{ "componentChunkName": "component---src-templates-page-tsx", "path": "/case-studies/blinkist/", "result": {"data":{"contentfulPage":{"hideFooterDemo":null,"transparentHeader":null,"headerVariant":"transparent-white","footerVariant":null,"seo":{"__typename":"ContentfulSeo","title":"How Blinkist Increased Brand Awareness","description":"Latana’s Brand Tracking was critical in helping Blinkist confirm an increase in brand awareness due to their TV campaigns in the US, the UK, and Germany.","noIndex":null,"ogImage":{"fluid":null,"file":{"url":"//images.ctfassets.net/7so8go2zrvbw/5Gxn0Myd6wHlAn6b2iujxF/80332b8515a261b3a5c5ebeac0a67564/Testimonial_Blinkist.svg"}}},"sections":[{"__typename":"ContentfulLandingSections","id":"8af16cd0-897b-5cb2-bfe9-202a4817097e","variant":"banner-left","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":{"__typename":"ContentfulColorScheme","id":"ede7c805-2290-558b-abad-c1d6049a0b6a","gradientType":"52.01deg","backgroundImage":null,"backgroundImagePosition":null,"backgroundImageSize":null,"colors":["#31135E","#662ABC"]},"title":{"title":"Measuring Campaign Impact"},"subTitle":null,"description":{"description":"Blinkist improved the performance of their TV campaigns and brand awareness"},"mobileMedia":null,"media":{"__typename":"ContentfulAsset","id":"ca235e15-2c20-583a-924d-f1c3693b8273","description":"Blinkist Hero Woman in Blue Background with books floating","title":"Blinkist Hero Woman in Blue Background with books floating","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/6G6Bkq7oGMYgFe62RnnCus/197bb85324514d22445725687f8439d3/Screenshot_2020-09-03_at_14.22.45__1_.png","details":{"image":{"width":1172,"height":736}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/6G6Bkq7oGMYgFe62RnnCus/197bb85324514d22445725687f8439d3/Screenshot_2020-09-03_at_14.22.45__1_.png?w=200&h=126&q=95&fm=webp 200w,\n//images.ctfassets.net/7so8go2zrvbw/6G6Bkq7oGMYgFe62RnnCus/197bb85324514d22445725687f8439d3/Screenshot_2020-09-03_at_14.22.45__1_.png?w=400&h=251&q=95&fm=webp 400w,\n//images.ctfassets.net/7so8go2zrvbw/6G6Bkq7oGMYgFe62RnnCus/197bb85324514d22445725687f8439d3/Screenshot_2020-09-03_at_14.22.45__1_.png?w=800&h=502&q=95&fm=webp 800w","sizes":"(min-width: 800px) 800px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/6G6Bkq7oGMYgFe62RnnCus/197bb85324514d22445725687f8439d3/Screenshot_2020-09-03_at_14.22.45__1_.png?w=800&h=502&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/6G6Bkq7oGMYgFe62RnnCus/197bb85324514d22445725687f8439d3/Screenshot_2020-09-03_at_14.22.45__1_.png?w=200&h=126&q=95&fm=png 200w,\n//images.ctfassets.net/7so8go2zrvbw/6G6Bkq7oGMYgFe62RnnCus/197bb85324514d22445725687f8439d3/Screenshot_2020-09-03_at_14.22.45__1_.png?w=400&h=251&q=95&fm=png 400w,\n//images.ctfassets.net/7so8go2zrvbw/6G6Bkq7oGMYgFe62RnnCus/197bb85324514d22445725687f8439d3/Screenshot_2020-09-03_at_14.22.45__1_.png?w=800&h=502&q=95&fm=png 800w","sizes":"(min-width: 800px) 800px, 100vw"}},"layout":"constrained","backgroundColor":"#1878f8","width":800,"height":502}},"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":null,"category":{"__typename":"ContentfulCategory","title":"CUSTOMER STORY","icon":null},"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":"center","mediaSize":"full","newsletterFormPurple":null,"titleSize":"48/30","titleLevel":"h1","theme":"white-text","anchor":"measuring-campaign-impact","typerwriterContent":null,"grid":{"__typename":"ContentfulGrid","id":"c3f87434-122d-5a8b-b518-a1fbd16260b7","layout":"free","alignment":null,"spacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"description\\\"]\":{\"text-align\":\"left\"},\"[data-element=\\\"card-container\\\"]\":{\"align-items\":\"flex-start\"}}}"}},"name":"Blinkist","items":[{"__typename":"ContentfulSectionCards","contentful_id":"7xHQ6SRI472mfmNAXWwjdK","id":"ad4476b5-603a-5ce5-85f9-3b46457b09b9","dateAndTime":null,"title":null,"embedYoutubeId":null,"description":{"description":"Founded in 2012 by 4 friends who wanted to turn free time into an opportunity for learning. Today, the app connects 6 million readers worldwide with best-selling text and audio pieces that are consumable in 15 minutes."