{
    "componentChunkName": "component---src-templates-page-tsx",
    "path": "/case-studies/airhelp/",
    "result": {"data":{"contentfulPage":{"hideFooterDemo":null,"transparentHeader":null,"headerVariant":"transparent-white","footerVariant":null,"seo":{"__typename":"ContentfulSeo","title":"How AirHelp Created Better Brand Campaigns","description":"Latana Brand Tracking helped AirHelp understand how they performed across their different target audiences and where they stood against the competition.","noIndex":null,"ogImage":{"fluid":{"src":"//images.ctfassets.net/7so8go2zrvbw/6XB6T53a9KuSvHJ7jK7R5o/39eb4bca5705f9821b945b6799a13aef/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__32_.png?w=1200&h=675&q=90&fm=jpg"},"file":{"url":"//images.ctfassets.net/7so8go2zrvbw/6XB6T53a9KuSvHJ7jK7R5o/39eb4bca5705f9821b945b6799a13aef/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__32_.png"}}},"sections":[{"__typename":"ContentfulLandingSections","id":"93333d01-2e77-56ba-8c4b-af822ef37801","variant":"banner-left","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":{"__typename":"ContentfulColorScheme","id":"ede7c805-2290-558b-abad-c1d6049a0b6a","gradientType":"52.01deg","backgroundImage":null,"backgroundImagePosition":null,"backgroundImageSize":null,"colors":["#31135E","#662ABC"]},"title":{"title":"Understand Target Audience"},"subTitle":null,"description":{"description":"AirHelp created better brand campaigns that will further accelerate its growth"},"mobileMedia":null,"media":{"__typename":"ContentfulAsset","id":"342ef6c6-3f8f-5d02-9124-59136d6d9cdd","description":"AirHelp Hero - woman in airport","title":"AirHelp Hero - woman in airport","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/4yvdn2BvdGAXpiRCExNkm0/8b6fbe93cf4b0009a15b07eaddef192e/Screenshot_2020-09-03_at_14.22.45__3_.png","details":{"image":{"width":1172,"height":736}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/4yvdn2BvdGAXpiRCExNkm0/8b6fbe93cf4b0009a15b07eaddef192e/Screenshot_2020-09-03_at_14.22.45__3_.png?w=200&h=126&q=95&fm=webp 200w,\n//images.ctfassets.net/7so8go2zrvbw/4yvdn2BvdGAXpiRCExNkm0/8b6fbe93cf4b0009a15b07eaddef192e/Screenshot_2020-09-03_at_14.22.45__3_.png?w=400&h=251&q=95&fm=webp 400w,\n//images.ctfassets.net/7so8go2zrvbw/4yvdn2BvdGAXpiRCExNkm0/8b6fbe93cf4b0009a15b07eaddef192e/Screenshot_2020-09-03_at_14.22.45__3_.png?w=800&h=502&q=95&fm=webp 800w","sizes":"(min-width: 800px) 800px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/4yvdn2BvdGAXpiRCExNkm0/8b6fbe93cf4b0009a15b07eaddef192e/Screenshot_2020-09-03_at_14.22.45__3_.png?w=800&h=502&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/4yvdn2BvdGAXpiRCExNkm0/8b6fbe93cf4b0009a15b07eaddef192e/Screenshot_2020-09-03_at_14.22.45__3_.png?w=200&h=126&q=95&fm=png 200w,\n//images.ctfassets.net/7so8go2zrvbw/4yvdn2BvdGAXpiRCExNkm0/8b6fbe93cf4b0009a15b07eaddef192e/Screenshot_2020-09-03_at_14.22.45__3_.png?w=400&h=251&q=95&fm=png 400w,\n//images.ctfassets.net/7so8go2zrvbw/4yvdn2BvdGAXpiRCExNkm0/8b6fbe93cf4b0009a15b07eaddef192e/Screenshot_2020-09-03_at_14.22.45__3_.png?w=800&h=502&q=95&fm=png 800w","sizes":"(min-width: 800px) 800px, 100vw"}},"layout":"constrained","backgroundColor":"#e8e8e8","width":800,"height":502}},"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":null,"category":{"__typename":"ContentfulCategory","title":"CUSTOMER STORY","icon":null},"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":"center","mediaSize":"full","newsletterFormPurple":null,"titleSize":"48/30","titleLevel":"h1","theme":"white-text","anchor":"understand-target-audience","typerwriterContent":null,"grid":{"__typename":"ContentfulGrid","id":"49929000-0795-5e60-86dc-3e43bfd44e35","layout":"free","alignment":null,"spacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"description\\\"]\":{\"text-align\":\"left\"},\"[data-element=\\\"card-container\\\"]\":{\"align-items\":\"flex-start\"}}}"}},"name":"AirHelp Grid","items":[{"__typename":"ContentfulSectionCards","contentful_id":"5A49I4p9DKQy7OuAKvoxTX","id":"3995e612-cb00-54a7-ab5a-8cc11f5263ad","dateAndTime":null,"title":null,"embedYoutubeId":null,"description":{"description":"Founded in 2013, AirHelp has grown into the world’s largest air passenger rights advocate, helping more than 13 million passengers to date. AirHelp educates passengers about their rights and helps them to claim compensation for delayed, canceled, and overbooked flights."