{
    "componentChunkName": "component---src-templates-page-tsx",
    "path": "/data-collection/",
    "result": {"data":{"contentfulPage":{"hideFooterDemo":null,"transparentHeader":null,"headerVariant":null,"footerVariant":null,"seo":{"__typename":"ContentfulSeo","title":"Global Brand Data Collection","description":"We use the latest in global ad-tech infrastructure to reach over 6 billion smartphone users globally. Easily reach your target audience using our global survey distribution.","noIndex":null,"ogImage":{"fluid":{"src":"//images.ctfassets.net/7so8go2zrvbw/KySV2WgzABdzriz4VnJb8/e98b0ca082fbe583f4420241df0fd764/Blog_SEO-Thumbnail_1000X709.png?w=1200&h=675&q=90&fm=jpg"},"file":{"url":"//images.ctfassets.net/7so8go2zrvbw/KySV2WgzABdzriz4VnJb8/e98b0ca082fbe583f4420241df0fd764/Blog_SEO-Thumbnail_1000X709.png"}}},"sections":[{"__typename":"ContentfulLandingSections","id":"167becf0-1bed-57c2-ace8-4c3610fe7315","variant":"image-right-new","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":null,"title":{"title":"Millions of Voices\nin One Single Place"},"subTitle":null,"description":{"description":"We use the latest in global ad-tech infrastructure to reach over 6 billion smartphone users globally."},"mobileMedia":null,"media":{"__typename":"ContentfulAsset","id":"7ed529dd-5866-5e77-a754-33b479be968a","description":"","title":"Map with purple squares","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png","details":{"image":{"width":2201,"height":1074}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png?w=200&h=98&q=95&fm=webp 200w,\n//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png?w=400&h=195&q=95&fm=webp 400w,\n//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png?w=800&h=390&q=95&fm=webp 800w,\n//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png?w=1600&h=780&q=95&fm=webp 1600w","sizes":"(min-width: 800px) 800px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png?w=800&h=390&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png?w=200&h=98&q=95&fm=png 200w,\n//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png?w=400&h=195&q=95&fm=png 400w,\n//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png?w=800&h=390&q=95&fm=png 800w,\n//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png?w=1600&h=780&q=95&fm=png 1600w","sizes":"(min-width: 800px) 800px, 100vw"}},"layout":"constrained","backgroundColor":"#080808","width":800,"height":390.00000000000006}},"mediaToFitSection":null,"embedYoutubeId":null,"buttons":[{"__typename":"ContentfulButton","id":"f68f4f2f-e171-55f6-806e-a0ebd55b8eb4","label":"Explore Industries","variant":"primary-light","newTab":null,"bypassTheme":null,"link":{"__typename":"ContentfulPage","id":"87d5bca5-a239-5a94-8afd-2d84c850e4c7","slug":"industry-lists"},"customBehavior":null}],"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":"content-first","mediaAlign":"right","mediaSize":"full","newsletterFormPurple":null,"titleSize":"40/30","titleLevel":"h1","theme":"deafult","anchor":"millions-of-voices-in-one-single-place","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"container\\\"]\":{\"padding-top\":\"20px\"}},\"desktop\":{\"[data-element=\\\"cover\\\"]\":{\"padding-bottom\":\"120px\"},\"[data-element=\\\"wrapper\\\"]\":{\"width\":\"45%\",\"margin-top\":\"-200px\",\"padding-left\":\"12px\"},\"[data-element=\\\"container\\\"]\":{\"padding-bottom\":\"0\"},\"[data-element=\\\"banner-media\\\"]\":{\"transform\":\"scale(1.08)\"},\"[data-element=\\\"gradient-wrapper\\\"]\":{\"padding-top\":\"50px\",\"padding-bottom\":\"100px\"},\"[data-element=\\\"banner-media-container\\\"]\":{\"margin-right\":\"1.3rem\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulLandingSections","id":"15f4c5c8-dbc9-5e07-b1cf-75d5129d8cf6","variant":"banner-center","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":{"__typename":"ContentfulColorScheme","id":"52d09c89-43d9-5928-9a29-23b98c6850a5","gradientType":"to