},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"4add4d14-367e-58ce-9134-c611812ceed4","description":"Blinkist - logo white","title":"Blinkist - logo white","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/TJHcp4pJ2swlSRpH4yUNZ/ccea694959b3d96d190f031387e75887/Blinkist.svg","details":{"image":{"width":125,"height":24}}},"gatsbyImageData":null},"companyLogo":null,"cardColorScheme":null,"titleSize":null,"titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null}]},"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"container\\\"]\":{\"padding-top\":\"50px\",\"padding-bottom\":\"50px\"},\"[data-element=\\\"card-category\\\"]\":{\"color\":\"#40D4CD\",\"font-size\":\"12px\",\"font-weight\":\"bold\"},\"[data-element=\\\"banner-text-container\\\"]\":{\"padding-top\":\"50px\"}},\"desktop\":{\"[data-element=\\\"container\\\"]\":{\"padding-top\":\"120px\",\"padding-bottom\":\"80px\"},\"[data-element=\\\"card-category\\\"]\":{\"color\":\"#40D4CD\",\"font-size\":\"12px\",\"font-weight\":\"bold\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulTimeline","anchor":"untitled-entry-2022-04-04-at-14-25-05","heading":null,"headingAlign":null,"entryAnimation":"none","id":"8b1f2a10-b1b1-57dd-b071-fdda33bc9b18","inverse":null,"cards":[{"__typename":"ContentfulTimelineTimelineCard","id":"98865672-2bef-5290-b3ed-ef50e4c94349","heading":"Blinkist Wanted To Be Competitive In Their Space","description":{"description":"Blinkist began running TV campaigns with the goal of increasing brand awareness but were unsure if the campaigns were having the intended effect.\nWithout this information, they ran the risk of wasting millions of dollars on unsuccessful TV campaigns, as well as falling behind competitors who were hitting the mark."},"media":{"__typename":"ContentfulAsset","id":"da0834fa-34a9-51dd-85fe-4b81a5fb2760","description":"Blinkist learning that fits into your life ","title":"Blinkist learning that fits into your life ","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/7lgnLhUPbubN3Vux2I79L8/fd8f427599f61054c5fdf649c7b1ac03/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__40_.png","details":{"image":{"width":1476,"height":923}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/7lgnLhUPbubN3Vux2I79L8/fd8f427599f61054c5fdf649c7b1ac03/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__40_.png?w=150&h=94&q=95&fm=webp 150w,\n//images.ctfassets.net/7so8go2zrvbw/7lgnLhUPbubN3Vux2I79L8/fd8f427599f61054c5fdf649c7b1ac03/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__40_.png?w=300&h=188&q=95&fm=webp 300w,\n//images.ctfassets.net/7so8go2zrvbw/7lgnLhUPbubN3Vux2I79L8/fd8f427599f61054c5fdf649c7b1ac03/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__40_.png?w=600&h=375&q=95&fm=webp 600w,\n//images.ctfassets.net/7so8go2zrvbw/7lgnLhUPbubN3Vux2I79L8/fd8f427599f61054c5fdf649c7b1ac03/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__40_.png?w=1200&h=750&q=95&fm=webp 1200w","sizes":"(min-width: 600px) 600px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/7lgnLhUPbubN3Vux2I79L8/fd8f427599f61054c5fdf649c7b1ac03/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__40_.png?w=600&h=375&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/7lgnLhUPbubN3Vux2I79L8/fd8f427599f61054c5fdf649c7b1ac03/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__40_.png?w=150&h=94&q=95&fm=png 150w,\n//images.ctfassets.net/7so8go2zrvbw/7lgnLhUPbubN3Vux2I79L8/fd8f427599f61054c5fdf649c7b1ac03/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__40_.png?w=300&h=188&q=95&fm=png 300w,\n//images.ctfassets.net/7so8go2zrvbw/7lgnLhUPbubN3Vux2I79L8/fd8f427599f61054c5fdf649c7b1ac03/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__40_.png?w=600&h=375&q=95&fm=png 