},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"046906b4-ad74-5d46-807e-9623e743fc18","description":"AirHelp - logo white","title":"AirHelp - logo white","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/3gq2qf2uj3I2BI7wNzjxR2/90c8e720289d86e20fd8e77b8f4f8e80/AirHelp.svg","details":{"image":{"width":98,"height":25}}},"gatsbyImageData":null},"companyLogo":null,"cardColorScheme":null,"titleSize":null,"titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null}]},"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"container\\\"]\":{\"padding-top\":\"50px\",\"padding-bottom\":\"50px\"},\"[data-element=\\\"card-category\\\"]\":{\"color\":\"#40D4CD\",\"font-size\":\"12px\",\"font-weight\":\"bold\"},\"[data-element=\\\"banner-text-container\\\"]\":{\"padding-top\":\"50px\"}},\"desktop\":{\"[data-element=\\\"container\\\"]\":{\"padding-top\":\"120px\",\"padding-bottom\":\"80px\"},\"[data-element=\\\"card-category\\\"]\":{\"color\":\"#40D4CD\",\"font-size\":\"12px\",\"font-weight\":\"bold\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulTimeline","anchor":"untitled-entry-2022-04-04-at-14-25-05","heading":null,"headingAlign":null,"entryAnimation":"none","id":"b21a5200-6362-5513-b6ac-c87f919ed6bc","inverse":null,"cards":[{"__typename":"ContentfulTimelineTimelineCard","id":"643c799d-391b-58ec-bd09-b640f8de3563","heading":"AirHelp Needed To Take A Brand Marketing Approach","description":{"description":"They were used to a performance-driven background with a concentration on ROI and revenue and although they were hitting the roof with this approach, they were wary of wasting budget by running brand campaigns. They believed that without a solid understanding of their target audiences and how they currently fare against competitor brands, they would not be successful with brand marketing."},"media":{"__typename":"ContentfulAsset","id":"670428ff-04fb-5f25-9359-9a7955747bc3","description":"","title":"AirHelp - Illustration of travellers","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/4VG903BbUZFwvoylUHif0a/387e00fc10772f7b88c5563d694190d3/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__47_.png","details":{"image":{"width":984,"height":615}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/4VG903BbUZFwvoylUHif0a/387e00fc10772f7b88c5563d694190d3/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__47_.png?w=150&h=94&q=95&fm=webp 150w,\n//images.ctfassets.net/7so8go2zrvbw/4VG903BbUZFwvoylUHif0a/387e00fc10772f7b88c5563d694190d3/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__47_.png?w=300&h=188&q=95&fm=webp 300w,\n//images.ctfassets.net/7so8go2zrvbw/4VG903BbUZFwvoylUHif0a/387e00fc10772f7b88c5563d694190d3/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__47_.png?w=600&h=375&q=95&fm=webp 600w","sizes":"(min-width: 600px) 600px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/4VG903BbUZFwvoylUHif0a/387e00fc10772f7b88c5563d694190d3/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__47_.png?w=600&h=375&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/4VG903BbUZFwvoylUHif0a/387e00fc10772f7b88c5563d694190d3/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__47_.png?w=150&h=94&q=95&fm=png 150w,\n//images.ctfassets.net/7so8go2zrvbw/4VG903BbUZFwvoylUHif0a/387e00fc10772f7b88c5563d694190d3/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__47_.png?w=300&h=188&q=95&fm=png 300w,\n//images.ctfassets.net/7so8go2zrvbw/4VG903BbUZFwvoylUHif0a/387e00fc10772f7b88c5563d694190d3/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__47_.png?w=600&h=375&q=95&fm=png 