left","backgroundImage":null,"backgroundImagePosition":null,"backgroundImageSize":null,"colors":["#15062D"]},"title":null,"subTitle":null,"description":null,"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":null,"titleLevel":null,"theme":"white-text","anchor":"untitled-entry-2022-11-23-at-11-34-30","typerwriterContent":null,"grid":{"__typename":"ContentfulGrid","id":"cb7b2f44-e502-5062-9f7e-e7ae6ae46d7d","layout":"1/2 + 1/2","alignment":null,"spacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"description\\\"]\":{\"opacity\":\"0.7\"}},\"desktop\":{\"[data-element=\\\"description\\\"]\":{\"opacity\":\"0.7\",\"line-height\":\"2.6rem\"}}}"}},"name":"Find the People That Matter Most For Your Brand","items":[{"__typename":"ContentfulSectionCards","contentful_id":"45Bo1OQlcKqAdGgLhqh2DR","id":"92e736bc-8211-5b55-ad66-17ad74eb02ba","dateAndTime":null,"title":"Find the People<br>That Matter Most<br>For Your Brand","embedYoutubeId":null,"description":null,"buttons":null,"image":null,"companyLogo":null,"cardColorScheme":null,"titleSize":"48/30","titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"36M6NI8KaNHlNr8B3Xlk50","id":"d377b3e6-3348-5d8c-a7c4-8f804b02ef57","dateAndTime":null,"title":null,"embedYoutubeId":null,"description":{"description":"Our advanced brand tracking techniques guarantee reliable data and deeper insights for our users.\n\nOur MRP algorithm learns over time ensuring reliable and precise results that help brands make better decisions. Feel safe tracking your brand's progress knowing our methodologies produces lower margins of error and quality insights that are more closely aligned to real-world changes. MRP-treated data smoothes outliers in survey data over time and unlocks reliable audience segmentation so you can monitor the most important target audiences for your brand.\n"},"buttons":null,"image":null,"companyLogo":null,"cardColorScheme":null,"titleSize":null,"titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"banner-text-container\\\"] p\":{\"opacity\":\"0.7\"}}}"}},"list":null}]},"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"desktop\":{\"[data-element=\\\"cover\\\"]\":{\"margin-top\":\"-140px\",\"padding-top\":\"80px\",\"padding-bottom\":\"80px\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulLandingSections","id":"d315bd06-761e-5d44-90ae-e04324fafe48","variant":"align-left","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":null,"title":{"title":"How We Collect Insights For Your Brand"},"subTitle":null,"description":null,"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":"48/30","titleLevel":"h3","theme":null,"anchor":"how-we-collect-insights-for-your-brand","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"desktop\":{\"[data-element=\\\"cover\\\"]\":{\"margin-top\":\"5rem\"}},\"mobile\":{\"[data-element=\\\"cover\\\"]\":{\"margin-top\":\"0rem\"},\"[data-element=\\\"container\\\"]\":{\"padding\":\"0rem\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulLandingSections","id":"f54c7d9c-42ed-5bad-a9ea-9c6f90d6a8dc","variant":"media-right","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":null,"title":{"title":"Mobile Optimized Surveys"},"subTitle":null,"description":{"description":"Neglecting to optimize surveys for respondent's convenience can result in sub-par data collection and potentially even poor data quality. Ensuring the survey design is applicable for mobile devices not only ensures a wider reach of respondent but also reduces risk of respondent fatigue or frustration, both of which in turn can lead to higher abandonment rates or even dishonest answering. Latana surveys are optimized for mobile, with a focus on reliable and effective data collection."