600w,\n//images.ctfassets.net/7so8go2zrvbw/7lgnLhUPbubN3Vux2I79L8/fd8f427599f61054c5fdf649c7b1ac03/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__40_.png?w=1200&h=750&q=95&fm=png 1200w","sizes":"(min-width: 600px) 600px, 100vw"}},"layout":"constrained","backgroundColor":"#e8f8f8","width":600,"height":375}},"textForPointer":"CHALLENGE","align":"center","whiteText":null,"customSpacing":null},{"__typename":"ContentfulTimelineTimelineCard","id":"840174b7-4486-512c-a3e6-1f904c31f8b8","heading":"Blinkist Turned To Latana Brand Tracking","description":{"description":"Blinkist decided it was time to put their target audience in the center of their TV campaigns. They needed to know if brand awareness levels were positively impacted. Blinkist turned to Latana Brand Tracking to connect with their target audience while the campaigns were running and accurately determine if they were successful in helping them reach their brand awareness goal. "},"media":{"__typename":"ContentfulAsset","id":"6d9fc74b-9fe7-52db-869f-4350c03bb41e","description":"Blinkist dashboard","title":"Blinkist dashboard","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/2QZ6TO8BNFW4o7GgQztZJu/7cea188db898e9c60b55a0aaece06a45/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__41_.png","details":{"image":{"width":1476,"height":923}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/2QZ6TO8BNFW4o7GgQztZJu/7cea188db898e9c60b55a0aaece06a45/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__41_.png?w=150&h=94&q=95&fm=webp 150w,\n//images.ctfassets.net/7so8go2zrvbw/2QZ6TO8BNFW4o7GgQztZJu/7cea188db898e9c60b55a0aaece06a45/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__41_.png?w=300&h=188&q=95&fm=webp 300w,\n//images.ctfassets.net/7so8go2zrvbw/2QZ6TO8BNFW4o7GgQztZJu/7cea188db898e9c60b55a0aaece06a45/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__41_.png?w=600&h=375&q=95&fm=webp 600w,\n//images.ctfassets.net/7so8go2zrvbw/2QZ6TO8BNFW4o7GgQztZJu/7cea188db898e9c60b55a0aaece06a45/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__41_.png?w=1200&h=750&q=95&fm=webp 1200w","sizes":"(min-width: 600px) 600px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/2QZ6TO8BNFW4o7GgQztZJu/7cea188db898e9c60b55a0aaece06a45/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__41_.png?w=600&h=375&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/2QZ6TO8BNFW4o7GgQztZJu/7cea188db898e9c60b55a0aaece06a45/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__41_.png?w=150&h=94&q=95&fm=png 150w,\n//images.ctfassets.net/7so8go2zrvbw/2QZ6TO8BNFW4o7GgQztZJu/7cea188db898e9c60b55a0aaece06a45/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__41_.png?w=300&h=188&q=95&fm=png 300w,\n//images.ctfassets.net/7so8go2zrvbw/2QZ6TO8BNFW4o7GgQztZJu/7cea188db898e9c60b55a0aaece06a45/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__41_.png?w=600&h=375&q=95&fm=png 600w,\n//images.ctfassets.net/7so8go2zrvbw/2QZ6TO8BNFW4o7GgQztZJu/7cea188db898e9c60b55a0aaece06a45/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__41_.png?w=1200&h=750&q=95&fm=png 1200w","sizes":"(min-width: 600px) 600px, 100vw"}},"layout":"constrained","backgroundColor":"#f8f8f8","width":600,"height":375}},"textForPointer":"RESULT","align":null,"whiteText":null,"customSpacing":null},{"__typename":"ContentfulTimelineTimelineCard","id":"b02f9689-e41a-5e91-bc59-b2a4c28b683e","heading":"Blinkist Continues Their Campaigns With Confidence","description":{"description":"A sample size of 12,000, powered by Latana’s algorithmic model, was run from December 2018 to January 2019. Analysis conducted in the US and Germany proved the target audience for Blinkist’s TV campaigns was spot on: ambitious millennials. Of the three countries tracked, the United Kingdom had the lowest brand awareness. Blinkist now continues their TV campaigns with confidence having confirmed they are increasing brand awareness in their target audience. This increase is what will drive sales and that’s what