companyLogo":null,"cardColorScheme":null,"titleSize":"20/16","titleLevel":null,"imageSize":"small","imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":{"internal":{"content":"{\"desktop\":{\".gatsby-image-wrapper\":{\"width\":\"50px\"},\"[data-element=\\\"media-container\\\"]\":{\"width\":\"35px\",\"min-width\":\"35px\"}}}"}},"list":null}],"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":"large","newsletterFormPurple":null,"titleSize":"36/24","titleLevel":"h1","theme":null,"anchor":"whats-inside","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"cards-container\\\"]\":{\"margin-bottom\":\"30px\"}},\"desktop\":{\".gatsby-image-wrapper\":{\"width\":\"528px\",\"height\":\"130px\"},\"[data-element=\\\"cover\\\"]\":{\"padding-top\":\"34px\"},\"[data-element=\\\"container\\\"]\":{\"padding-top\":\"0px\"},\"[data-element=\\\"banner-media\\\"]\":{\"width\":\"auto\"},\"[data-element=\\\"card-container\\\"]\":{\"margin-top\":\"0px\",\"margin-left\":\"0px\"},\"[data-element=\\\"cards-container\\\"]\":{\"margin\":\"0 0 0 60px\"},\"[data-element=\\\"banner-media-container\\\"]\":{\"max-width\":\"100%\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulBrandImagesWithReviews","id":"1f0113f6-3ca7-5f92-b72b-76c5bf8e50b4","heading":"You're in Good Company","subHeading":null,"whiteTheme":false,"compact":true,"hideScrollingImages":null,"images":[{"__typename":"ContentfulAsset","id":"60e2b1e6-e8c8-5239-9f93-b63d5cfea30b","description":"Headspace Logo","title":"Headspace logo - for dark theme","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/5VfLmvmqzEvYKLtiwuT1WP/04627d5a281736b5bde310fe7c034cb6/Headspace.svg","details":{"image":{"width":223,"height":47}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"c7e23773-aa99-5a33-a92d-cd39c6d9f010","description":"BitPanda Logo - White","title":"BitPanda Logo - White","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/2SBjBVHMugk7XqFkDZlHzp/7e73023d8423afaa47ffe68d643da8b5/Group_4031.svg","details":{"image":{"width":118,"height":30}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"0d3520df-8a81-54ea-99b2-b4a21ee6741b","description":"Duolingo Logo","title":"Duolingo logo - for dark theme","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/53f1siDPa9pj45TXqZfRUs/bf9cd1e2d819eff4125fb3121d5150a1/Duolingo.svg","details":{"image":{"width":169,"height":40}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"c8c218f5-a752-59a8-ae8d-be2801ff5e24","description":"Blinkist Logo","title":"Blinkist logo - for dark theme","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/3g3oMBoV1N0w8K7rnVfKZG/ab3813f746e67b55caf065d17d85412c/Blinkist.svg","details":{"image":{"width":170,"height":33}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"7e3a860d-bce6-5633-abf7-6c4a0b8d124d","description":"","title":"Wise logo - for dark theme","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/Ds7KP1TyN6mRWgH3Hdraz/aaeb04719ff1a8044369b7cf551add0e/LOGO_WISE.svg","details":{"image":{"width":130,"height":30}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"04f9ef9c-758c-530b-8b91-75a79c439154","description":"","title":"Emma log - for dark theme","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/Wyrz8YXyFDdNwnqsFXZf4/5b1e6796d89a49b1d84c02fe635f8453/emma_darkbg.svg","details":{"image":{"width":115,"height":30}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"249c0211-d87a-5a2a-aca6-b610e16535e9","description":"","title":"Epic games Logo for dark theme","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/3G6X2poO3wU6K90GVe2txI/eda7bb05c69ed8b30e8dd772d4b10455/epic_games_darkbg.svg","details":{"image":{"width":42,"height":49}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"3904befe-d156-5efd-85b8-471957e3691e","description":"Thomas Henry Logo White","title":"Thomas Henry Logo White","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/1D8feE6LFpwfcKWhdJ3js6/6d50f19394b9b3545900f47ed9a32b59/Group_42_Copy.svg","details":{"image":{"width":110,"height":30}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"91e3281f-6520-5dcf-875d-32ffa01a8fb7","description":"","title":"Tier_logo_color","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/2O89DfDx10rTqg047cqdGG/7cac48e7ea14d6fe4f318b2b119ccdc9/tier_logo.svg","details":{"image":{"width":148,"height":29}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"6a9031ee-8108-5196-9ff7-c18b4e964fa7","description":"Udemy Logo - White","title":"Udemy Logo - White","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/2IbDx474Lh2JkM8DZlb0PR/b1164a1be2bfd6ad7a71825272a30b7f/Group_4030.svg","details":{"image":{"width":91,"height":34}}},"gatsbyImageData":null}],"customSpacing":null,"logosScrollingSpeed":500,"reviewScrollInterval":3000,"reviews":null}],"secondaryImage":null}},"pageContext":{"slug":"guides/best-of-brand-insurance"}},
    "staticQueryHashes": ["1309664487","207871099","2248897157","2816198605","3308694364","3649515864"]}