},"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":"3yq5ot0j-lU","buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":"media-first","mediaAlign":"right","mediaSize":null,"newsletterFormPurple":null,"titleSize":"40/30","titleLevel":null,"theme":null,"anchor":"mobile-optimized-brand-surveys","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"desktop\":{\"[data-element=\\\"title-text\\\"]\":{\"white-space\":\"unset!important\"},\"[data-element=\\\"text-container\\\"]\":{\"width\":\"32%\"},\"[data-element=\\\"banner-media-container\\\"]\":{\"max-width\":\"737px\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulAlternatingCards","anchor":null,"heading":"How Mobile-Optimized Brand Surveys Can Help You Better Understand the Effectiveness of Your Brand Activity","headingAlign":"left","entryAnimation":null,"subheader":"We use the latest technology and research trends to ensure brands can reach the target audiences that will drive them forward.","id":"ecde53ed-dfc3-529d-a9af-32c51b22fdba","titleSize":"40/30","inverse":null,"cards":[{"__typename":"ContentfulAlternatingCardsCard","id":"8ce25926-efc3-5ffb-96ea-f63433524c1c","heading":"Regular Insights","headingLong":null,"titleSize":"28/24","description":{"description":"Our surveys work better in collecting frequent data thanks to their mobile-optimized capabilities, meaning you access more respondents for your brand surveys in a faster time frame."},"media":{"__typename":"ContentfulAsset","id":"2810d6df-a748-53b7-989c-40c7240c7e93","description":"Illustration with mobiles - have you heard of the following brand","title":"Illustration with mobiles - have you heard of the following brand","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/2mOcmtjDsKsuz0IHtd5T8g/660b14c2e3c90cb1716c078845fa4313/Group_4851.png","details":{"image":{"width":778,"height":763}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/2mOcmtjDsKsuz0IHtd5T8g/660b14c2e3c90cb1716c078845fa4313/Group_4851.png?w=750&h=736&q=95&fm=webp 750w,\n//images.ctfassets.net/7so8go2zrvbw/2mOcmtjDsKsuz0IHtd5T8g/660b14c2e3c90cb1716c078845fa4313/Group_4851.png?w=778&h=763&q=95&fm=webp 778w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/2mOcmtjDsKsuz0IHtd5T8g/660b14c2e3c90cb1716c078845fa4313/Group_4851.png?w=778&h=763&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/2mOcmtjDsKsuz0IHtd5T8g/660b14c2e3c90cb1716c078845fa4313/Group_4851.png?w=750&h=736&q=95&fm=png 750w,\n//images.ctfassets.net/7so8go2zrvbw/2mOcmtjDsKsuz0IHtd5T8g/660b14c2e3c90cb1716c078845fa4313/Group_4851.png?w=778&h=763&q=95&fm=png 778w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#f8f8f8","width":1,"height":0.9807197943444731}},"buttons":null,"category":null,"bulletPoints":null,"topContentImage":null,"topContentText":null,"bottomContent":null,"align":"center","whiteText":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"customSpacing":null},{"__typename":"ContentfulAlternatingCardsCard","id":"cd477521-03bb-5cdf-8500-8fb46954b730","heading":"Engaging User Experience","headingLong":null,"titleSize":"28/24","description":{"description":"A clear and intuitive user experience means respondents are far more likely to pay closer attention to their answers than those who feel frustrated and fatigued."},"media":{"__typename":"ContentfulAsset","id":"ad21a6a6-94e7-531f-89f2-04938b831e57","description":"Mobiles headspace-emma","title":"Mobiles headspace-emma","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/7DpcOvjSkflSuGoYh1jAI5/86dd434327368c6baa6fb7bc117b0724/Group_4835.png","details":{"image":{"width":772,"height":761}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/7DpcOvjSkflSuGoYh1jAI5/86dd434327368c6baa6fb7bc117b0724/Group_4835.png?w=750&h=739&q=95&fm=webp 750w,\n//images.ctfassets.net/7so8go2zrvbw/7DpcOvjSkflSuGoYh1jAI5/86dd434327368c6baa6fb7bc117b0724/Group_4835.png?w=772&h=761&q=95&fm=webp 772w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/7DpcOvjSkflSuGoYh1jAI5/86dd434327368c6baa6fb7bc117b0724/Group_4835.png?w=772&h=761&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/7DpcOvjSkflSuGoYh1jAI5/86dd434327368c6baa6fb7bc117b0724/Group_4835.png?w=750&h=739&q=95&fm=png 750w,\n//images.ctfassets.net/7so8go2zrvbw/7DpcOvjSkflSuGoYh1jAI5/86dd434327368c6baa6fb7bc117b0724/Group_4835.png?w=772&h=761&q=95&fm=png 