600w","sizes":"(min-width: 600px) 600px, 100vw"}},"layout":"constrained","backgroundColor":"#f8f8f8","width":600,"height":375}},"textForPointer":"CHALLENGE","align":"center","whiteText":null,"customSpacing":null},{"__typename":"ContentfulTimelineTimelineCard","id":"064bc763-dbb6-51e7-bf19-44495ff71ab7","heading":"It Was Time To Use A Brand Tracking Solution","description":{"description":"AirHelp turned to Latana Brand Tracking because it would provide reliable data on brand perception and awareness. They were also drawn to Latana’s ability to scale the 20 markets required, while also fitting the required role of a “new and innovative” tool."},"media":{"__typename":"ContentfulAsset","id":"b5c8625f-978c-5644-9118-60f85585544e","description":"AirHelp - Latana dashboard","title":"AirHelp - Latana dashboard","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/1aQqYo2bXqI2F09ilFa0CL/21d43a4e7f9d3930114ef6581f73ba6c/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__48_.png","details":{"image":{"width":984,"height":615}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/1aQqYo2bXqI2F09ilFa0CL/21d43a4e7f9d3930114ef6581f73ba6c/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__48_.png?w=150&h=94&q=95&fm=webp 150w,\n//images.ctfassets.net/7so8go2zrvbw/1aQqYo2bXqI2F09ilFa0CL/21d43a4e7f9d3930114ef6581f73ba6c/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__48_.png?w=300&h=188&q=95&fm=webp 300w,\n//images.ctfassets.net/7so8go2zrvbw/1aQqYo2bXqI2F09ilFa0CL/21d43a4e7f9d3930114ef6581f73ba6c/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__48_.png?w=600&h=375&q=95&fm=webp 600w","sizes":"(min-width: 600px) 600px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/1aQqYo2bXqI2F09ilFa0CL/21d43a4e7f9d3930114ef6581f73ba6c/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__48_.png?w=600&h=375&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/1aQqYo2bXqI2F09ilFa0CL/21d43a4e7f9d3930114ef6581f73ba6c/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__48_.png?w=150&h=94&q=95&fm=png 150w,\n//images.ctfassets.net/7so8go2zrvbw/1aQqYo2bXqI2F09ilFa0CL/21d43a4e7f9d3930114ef6581f73ba6c/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__48_.png?w=300&h=188&q=95&fm=png 300w,\n//images.ctfassets.net/7so8go2zrvbw/1aQqYo2bXqI2F09ilFa0CL/21d43a4e7f9d3930114ef6581f73ba6c/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__48_.png?w=600&h=375&q=95&fm=png 600w","sizes":"(min-width: 600px) 600px, 100vw"}},"layout":"constrained","backgroundColor":"#f8f8f8","width":600,"height":375}},"textForPointer":"RESULT","align":null,"whiteText":null,"customSpacing":null},{"__typename":"ContentfulTimelineTimelineCard","id":"97349e9a-dbe3-58d3-ad26-a370e3fe1f68","heading":"Undertsanding Your Target Audience","description":{"description":"Latana helped AirHelp understand how they performed across their different target audiences and where they stood against the competition.   \nLatana also helped AirHelp find dozens of new audiences, many of which the company had not in sight before. This data would be important in overtaking the competition. Latana’s intuitive dashboard showed AirHelp they were not the only brand in their industry experiencing an increase in brand awareness. \nAirHelp can now confidently continue their current marketing campaigns, knowing they are positively impacting their target audiences. AirHelp is working to increase the scope of their marketing and growth by targeting high-performing audiences they hadn’t previously been aware of before."