matters! "},"media":{"__typename":"ContentfulAsset","id":"ac0b90d7-4d9e-544d-bfac-8bd7fd7fd649","description":"Blinkist - two mobiles with blinkist app in background","title":"Blinkist - two mobiles with blinkist app in background","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/B58EbBt22zUQVPcfuyRss/f1ab7d84b4feef32c0dc50f430eff04c/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__42_.png","details":{"image":{"width":1476,"height":923}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/B58EbBt22zUQVPcfuyRss/f1ab7d84b4feef32c0dc50f430eff04c/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__42_.png?w=150&h=94&q=95&fm=webp 150w,\n//images.ctfassets.net/7so8go2zrvbw/B58EbBt22zUQVPcfuyRss/f1ab7d84b4feef32c0dc50f430eff04c/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__42_.png?w=300&h=188&q=95&fm=webp 300w,\n//images.ctfassets.net/7so8go2zrvbw/B58EbBt22zUQVPcfuyRss/f1ab7d84b4feef32c0dc50f430eff04c/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__42_.png?w=600&h=375&q=95&fm=webp 600w,\n//images.ctfassets.net/7so8go2zrvbw/B58EbBt22zUQVPcfuyRss/f1ab7d84b4feef32c0dc50f430eff04c/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__42_.png?w=1200&h=750&q=95&fm=webp 1200w","sizes":"(min-width: 600px) 600px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/B58EbBt22zUQVPcfuyRss/f1ab7d84b4feef32c0dc50f430eff04c/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__42_.png?w=600&h=375&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/B58EbBt22zUQVPcfuyRss/f1ab7d84b4feef32c0dc50f430eff04c/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__42_.png?w=150&h=94&q=95&fm=png 150w,\n//images.ctfassets.net/7so8go2zrvbw/B58EbBt22zUQVPcfuyRss/f1ab7d84b4feef32c0dc50f430eff04c/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__42_.png?w=300&h=188&q=95&fm=png 300w,\n//images.ctfassets.net/7so8go2zrvbw/B58EbBt22zUQVPcfuyRss/f1ab7d84b4feef32c0dc50f430eff04c/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__42_.png?w=600&h=375&q=95&fm=png 600w,\n//images.ctfassets.net/7so8go2zrvbw/B58EbBt22zUQVPcfuyRss/f1ab7d84b4feef32c0dc50f430eff04c/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__42_.png?w=1200&h=750&q=95&fm=png 1200w","sizes":"(min-width: 600px) 600px, 100vw"}},"layout":"constrained","backgroundColor":"#1878f8","width":600,"height":375}},"textForPointer":"SOLUTION","align":"center","whiteText":null,"customSpacing":null}],"whiteText":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"container\\\"]\":{\"padding-top\":\"5px\"},\"[data-element=\\\"card-container\\\"]\":{\"margin-top\":\"60px\"},\"[data-element=\\\"gradient-wrapper\\\"]\":{\"margin-top\":\"-130px\"},\"[data-element=\\\"additional-top-content\\\"]\":{\"color\":\"#662ABC\",\"font-size\":\"12px\",\"font-weight\":\"bold\"}},\"desktopLarge\":{\"[data-element=\\\"card-container\\\"]\":{\"margin-top\":\"0px\"},\"[data-element=\\\"gradient-wrapper\\\"]\":{\"margin-top\":\"-160px\"},\"[data-element=\\\"additional-top-content\\\"]\":{\"color\":\"#662ABC\",\"font-size\":\"12px\",\"font-weight\":\"bold\"}},\"desktopMedium\":{\"[data-element=\\\"card-container\\\"]\":{\"margin-top\":\"-20px\"},\"[data-element=\\\"gradient-wrapper\\\"]\":{\"margin-top\":\"-160px\"},\"[data-element=\\\"additional-top-content\\\"]\":{\"color\":\"#662ABC\",\"font-size\":\"12px\",\"font-weight\":\"bold\"}}}"}}},{"__typename":"ContentfulLandingSections","id":"2ab4405b-ab76-5b75-91de-a2d8f6c42fb8","variant":"banner-center","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":null,"title":{"title":"“Latana is an in-depth brand tracking software that helped us prove our campaigns' impact on brand