772w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#f8f8f8","width":1,"height":0.9857512953367876}},"buttons":null,"category":null,"bulletPoints":null,"topContentImage":null,"topContentText":null,"bottomContent":null,"align":"center","whiteText":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"customSpacing":null},{"__typename":"ContentfulAlternatingCardsCard","id":"6fc042cc-6970-5216-b89d-1c14a6553eb7","heading":"Progressive Survey Design","headingLong":null,"titleSize":"28/24","description":{"description":"Optimized question wording and survey flow allow for maximum information capture with minimum respondent confusion or effort."},"media":{"__typename":"ContentfulAsset","id":"9e7ed527-8fb2-5961-be4c-0d6f5e559d23","description":"Ilustration with mobiles - how are you feeling today","title":"Ilustration with mobiles - how are you feeling today","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/1rUAtFybCcBZqDF2NSjUYS/be35aa8aa2a373a2e13dc1a7e585d4c5/Group_4851.png","details":{"image":{"width":778,"height":763}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/1rUAtFybCcBZqDF2NSjUYS/be35aa8aa2a373a2e13dc1a7e585d4c5/Group_4851.png?w=750&h=736&q=95&fm=webp 750w,\n//images.ctfassets.net/7so8go2zrvbw/1rUAtFybCcBZqDF2NSjUYS/be35aa8aa2a373a2e13dc1a7e585d4c5/Group_4851.png?w=778&h=763&q=95&fm=webp 778w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/1rUAtFybCcBZqDF2NSjUYS/be35aa8aa2a373a2e13dc1a7e585d4c5/Group_4851.png?w=778&h=763&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/1rUAtFybCcBZqDF2NSjUYS/be35aa8aa2a373a2e13dc1a7e585d4c5/Group_4851.png?w=750&h=736&q=95&fm=png 750w,\n//images.ctfassets.net/7so8go2zrvbw/1rUAtFybCcBZqDF2NSjUYS/be35aa8aa2a373a2e13dc1a7e585d4c5/Group_4851.png?w=778&h=763&q=95&fm=png 778w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#f8f8f8","width":1,"height":0.9807197943444731}},"buttons":null,"category":null,"bulletPoints":null,"topContentImage":null,"topContentText":null,"bottomContent":null,"align":"center","whiteText":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"customSpacing":null}],"colorScheme":{"__typename":"ContentfulColorScheme","id":"3bdc7ce0-8254-5990-bcf3-4b03e39c77d2","gradientType":null,"backgroundImage":null,"backgroundImagePosition":null,"backgroundImageSize":null,"colors":["#F8F8F8"]},"whiteText":null,"customSpacing":{"internal":{"content":"{\"desktop\":{\".gatsby-image-wrapper\":{\"max-height\":\"381px\"},\"[data-element=\\\"cards-container\\\"]\":{\"justify-content\":\"space-between\"},\"[data-element=\\\"banner-text-container\\\"]\":{\"width\":\"100%\",\"text-align\":\"left\"}}}"}}},{"__typename":"ContentfulLandingSections","id":"2f88a7bf-e2ed-5a10-9c6b-835a36f41293","variant":"banner-center-new","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":null,"title":{"title":"How Latana's Mobile-Optimized Brand Surveys\nDiffer From the Rest"},"subTitle":null,"description":null,"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":[{"__typename":"ContentfulSectionCards","contentful_id":"7mDHAtMD6oYAtILgt18HeE","id":"c596c96b-0033-5b2f-b7e5-356cf700162d","dateAndTime":null,"title":"Survey Questions With Siloed Brands","embedYoutubeId":null,"description":{"description":"For certain KPIs, we present respondents with siloed brands and single format \"no/not sure/yes\" response to greatly increase attention rates and ensure an accurate and unbiased response. For other KPIs that require a brand list format, we control for the number of brands that appear to respondents to reduce any risk of bias. The increased engagement, ease of intuitive button design and elimination of bias from long and changing brand lists ensures quality of data here."