},"media":{"__typename":"ContentfulAsset","id":"64598305-3634-57b9-894c-3143acf4f3ad","description":"AirHelp - Laptop with airHelp's front page","title":"AirHelp - Laptop with airHelp's front page","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/27HtzoXWKR1T4TgD7dCcHq/677a08a11f123fd483db6f6be7a62838/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__49_.png","details":{"image":{"width":984,"height":615}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/27HtzoXWKR1T4TgD7dCcHq/677a08a11f123fd483db6f6be7a62838/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__49_.png?w=150&h=94&q=95&fm=webp 150w,\n//images.ctfassets.net/7so8go2zrvbw/27HtzoXWKR1T4TgD7dCcHq/677a08a11f123fd483db6f6be7a62838/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__49_.png?w=300&h=188&q=95&fm=webp 300w,\n//images.ctfassets.net/7so8go2zrvbw/27HtzoXWKR1T4TgD7dCcHq/677a08a11f123fd483db6f6be7a62838/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__49_.png?w=600&h=375&q=95&fm=webp 600w","sizes":"(min-width: 600px) 600px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/27HtzoXWKR1T4TgD7dCcHq/677a08a11f123fd483db6f6be7a62838/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__49_.png?w=600&h=375&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/27HtzoXWKR1T4TgD7dCcHq/677a08a11f123fd483db6f6be7a62838/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__49_.png?w=150&h=94&q=95&fm=png 150w,\n//images.ctfassets.net/7so8go2zrvbw/27HtzoXWKR1T4TgD7dCcHq/677a08a11f123fd483db6f6be7a62838/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__49_.png?w=300&h=188&q=95&fm=png 300w,\n//images.ctfassets.net/7so8go2zrvbw/27HtzoXWKR1T4TgD7dCcHq/677a08a11f123fd483db6f6be7a62838/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__49_.png?w=600&h=375&q=95&fm=png 600w","sizes":"(min-width: 600px) 600px, 100vw"}},"layout":"constrained","backgroundColor":"#f8f8f8","width":600,"height":375}},"textForPointer":"SOLUTION","align":"center","whiteText":null,"customSpacing":null}],"whiteText":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"container\\\"]\":{\"padding-top\":\"5px\"},\"[data-element=\\\"card-container\\\"]\":{\"margin-top\":\"60px\"},\"[data-element=\\\"gradient-wrapper\\\"]\":{\"margin-top\":\"-130px\"},\"[data-element=\\\"additional-top-content\\\"]\":{\"color\":\"#662ABC\",\"font-size\":\"12px\",\"font-weight\":\"bold\"}},\"desktopLarge\":{\"[data-element=\\\"card-container\\\"]\":{\"margin-top\":\"0px\"},\"[data-element=\\\"gradient-wrapper\\\"]\":{\"margin-top\":\"-160px\"},\"[data-element=\\\"additional-top-content\\\"]\":{\"color\":\"#662ABC\",\"font-size\":\"12px\",\"font-weight\":\"bold\"}},\"desktopMedium\":{\"[data-element=\\\"card-container\\\"]\":{\"margin-top\":\"-20px\"},\"[data-element=\\\"gradient-wrapper\\\"]\":{\"margin-top\":\"-160px\"},\"[data-element=\\\"additional-top-content\\\"]\":{\"color\":\"#662ABC\",\"font-size\":\"12px\",\"font-weight\":\"bold\"}}}"}}},{"__typename":"ContentfulLandingSections","id":"b3172b5c-0379-5c0d-89bd-47107900feb9","variant":"banner-center","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":null,"title":{"title":"“Because of Latana, we can now better understand the differences between our target audiences, as well as how we fare against our competitors. Innovative and easy to use, the platform has helped us confirm hypotheses. We will use this data to improve our brand campaigns.” "},"subTitle":null,"description":null,"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":"32/28","titleLevel":null,"theme":null,"anchor":"because-of-latana-we-can-now-better-understand-the-differences-between-our","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"title\\\"]\":{\"background\":\" -webkit-linear-gradient(#9450FF, #00C6BC)\",\" -webkit-background-clip\":\"text\",\" -webkit-text-fill-color\":\"transparent\"},\"[data-element=\\\"banner-text-container\\\"]\":{\"width\":\"100%\",\"padding\":\"0\"},\"[data-element=\\\"additional-text-container\\\"]\":{\"padding\":\"2rem\"}},\"desktop\":{\"[data-element=\\\"title\\\"]\":{\"background\":\" -webkit-linear-gradient(#9450FF, #00C6BC)\",\" -webkit-background-clip\":\"text\",\" -webkit-text-fill-color\":\"transparent\"},\"[data-element=\\\"banner-text-container\\\"]\":{\"width\":\"80%\"},\"[data-element=\\\"additional-text-container\\\"]\":{\"padding\":\"3rem\"}}}"}},"additionalText":{"additionalText":"__Felix