awareness.” "},"subTitle":null,"description":null,"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":"32/28","titleLevel":null,"theme":null,"anchor":"latana-is-an-in-depth-brand-tracking-software-that-helped-us-prove-our","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"title\\\"]\":{\"background\":\" -webkit-linear-gradient(#9450FF, #00C6BC)\",\" -webkit-background-clip\":\"text\",\" -webkit-text-fill-color\":\"transparent\"},\"[data-element=\\\"banner-text-container\\\"]\":{\"width\":\"100%\",\"padding\":\"0\"},\"[data-element=\\\"additional-text-container\\\"]\":{\"padding\":\"2rem\"}},\"desktop\":{\"[data-element=\\\"title\\\"]\":{\"background\":\" -webkit-linear-gradient(#9450FF, #00C6BC)\",\" -webkit-background-clip\":\"text\",\" -webkit-text-fill-color\":\"transparent\"},\"[data-element=\\\"banner-text-container\\\"]\":{\"width\":\"80%\"},\"[data-element=\\\"additional-text-container\\\"]\":{\"padding\":\"3rem\"}}}"}},"additionalText":{"additionalText":"__Bobby Richardson,__ \n\nOffline Marketing Lead at Blinkist","childMarkdownRemark":{"html":"

Bobby Richardson,

\n

Offline Marketing Lead at Blinkist

"}},"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulLandingSections","id":"206c9602-bde6-5398-8104-3d1f6cea9df7","variant":"cards-right","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":{"__typename":"ContentfulColorScheme","id":"918b6bba-6fe9-569d-8942-c6e4c84d315d","gradientType":"to left","backgroundImage":null,"backgroundImagePosition":null,"backgroundImageSize":null,"colors":["#8F50FF","#340e70"]},"title":{"title":"Key Findings"},"subTitle":null,"description":{"description":"By using Latana’s insights dashboard, Blinkist was able to dig deeper into the data and learn more about audiences not currently targeted but which were also benefiting from an increase in brand awareness. Generation X was a big surprise for them! "},"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":[{"__typename":"ContentfulButton","id":"f4415079-c82f-5a71-abca-7a8f35a58af2","label":"Download PDF","variant":"hollow-border","newTab":true,"bypassTheme":null,"link":{"id":"590e0e84-d77e-5048-bd7e-8ecf7c867826","file":{"file":{"url":"//assets.ctfassets.net/7so8go2zrvbw/3ZejhoCQ1y7d0iGYaivoEk/1eda543736c084c7cebdf87611656649/Blinkist-Customer_Story_PDF.pdf"}}},"customBehavior":null}],"cardsTitle":null,"cardsDescription":null,"cards":[{"__typename":"ContentfulSectionCards","contentful_id":"7ySIm7FzSgHsrzCoM7jNR8","id":"0fd117ad-2c29-55db-8faa-bd46e604cce4","dateAndTime":null,"title":"Positive Impact","embedYoutubeId":null,"description":{"description":"on overall brand awareness"},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"1ef0cec9-c0b2-5b82-8a07-69f88803407f","description":"","title":"Icon Impact","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/Vf86kxDcbPAakFx5c20Nb/c727b7d7cb90831beb351bdfa3a989c2/Group__26_.png","details":{"image":{"width":200,"height":200}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/Vf86kxDcbPAakFx5c20Nb/c727b7d7cb90831beb351bdfa3a989c2/Group__26_.png?w=200&h=200&q=95&fm=webp 200w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/Vf86kxDcbPAakFx5c20Nb/c727b7d7cb90831beb351bdfa3a989c2/Group__26_.png?w=200&h=200&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/Vf86kxDcbPAakFx5c20Nb/c727b7d7cb90831beb351bdfa3a989c2/Group__26_.png?w=200&h=200&q=95&fm=png 200w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#f8f8f8","width":1,"height":1}},"companyLogo":null,"cardColorScheme":null,"titleSize":"36/24","titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"4RaIl9TeB0L5JG98nJ498i","id":"5b9665d6-e9c9-53f6-b494-7e0eec86d612","dateAndTime":null,"title":"In Germany","embedYoutubeId":null,"description":{"description":"startup employees aged 46-55 had the highest impact "},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"fa227902-0912-50ba-af93-b2a757f99068","description":"","title":"Icon Germany","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/5pIHcas4EKmIAfdVc4BEYO/4fe4553091e9e6fa238bfd3b1c23d146/Group__27_.png","details":{"image":{"width":200,"height":201}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/5pIHcas4EKmIAfdVc4BEYO/4fe4553091e9e6fa238bfd3b1c23d146/Group__27_.png?w=200&h=201&q=95&fm=webp 