},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"80f0361c-58d0-5557-bfb2-58976eb95ec9","description":"Icon - hearted face","title":"Icon - hearted face","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/3K09hu3fzZUni3rNhZJqiN/af2aac2e64b4f16b9fdda02118c5dd68/Group_427319160.png","details":{"image":{"width":768,"height":420}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/3K09hu3fzZUni3rNhZJqiN/af2aac2e64b4f16b9fdda02118c5dd68/Group_427319160.png?w=750&h=410&q=95&fm=webp 750w,\n//images.ctfassets.net/7so8go2zrvbw/3K09hu3fzZUni3rNhZJqiN/af2aac2e64b4f16b9fdda02118c5dd68/Group_427319160.png?w=768&h=420&q=95&fm=webp 768w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/3K09hu3fzZUni3rNhZJqiN/af2aac2e64b4f16b9fdda02118c5dd68/Group_427319160.png?w=768&h=420&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/3K09hu3fzZUni3rNhZJqiN/af2aac2e64b4f16b9fdda02118c5dd68/Group_427319160.png?w=750&h=410&q=95&fm=png 750w,\n//images.ctfassets.net/7so8go2zrvbw/3K09hu3fzZUni3rNhZJqiN/af2aac2e64b4f16b9fdda02118c5dd68/Group_427319160.png?w=768&h=420&q=95&fm=png 768w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#f8f8f8","width":1,"height":0.546875}},"companyLogo":null,"cardColorScheme":null,"titleSize":"20/16","titleLevel":"h1","imageSize":"full-size","imageHeight":211,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"6TCDUoVlN9JZ2GnOettVTk","id":"b30bfa7e-68b7-52cb-8816-29cd46cab100","dateAndTime":null,"title":"Authentic Information Capture","embedYoutubeId":null,"description":{"description":"Our mobile-optimized brand surveys provide highly intuitive designs and clear instructions, making it easier for respondents to move through the questions quickly and provide totally accurate and authentic responses. This method removes ambiguous and untrustworthy data from our collection."},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"ddb9cc70-c4d5-55bb-a7eb-b6acdae83ddc","description":"Icon - pray","title":"Icon - pray","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/4LGWWyceuQJ8k9DNZMBSUD/66e6887897e23a11d1edc872e6ac2319/Group_427319163.png","details":{"image":{"width":768,"height":420}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/4LGWWyceuQJ8k9DNZMBSUD/66e6887897e23a11d1edc872e6ac2319/Group_427319163.png?w=750&h=410&q=95&fm=webp 750w,\n//images.ctfassets.net/7so8go2zrvbw/4LGWWyceuQJ8k9DNZMBSUD/66e6887897e23a11d1edc872e6ac2319/Group_427319163.png?w=768&h=420&q=95&fm=webp 768w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/4LGWWyceuQJ8k9DNZMBSUD/66e6887897e23a11d1edc872e6ac2319/Group_427319163.png?w=768&h=420&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/4LGWWyceuQJ8k9DNZMBSUD/66e6887897e23a11d1edc872e6ac2319/Group_427319163.png?w=750&h=410&q=95&fm=png 750w,\n//images.ctfassets.net/7so8go2zrvbw/4LGWWyceuQJ8k9DNZMBSUD/66e6887897e23a11d1edc872e6ac2319/Group_427319163.png?w=768&h=420&q=95&fm=png 768w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#f8f8f8","width":1,"height":0.546875}},"companyLogo":null,"cardColorScheme":null,"titleSize":"20/16","titleLevel":"h1","imageSize":"full-size","imageHeight":211,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"nzSmQLgPyanvr5JaeOkvN","id":"d7da84e9-4782-5497-a5bc-028897ff7d6e","dateAndTime":null,"title":"Intuitive Mobile Design","embedYoutubeId":null,"description":{"description":"We use large and concise text to ensure surveys are clear and easy to read for mobile users. Touch tapping and swiping are used as efficient means of response capture. These options will also easily translate back to a desktop version to avoid alienating device options and will ensure consistency in results."