Ecke,__ \n\nMarketing Manager, Germany at AirHelp","childMarkdownRemark":{"html":"<p><strong>Felix Ecke,</strong></p>\n<p>Marketing Manager, Germany at AirHelp</p>"}},"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulLandingSections","id":"60da4a35-00e4-5f37-a3dd-27956ff1779c","variant":"cards-right","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":{"__typename":"ContentfulColorScheme","id":"918b6bba-6fe9-569d-8942-c6e4c84d315d","gradientType":"to left","backgroundImage":null,"backgroundImagePosition":null,"backgroundImageSize":null,"colors":["#8F50FF","#340e70"]},"title":{"title":"Key Findings"},"subTitle":null,"description":{"description":"Latana showed AirHelp that brand awareness was highest in young people with a high level of education and income. The data also confirmed that brand awareness is especially high for frequent travelers. "},"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":[{"__typename":"ContentfulButton","id":"d31883f3-38a0-57f7-bf63-e28eb519be55","label":"Download PDF","variant":"hollow-border","newTab":null,"bypassTheme":null,"link":{"id":"ed3e285a-f79d-51ca-ac75-8d149b56bb8c","file":{"file":{"url":"//assets.ctfassets.net/7so8go2zrvbw/60RCWmphj2D9hAY4QS1ZJP/80ce64712e9800e16e3bf3f77ea995e6/Airhelp-Customer_Story_PDF.pdf"}}},"customBehavior":null}],"cardsTitle":null,"cardsDescription":null,"cards":[{"__typename":"ContentfulSectionCards","contentful_id":"4B7nOUV5bYF02NDppReCLi","id":"aa1a5d4d-8e22-5f9b-a981-5a91316b04fa","dateAndTime":null,"title":"Frequent Travelers","embedYoutubeId":null,"description":{"description":"have especially high brand awareness"},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"91a069cb-98ac-50bb-b4c6-8abae1d36684","description":"","title":"Icon Traveler","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/5Oq84W8fi12lDzRrsgHkAA/6138fd98f4b769826cad94691ba29b3a/Group__31_.png","details":{"image":{"width":200,"height":200}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/5Oq84W8fi12lDzRrsgHkAA/6138fd98f4b769826cad94691ba29b3a/Group__31_.png?w=200&h=200&q=95&fm=webp 200w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/5Oq84W8fi12lDzRrsgHkAA/6138fd98f4b769826cad94691ba29b3a/Group__31_.png?w=200&h=200&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/5Oq84W8fi12lDzRrsgHkAA/6138fd98f4b769826cad94691ba29b3a/Group__31_.png?w=200&h=200&q=95&fm=png 200w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#f8f8f8","width":1,"height":1}},"companyLogo":null,"cardColorScheme":null,"titleSize":"36/24","titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"71ovNArqbkRYEvqkXK89f2","id":"76d28477-a6fb-5060-8ee6-dabae94844c3","dateAndTime":null,"title":"High Education","embedYoutubeId":null,"description":{"description":"among young people led to highest brand awareness"},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"da1c8235-a59c-5c92-aa79-c26289b624ed","description":"","title":"Icon Education","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/3EmoAKOkvdyKGIUsOnZ7UJ/7a481933340b34cfa5fb5637254513fc/Group__32_.png","details":{"image":{"width":200,"height":200}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/3EmoAKOkvdyKGIUsOnZ7UJ/7a481933340b34cfa5fb5637254513fc/Group__32_.png?w=200&h=200&q=95&fm=webp 200w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/3EmoAKOkvdyKGIUsOnZ7UJ/7a481933340b34cfa5fb5637254513fc/Group__32_.png?w=200&h=200&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/3EmoAKOkvdyKGIUsOnZ7UJ/7a481933340b34cfa5fb5637254513fc/Group__32_.png?w=200&h=200&q=95&fm=png 200w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#f8f8f8","width":1,"height":1}},"companyLogo":null,"cardColorScheme":null,"titleSize":"36/24","titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"7k26G7xbOthzr07PJrEEPY","id":"98c2e344-91f9-5db7-97fd-7cbfd6d2c173","dateAndTime":null,"title":"Brand Awareness","embedYoutubeId":null,"description":{"description":"is increasing for