200w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/5pIHcas4EKmIAfdVc4BEYO/4fe4553091e9e6fa238bfd3b1c23d146/Group__27_.png?w=200&h=201&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/5pIHcas4EKmIAfdVc4BEYO/4fe4553091e9e6fa238bfd3b1c23d146/Group__27_.png?w=200&h=201&q=95&fm=png 200w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#f8f8f8","width":1,"height":1.005}},"companyLogo":null,"cardColorScheme":null,"titleSize":"36/24","titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"4QMMIrySivYUqQwOrXuXKU","id":"59bb373a-84f2-51c6-a2d1-568ae6aa839d","dateAndTime":null,"title":"Higher Education","embedYoutubeId":null,"description":{"description":"led to a stronger impact on brand awareness"},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"837dbf28-d79d-568a-b685-6073c9b938ca","description":"","title":"Icon Education","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/4FUiR5MUQ2Ehb6EV3HbiSD/d3ba360ee0f175d5e458e2e1587b7367/Group__28_.png","details":{"image":{"width":200,"height":201}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/4FUiR5MUQ2Ehb6EV3HbiSD/d3ba360ee0f175d5e458e2e1587b7367/Group__28_.png?w=200&h=201&q=95&fm=webp 200w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/4FUiR5MUQ2Ehb6EV3HbiSD/d3ba360ee0f175d5e458e2e1587b7367/Group__28_.png?w=200&h=201&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/4FUiR5MUQ2Ehb6EV3HbiSD/d3ba360ee0f175d5e458e2e1587b7367/Group__28_.png?w=200&h=201&q=95&fm=png 200w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#f8f8f8","width":1,"height":1.005}},"companyLogo":null,"cardColorScheme":null,"titleSize":"36/24","titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null}],"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":"48/30","titleLevel":null,"theme":"white-text","anchor":"key-findings","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"card-container\\\"]\":{\"padding-bottom\":\"4rem\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulReferencesSection","id":"4dd18807-3006-52c7-82f0-20784fa02b9b","brandImages":null,"brandImagesScrolling":null,"embedYoutubeId":null,"anchor":null,"featuredTitle":{"featuredTitle":"More Customer Stories"},"featuredButtonText":null,"featuredStyle":null,"featuredSubtitle":null,"hideFiltersWrapper":null,"hideNewsletterForm":null,"featuredColorScheme":null,"title":{"title":"More Customer Stories"},"titleAlign":null,"description":null,"referencesStyle":null,"customSpacing":null,"searchInput":null,"featuredReference":null,"references":[{"__typename":"ContentfulPage","id":"da18e8ec-1f5d-53a8-a452-e5b10ed464d9","category":"case study","filterCategories":null,"categoryImage":null,"longTitle":{"title":"reBuy"},"description":{"description":"How reBuy defined their market position and gained fresh insights to fuel their rebrand. Plus, how they now fully understand their target audiences’ associations with their brand."},"slug":"case-studies/rebuy","heroImage":{"__typename":"ContentfulAsset","id":"deb6e941-7cdb-5058-aeb3-43438a1b4aa1","description":"","title":"Round framed picture of a man with sunglasses and smartphone on pink background","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/2qSJzf7zsWfVliwATV45X4/8438bd5f8b9a41f94682a71adf3340d4/bgabout__1_.png","details":{"image":{"width":769,"height":481}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/2qSJzf7zsWfVliwATV45X4/8438bd5f8b9a41f94682a71adf3340d4/bgabout__1_.png?w=750&h=469&q=95&fm=webp 750w,\n//images.ctfassets.net/7so8go2zrvbw/2qSJzf7zsWfVliwATV45X4/8438bd5f8b9a41f94682a71adf3340d4/bgabout__1_.png?w=769&h=481&q=95&fm=webp 769w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/2qSJzf7zsWfVliwATV45X4/8438bd5f8b9a41f94682a71adf3340d4/bgabout__1_.png?w=769&h=481&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/2qSJzf7zsWfVliwATV45X4/8438bd5f8b9a41f94682a71adf3340d4/bgabout__1_.png?w=750&h=469&q=95&fm=png 750w,\n//images.ctfassets.net/7so8go2zrvbw/2qSJzf7zsWfVliwATV45X4/8438bd5f8b9a41f94682a71adf3340d4/bgabout__1_.png?w=769&h=481&q=95&fm=png 