},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"9b8a2a6b-f711-5c6a-a56f-7fc27b31480b","description":"Icon - starred eyes","title":"Icon - starred eyes","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/7tXmlM1CBfOvyYdxzsQC6i/8072f8c692d6a626d054b8f04775e057/Group_427319162.png","details":{"image":{"width":768,"height":420}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/7tXmlM1CBfOvyYdxzsQC6i/8072f8c692d6a626d054b8f04775e057/Group_427319162.png?w=750&h=410&q=95&fm=webp 750w,\n//images.ctfassets.net/7so8go2zrvbw/7tXmlM1CBfOvyYdxzsQC6i/8072f8c692d6a626d054b8f04775e057/Group_427319162.png?w=768&h=420&q=95&fm=webp 768w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/7tXmlM1CBfOvyYdxzsQC6i/8072f8c692d6a626d054b8f04775e057/Group_427319162.png?w=768&h=420&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/7tXmlM1CBfOvyYdxzsQC6i/8072f8c692d6a626d054b8f04775e057/Group_427319162.png?w=750&h=410&q=95&fm=png 750w,\n//images.ctfassets.net/7so8go2zrvbw/7tXmlM1CBfOvyYdxzsQC6i/8072f8c692d6a626d054b8f04775e057/Group_427319162.png?w=768&h=420&q=95&fm=png 768w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#f8f8f8","width":1,"height":0.546875}},"companyLogo":null,"cardColorScheme":null,"titleSize":"20/16","titleLevel":"h1","imageSize":"full-size","imageHeight":211,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null}],"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":"40/30","titleLevel":null,"theme":null,"anchor":"how-mobile-optimized-brand-surveys-can-help-you-better-understand-the","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"cover\\\"]\":{\"padding-top\":\"0\"},\"[data-element=\\\"subtitle\\\"]\":{\"color\":\"#9450FF\",\"font-size\":\"12px\",\"font-weight\":\"bold\"},\"[data-element=\\\"description\\\"]\":{\"font-size\":\"16px\"},\"[data-element=\\\"card-container\\\"]\":{\"padding\":\"0\"}},\"desktop\":{\"[data-element=\\\"cover\\\"]\":{\"padding-top\":\"70px\",\"padding-bottom\":\"70px\"},\"[data-element=\\\"container\\\"]\":{\"padding\":\"0\"},\"[data-element=\\\"card-container\\\"]\":{\"width\":\"384px\",\"margin\":\"30px 16px 0\",\"max-width\":\"384px\"},\"[data-element=\\\"cards-container\\\"]\":{\"justify-content\":\"space-between\"},\"[data-element=\\\"banner-text-container\\\"]\":{\"width\":\"100%\",\"padding\":\"0 1.6rem\",\"text-align\":\"left\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulLandingSections","id":"e6e16361-e5d5-5505-89bd-163f42a35905","variant":"image-right","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":{"__typename":"ContentfulColorScheme","id":"d3a7fb81-be3d-54d4-a634-ac6d988bb95e","gradientType":null,"backgroundImage":{"__typename":"ContentfulAsset","id":"4451d7db-645a-5db7-9eaa-209d38eff328","description":"Mobile surveys BG blue - orange","title":"Mobile surveys BG blue - orange","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/5RtTscfKUScGoYOIIntf4G/bdd63c241416db37c5a1c9e08136afec/Group_427319164.png","details":{"image":{"width":2880,"height":796}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/5RtTscfKUScGoYOIIntf4G/bdd63c241416db37c5a1c9e08136afec/Group_427319164.png?w=750&h=207&q=95&fm=webp 750w,\n//images.ctfassets.net/7so8go2zrvbw/5RtTscfKUScGoYOIIntf4G/bdd63c241416db37c5a1c9e08136afec/Group_427319164.png?w=1080&h=299&q=95&fm=webp 1080w,\n//images.ctfassets.net/7so8go2zrvbw/5RtTscfKUScGoYOIIntf4G/bdd63c241416db37c5a1c9e08136afec/Group_427319164.png?w=1366&h=378&q=95&fm=webp 1366w,\n//images.ctfassets.net/7so8go2zrvbw/5RtTscfKUScGoYOIIntf4G/bdd63c241416db37c5a1c9e08136afec/Group_427319164.png?w=1920&h=531&q=95&fm=webp 1920w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/5RtTscfKUScGoYOIIntf4G/bdd63c241416db37c5a1c9e08136afec/Group_427319164.png?w=750&h=207&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/5RtTscfKUScGoYOIIntf4G/bdd63c241416db37c5a1c9e08136afec/Group_427319164.png?w=750&h=207&q=95&fm=png 750w,\n//images.ctfassets.net/7so8go2zrvbw/5RtTscfKUScGoYOIIntf4G/bdd63c241416db37c5a1c9e08136afec/Group_427319164.png?w=1080&h=299&q=95&fm=png 1080w,\n//images.ctfassets.net/7so8go2zrvbw/5RtTscfKUScGoYOIIntf4G/bdd63c241416db37c5a1c9e08136afec/Group_427319164.png?w=1366&h=378&q=95&fm=png 1366w,\n//images.ctfassets.net/7so8go2zrvbw/5RtTscfKUScGoYOIIntf4G/bdd63c241416db37c5a1c9e08136afec/Group_427319164.png?w=1920&h=531&q=95&fm=png 1920w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#180828","width":1,"height":0.2763888888888889}},"backgroundImagePosition":"center center","backgroundImageSize":"cover","colors":["#611AFF"]},"title":{"title":"How Mobile Optimized Surveys\nBring Better Brand Tracking Insights"},"subTitle":null,"description":{"description":"Download our latest whitepaper to go deeper into how we use mobile-optimized brand surveys to ensure better quality and more accurate data."