Airhelp’s competitors "},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"1ef0cec9-c0b2-5b82-8a07-69f88803407f","description":"","title":"Icon Impact","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/Vf86kxDcbPAakFx5c20Nb/c727b7d7cb90831beb351bdfa3a989c2/Group__26_.png","details":{"image":{"width":200,"height":200}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/Vf86kxDcbPAakFx5c20Nb/c727b7d7cb90831beb351bdfa3a989c2/Group__26_.png?w=200&h=200&q=95&fm=webp 200w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/Vf86kxDcbPAakFx5c20Nb/c727b7d7cb90831beb351bdfa3a989c2/Group__26_.png?w=200&h=200&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/Vf86kxDcbPAakFx5c20Nb/c727b7d7cb90831beb351bdfa3a989c2/Group__26_.png?w=200&h=200&q=95&fm=png 200w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#f8f8f8","width":1,"height":1}},"companyLogo":null,"cardColorScheme":null,"titleSize":"36/24","titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null}],"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":"48/30","titleLevel":null,"theme":"white-text","anchor":"airhelp-key-findings","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"card-container\\\"]\":{\"padding-bottom\":\"4rem\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulReferencesSection","id":"d3494074-0089-59e2-ac7b-d506d9c1fa7c","brandImages":null,"brandImagesScrolling":null,"embedYoutubeId":null,"anchor":null,"featuredTitle":{"featuredTitle":"More Customer Stories"},"featuredButtonText":null,"featuredStyle":null,"featuredSubtitle":null,"hideFiltersWrapper":null,"hideNewsletterForm":null,"featuredColorScheme":null,"title":{"title":"More Customer Stories"},"titleAlign":null,"description":null,"referencesStyle":null,"customSpacing":null,"searchInput":null,"featuredReference":null,"references":[{"__typename":"ContentfulPage","id":"cb25069f-dba6-5956-ac09-efee5e01ebcc","category":"case study","filterCategories":null,"categoryImage":null,"longTitle":{"title":"Blinkist"},"description":{"description":"Blinkist improved the performance of their TV campaigns and brand awareness"},"slug":"case-studies/blinkist","heroImage":{"__typename":"ContentfulAsset","id":"0045757e-694d-5fab-b270-a4b3730b7a7b","description":"","title":"Round framed illustration of a man and a woman next to magnifying glass","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/6Rty0RaGkbTtBc3dme5ka6/b89adee7769bf9caf36045939bf95a7a/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__31_.png","details":{"image":{"width":768,"height":480}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/6Rty0RaGkbTtBc3dme5ka6/b89adee7769bf9caf36045939bf95a7a/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__31_.png?w=750&h=469&q=95&fm=webp 750w,\n//images.ctfassets.net/7so8go2zrvbw/6Rty0RaGkbTtBc3dme5ka6/b89adee7769bf9caf36045939bf95a7a/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__31_.png?w=768&h=480&q=95&fm=webp 768w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/6Rty0RaGkbTtBc3dme5ka6/b89adee7769bf9caf36045939bf95a7a/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__31_.png?w=768&h=480&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/6Rty0RaGkbTtBc3dme5ka6/b89adee7769bf9caf36045939bf95a7a/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__31_.png?w=750&h=469&q=95&fm=png 750w,\n//images.ctfassets.net/7so8go2zrvbw/6Rty0RaGkbTtBc3dme5ka6/b89adee7769bf9caf36045939bf95a7a/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__31_.png?w=768&h=480&q=95&fm=png 768w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#3878c8","width":1,"height":0.625}},"referenceImage":null,"secondaryImage":null,"popular":null,"createdAt":"2020-09-23T12:22:35.118Z","updatedAt":"2022-04-11T13:44:46.562Z","referenceTitle":null},{"__typename":"ContentfulPage","id":"0cc0363a-fdff-50e1-a351-65096e9ea376","category":"case study","filterCategories":null,"categoryImage":{"__typename":"ContentfulAsset","id":"dbeef513-1d4a-532c-a66b-3f0c4fec1d72","description":"Holvi - logo black","title":"Holvi - logo black","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/4TlZNGzU4iwoqNFOC7PEuH/6e2d1a44b1115f853808b011dbb0cafc/Holvi.svg","details":{"image":{"width":107,"height":24}}},"gatsbyImageData":null},"longTitle":{"title":"Holvi"},"description":{"description":"Holvi successfully measured brand performance and accelerated growth"},"slug":"case-studies/holvi","heroImage":{"__typename":"ContentfulAsset","id":"e93b66f1-e90e-5f9c-84da-8c5ca5e4b68a","description":"","title":"Round framed illustration of a main with a smartphone","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/5EQAKVusvibhn76BtWYTAT/a107c75c2a3ce5458d7c2aaeb1c9a43d/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__33_.png","details":{"image":{"width":768,"height":480}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/5EQAKVusvibhn76BtWYTAT/a107c75c2a3ce5458d7c2aaeb1c9a43d/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__33_.png?w=750&h=469&q=95&fm=webp 750w,\n//images.ctfassets.net/7so8go2zrvbw/5EQAKVusvibhn76BtWYTAT/a107c75c2a3ce5458d7c2aaeb1c9a43d/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__33_.png?w=768&h=480&q=95&fm=webp 768w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/5EQAKVusvibhn76BtWYTAT/a107c75c2a3ce5458d7c2aaeb1c9a43d/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__33_.png?w=768&h=480&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/5EQAKVusvibhn76BtWYTAT/a107c75c2a3ce5458d7c2aaeb1c9a43d/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__33_.png?w=750&h=469&q=95&fm=png 750w,\n//images.ctfassets.net/7so8go2zrvbw/5EQAKVusvibhn76BtWYTAT/a107c75c2a3ce5458d7c2aaeb1c9a43d/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__33_.png?w=768&h=480&q=95&fm=png 768w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#5898a8","width":1,"height":0.625}},"referenceImage":null,"secondaryImage":null,"popular":null,"createdAt":"2020-09-24T13:13:02.522Z","updatedAt":"2022-08-09T21:42:51.493Z","referenceTitle":null},{"__typename":"ContentfulPage","id":"da18e8ec-1f5d-53a8-a452-e5b10ed464d9","category":"case study","filterCategories":null,"categoryImage":null,"longTitle":{"title":"reBuy"},"description":{"description":"How reBuy defined their market position and gained fresh insights to fuel their rebrand. Plus, how they now fully understand their target audiences’ associations with their brand."},"slug":"case-studies/rebuy","heroImage":{"__typename":"ContentfulAsset","id":"deb6e941-7cdb-5058-aeb3-43438a1b4aa1","description":"","title":"Round framed picture of a man with sunglasses and smartphone on pink background","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/2qSJzf7zsWfVliwATV45X4/8438bd5f8b9a41f94682a71adf3340d4/bgabout__1_.png","details":{"image":{"width":769,"height":481}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/2qSJzf7zsWfVliwATV45X4/8438bd5f8b9a41f94682a71adf3340d4/bgabout__1_.png?w=750&h=469&q=95&fm=webp 750w,\n//images.ctfassets.net/7so8go2zrvbw/2qSJzf7zsWfVliwATV45X4/8438bd5f8b9a41f94682a71adf3340d4/bgabout__1_.png?w=769&h=481&q=95&fm=webp 769w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/2qSJzf7zsWfVliwATV45X4/8438bd5f8b9a41f94682a71adf3340d4/bgabout__1_.png?w=769&h=481&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/2qSJzf7zsWfVliwATV45X4/8438bd5f8b9a41f94682a71adf3340d4/bgabout__1_.png?w=750&h=469&q=95&fm=png 750w,\n//images.ctfassets.net/7so8go2zrvbw/2qSJzf7zsWfVliwATV45X4/8438bd5f8b9a41f94682a71adf3340d4/bgabout__1_.png?w=769&h=481&q=95&fm=png 769w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#a86898","width":1,"height":0.6254876462938882}},"referenceImage":null,"secondaryImage":null,"popular":null,"createdAt":"2020-10-23T13:03:53.357Z","updatedAt":"2022-04-11T14:30:40.617Z","referenceTitle":null}]}],"secondaryImage":null}},"pageContext":{"slug":"case-studies/airhelp"}},
    "staticQueryHashes": ["1309664487","207871099","2248897157","2816198605","3308694364","3649515864"]}