769w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#a86898","width":1,"height":0.6254876462938882}},"referenceImage":null,"secondaryImage":null,"popular":null,"createdAt":"2020-10-23T13:03:53.357Z","updatedAt":"2022-04-11T14:30:40.617Z","referenceTitle":null},{"__typename":"ContentfulPage","id":"b714d494-3170-57dc-b139-4cc1d440ded5","category":"case study","filterCategories":null,"categoryImage":null,"longTitle":{"title":"Headspace"},"description":{"description":"Headspace replicated successful brand campaigns to accelerate growth"},"slug":"case-studies/headspace","heroImage":{"__typename":"ContentfulAsset","id":"0233fece-d4a1-5331-8b1f-82ca79cb4dde","description":"","title":"Hero Headspace","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/2s034Y4ARpuMdIube7Ao2r/77cdd653645e0960251e56fb6fec3566/bgabout__1___5_.png","details":{"image":{"width":769,"height":481}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/2s034Y4ARpuMdIube7Ao2r/77cdd653645e0960251e56fb6fec3566/bgabout__1___5_.png?w=750&h=469&q=95&fm=webp 750w,\n//images.ctfassets.net/7so8go2zrvbw/2s034Y4ARpuMdIube7Ao2r/77cdd653645e0960251e56fb6fec3566/bgabout__1___5_.png?w=769&h=481&q=95&fm=webp 769w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/2s034Y4ARpuMdIube7Ao2r/77cdd653645e0960251e56fb6fec3566/bgabout__1___5_.png?w=769&h=481&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/2s034Y4ARpuMdIube7Ao2r/77cdd653645e0960251e56fb6fec3566/bgabout__1___5_.png?w=750&h=469&q=95&fm=png 750w,\n//images.ctfassets.net/7so8go2zrvbw/2s034Y4ARpuMdIube7Ao2r/77cdd653645e0960251e56fb6fec3566/bgabout__1___5_.png?w=769&h=481&q=95&fm=png 769w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#e8a888","width":1,"height":0.6254876462938882}},"referenceImage":null,"secondaryImage":null,"popular":null,"createdAt":"2020-09-24T12:36:29.852Z","updatedAt":"2022-08-09T21:43:11.531Z","referenceTitle":null},{"__typename":"ContentfulPage","id":"e3193fb9-4073-57eb-85ca-daf159332205","category":"case study","filterCategories":null,"categoryImage":null,"longTitle":{"title":"AirHelp"},"description":{"description":"AirHelp created better brand campaigns that will further accelerate its growth"},"slug":"case-studies/airhelp","heroImage":{"__typename":"ContentfulAsset","id":"16197a25-21bc-55f6-a794-b6c5c48970b4","description":"","title":"Round framed illustration of a man and a woman looking at a map","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/6XB6T53a9KuSvHJ7jK7R5o/39eb4bca5705f9821b945b6799a13aef/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__32_.png","details":{"image":{"width":768,"height":480}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/6XB6T53a9KuSvHJ7jK7R5o/39eb4bca5705f9821b945b6799a13aef/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__32_.png?w=750&h=469&q=95&fm=webp 750w,\n//images.ctfassets.net/7so8go2zrvbw/6XB6T53a9KuSvHJ7jK7R5o/39eb4bca5705f9821b945b6799a13aef/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__32_.png?w=768&h=480&q=95&fm=webp 768w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/6XB6T53a9KuSvHJ7jK7R5o/39eb4bca5705f9821b945b6799a13aef/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__32_.png?w=768&h=480&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/6XB6T53a9KuSvHJ7jK7R5o/39eb4bca5705f9821b945b6799a13aef/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__32_.png?w=750&h=469&q=95&fm=png 750w,\n//images.ctfassets.net/7so8go2zrvbw/6XB6T53a9KuSvHJ7jK7R5o/39eb4bca5705f9821b945b6799a13aef/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__32_.png?w=768&h=480&q=95&fm=png 768w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#7888d8","width":1,"height":0.625}},"referenceImage":null,"secondaryImage":null,"popular":null,"createdAt":"2020-09-25T08:43:45.996Z","updatedAt":"2022-04-11T15:00:04.878Z","referenceTitle":null}]}],"secondaryImage":null}},"pageContext":{"slug":"case-studies/blinkist"}}, "staticQueryHashes": ["1309664487","207871099","2248897157","2816198605","3308694364","3649515864"]}