},"mobileMedia":null,"media":{"__typename":"ContentfulAsset","id":"8f2e6e52-c74a-5f1d-99f4-5b6fdc4f811e","description":"","title":"Image of mobile phones ","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/20LzBUEjmLs4itSoFK2GjL/37b4e5254ae66babf252000fbb6e3ada/2441_1.png","details":{"image":{"width":1202,"height":796}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/20LzBUEjmLs4itSoFK2GjL/37b4e5254ae66babf252000fbb6e3ada/2441_1.png?w=200&h=133&q=95&fm=webp 200w,\n//images.ctfassets.net/7so8go2zrvbw/20LzBUEjmLs4itSoFK2GjL/37b4e5254ae66babf252000fbb6e3ada/2441_1.png?w=400&h=265&q=95&fm=webp 400w,\n//images.ctfassets.net/7so8go2zrvbw/20LzBUEjmLs4itSoFK2GjL/37b4e5254ae66babf252000fbb6e3ada/2441_1.png?w=800&h=530&q=95&fm=webp 800w","sizes":"(min-width: 800px) 800px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/20LzBUEjmLs4itSoFK2GjL/37b4e5254ae66babf252000fbb6e3ada/2441_1.png?w=800&h=530&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/20LzBUEjmLs4itSoFK2GjL/37b4e5254ae66babf252000fbb6e3ada/2441_1.png?w=200&h=133&q=95&fm=png 200w,\n//images.ctfassets.net/7so8go2zrvbw/20LzBUEjmLs4itSoFK2GjL/37b4e5254ae66babf252000fbb6e3ada/2441_1.png?w=400&h=265&q=95&fm=png 400w,\n//images.ctfassets.net/7so8go2zrvbw/20LzBUEjmLs4itSoFK2GjL/37b4e5254ae66babf252000fbb6e3ada/2441_1.png?w=800&h=530&q=95&fm=png 800w","sizes":"(min-width: 800px) 800px, 100vw"}},"layout":"constrained","backgroundColor":"#f8f8f8","width":800,"height":530}},"mediaToFitSection":null,"embedYoutubeId":null,"buttons":[{"__typename":"ContentfulButton","id":"8dd476ff-978f-50c4-9baa-33894a66d9e6","label":"Download Now","variant":"primary-light","newTab":null,"bypassTheme":true,"link":{"__typename":"ContentfulPage","id":"20ffc0a5-e4a1-58f2-9237-b25c5c16bde8","slug":"whitepapers/mobile-optimized-surveys-bring-tracking-insights"},"customBehavior":null}],"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":"36/24","titleLevel":null,"theme":"white-text","anchor":"how-mobile-optimized-surveys-bring-better-brand-tracking-insights","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"cover\\\"]\":{\"background\":\"#15062D\"},\"[data-element=\\\"banner-media-container\\\"]\":{\"display\":\"block\",\"transform\":\"scale(1.4)\",\"padding-top\":\"40px\"}},\"desktop\":{\"[data-element=\\\"cover\\\"]\":{\"background\":\"url(//images.ctfassets.net/7so8go2zrvbw/5RtTscfKUScGoYOIIntf4G/bdd63c241416db37c5a1c9e08136afec/Group_427319164.png) no-repeat center center,#15062D\",\"background-size\":\"cover\"},\"[data-element=\\\"text-container\\\"]\":{\"flex-basis\":\"52%\"},\"[data-element=\\\"banner-media-container\\\"]\":{\"display\":\"none\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulLandingSections","id":"c0c6d188-97db-5164-8403-f040d8106026","variant":"align-left","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":{"__typename":"ContentfulColorScheme","id":"3bdc7ce0-8254-5990-bcf3-4b03e39c77d2","gradientType":null,"backgroundImage":null,"backgroundImagePosition":null,"backgroundImageSize":null,"colors":["#F8F8F8"]},"title":{"title":"Global Ad-tech Infrastructure"},"subTitle":null,"description":null,"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":"48/30","titleLevel":null,"theme":null,"anchor":"global-ad-tech-infrastructure","typerwriterContent":null,"grid":{"__typename":"ContentfulGrid","id":"75ba0b71-afa1-5691-afe4-00b8254cc07e","layout":"1/3 + 1/3 + 1/3","alignment":"left","spacing":{"internal":{"content":"{\"desktop\":{\"[data-element=\\\"description\\\"]\":{\"font-size\":\"1.6rem\"},\"[data-element=\\\"card-container\\\"]\":{\"width\":\"384px\",\"padding\":\"2rem\"},\"[data-element=\\\"item-container\\\"]\":{\"margin-right\":\"4rem\"}}}"}},"name":"Global Ad-tech Infrastructure","items":[{"__typename":"ContentfulSectionCards","contentful_id":"3TInJT6fztv50gap35TRAi","id":"8c595b3b-a3c5-5c60-b397-39d130360b11","dateAndTime":null,"title":"Tap into the Global Ad-Tech Infrastructure to Access Billions of Opinions","embedYoutubeId":null,"description":{"description":"Move beyond the finite audience pools of incentivised research to access billions of casual, on-the-go opinions. The global ad-tech infrastructure provides access to over 6 billion smartphone users globally. Latana has partnered with DSP providers to advertise our brand surveys via thousands of apps and websites to reach truly organic and casual audiences. This enhances our ability to reach the right audience for you with high speed, high accuracy and high reliability"},"buttons":null,"image":null,"companyLogo":null,"cardColorScheme":{"__typename":"ContentfulColorScheme","id":"b1e57150-0cd4-5059-87d3-334104fbe1b7","gradientType":"to left","backgroundImage":null,"backgroundImagePosition":null,"backgroundImageSize":null,"colors":["#fff"]},"titleSize":"20/16","titleLevel":"h3","imageSize":null,"imageHeight":null,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"2jA8bWoJIRHWbyWlmv2lfM","id":"7a602a2b-c3d2-5ea8-bda3-5469ca73e94d","dateAndTime":null,"title":"Access Granular-Level Audiences Through Regional Targeting","embedYoutubeId":null,"description":{"description":"DSP use of mobile geo location data allows for high-accuracy regional targeting of audiences. Generating reliable data on smaller target groups (such as cities) can be greatly unreliable if conducted in a traditional sense using finite panel-based and quota-sampling techniques. By partnering with DSP-providers, Latana has not only expanded respondent reach exponentially but also added the ability to target respondents in cities with a population of over 500k too."},"buttons":null,"image":null,"companyLogo":null,"cardColorScheme":{"__typename":"ContentfulColorScheme","id":"b1e57150-0cd4-5059-87d3-334104fbe1b7","gradientType":"to left","backgroundImage":null,"backgroundImagePosition":null,"backgroundImageSize":null,"colors":["#fff"]},"titleSize":"20/16","titleLevel":"h3","imageSize":null,"imageHeight":null,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"5dIaxWz9DKyP9WWATRYao8","id":"bfc319e2-a1b2-5f2e-a1f4-4a101d72c818","dateAndTime":null,"title":"Increase the Accuracy and Authenticity of Your Insights","embedYoutubeId":null,"description":{"description":"Data collection focused on real-time and highly authentic insights from a sample of non-incentivised opt-in users. In order to retain insights from casual survey takers who are not rewarded for their participation, we structure data collection by individual question with easy opt-in and opt-out logic to eliminate any chance of bias. We then apply Bayesian statistical techniques to question-level data to turn these individual responses into meaningful brand insights with a much higher level of authenticity, representativity and reliability."},"buttons":null,"image":null,"companyLogo":null,"cardColorScheme":{"__typename":"ContentfulColorScheme","id":"b1e57150-0cd4-5059-87d3-334104fbe1b7","gradientType":"to left","backgroundImage":null,"backgroundImagePosition":null,"backgroundImageSize":null,"colors":["#fff"]},"titleSize":"20/16","titleLevel":"h3","imageSize":null,"imageHeight":null,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null}]},"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"card-container\\\"]\":{\"padding\":\"2rem\"},\"[data-element=\\\"banner-text-container\\\"]\":{\"padding\":\"0\"},\"[data-element=\\\"cover\\\"]\":{\"padding-top\":\"5rem\"}},\"desktop\":{\"[data-element=\\\"cover\\\"]\":{\"padding\":\"70px 0 200px 0\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null}],"secondaryImage":null}},"pageContext":{"slug":"data-collection"}},
    "staticQueryHashes": ["1309664487","207871099","2248897157","2816198605","3308694364","3649515864"]}