![\"Latana](\"//images.ctfassets.net/7so8go2zrvbw/4GaH7tWh2EOtEiN6wWDxKP/f1bc02e7115e5da95c78cb5e1dc95db2/Group_4783__1_.svg\")
Fill in the form below to learn more about the brand performance of this leading lifestyle brand aimed at mothers. PLUS bonus information on the cosmetics industry as a whole!
"}},"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulForm","id":"79e2d6a9-4b26-5a0e-b901-7951fbd47a82","hubspotFormId":"46a820b6-213f-402a-90ed-375e11fa1fcb","formId":"honest-brand-bite-form","privacyConsent":true,"submitText":"Get My Insights","purpleBorder":null,"buttonVariant":null,"bannerTitle":null,"bannerSubtitle":null,"bannerGradient":null,"contentfulfields":[{"__typename":"ContentfulFormField","id":"14af7770-387c-5858-a0f3-6c9fbe957665","label":"First Name","fieldName":"firstname","fullWidth":true,"required":true,"type":"text","options":null},{"__typename":"ContentfulFormField","id":"57f08382-9735-5d0a-b2cc-3c044ab7d1a7","label":"Last Name","fieldName":"lastname","fullWidth":true,"required":true,"type":"text","options":null},{"__typename":"ContentfulFormField","id":"5057432a-2fff-5672-b648-6bc783026a50","label":"Phone Number","fieldName":"phone","fullWidth":true,"required":null,"type":"text","options":null},{"__typename":"ContentfulFormField","id":"4d1424c6-26be-5f7a-abf9-ce24fd0af753","label":"Work Email","fieldName":"email","fullWidth":true,"required":true,"type":"email","options":["Please enter a valid email address"]}]}]},"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"cover\\\"]\":{\"padding-top\":\"70px\"}},\"desktop\":{\"[data-element=\\\"cover\\\"]\":{\"padding-top\":\"125px\"},\"[data-element=\\\"form-container\\\"]\":{\"margin-bottom\":\"-30px\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulLandingSections","id":"fe3435f6-c189-54e9-9f4c-a45d20166678","variant":"cards-right","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":null,"title":{"title":"Find Out Which Demographics Connect Most With The Honest Company"},"subTitle":null,"description":{"description":"The Honest Company started in 2011 with a range of just 17 items and now boasts a vast array of products ranging from baby-wipes and diapers to cleaning kits and clothing. A publicly traded company since 2021, its growth in just 10 years has been rocky but precipitous.\n\nBut how well does the brand actually connect with its target audience of mothers, and does its appeal reach other demographics that could also find a use for its products? Find out by downloading our Honest Company Brand Bite!"},"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":"What's inside?","cardsDescription":null,"cards":[{"__typename":"ContentfulSectionCards","contentful_id":"7j7Mcsiv764kvs8bqpUw7D","id":"2f553383-7167-572e-b2d2-42da9353762e","dateAndTime":null,"title":"Sample Size","embedYoutubeId":null,"description":{"description":"1000 respondents via mobile surveys."},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"4fdfa1de-ee06-5528-8408-80718cadc429","description":"","title":"Icon Sample Size","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/3tesszRQjT5masN1Pnpheo/d9fb296c6b54af1cca0c71b4a433edad/Icon__Sample_Size.svg","details":{"image":{"width":50,"height":50}}},"gatsbyImageData":null},"companyLogo":null,"cardColorScheme":null,"titleSize":"20/16","titleLevel":null,"imageSize":"small","imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"1nucAJExCrqRd5hv7uxQ24","id":"2801716b-efb4-50ba-86e4-daa047317314","dateAndTime":null,"title":"Audience Segmentation","embedYoutubeId":null,"description":{"description":"Respondents segmented by age, gender, and education level."},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"1b57f817-a3a7-5960-b0ba-7998c31bc9e7","description":"","title":"Icon Audience-Segmentation","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/35w3DUzGG0PvRfkBgvXmMB/2b79678d61056d213f401997d2e0f466/Icon_Audience-Segmentation.svg","details":{"image":{"width":49,"height":49}}},"gatsbyImageData":null},"companyLogo":null,"cardColorScheme":null,"titleSize":"20/16","titleLevel":null,"imageSize":"small","imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"2Gg23TYB9Pm5B8d7uChXkR","id":"292f3cf1-163e-58c9-92d9-c1ecf263c343","dateAndTime":null,"title":"Geo Focus","embedYoutubeId":null,"description":{"description":"Focus on the US, with respondents selected randomly from around the country."},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"14d301ed-2467-5851-b375-c506c7747210","description":"","title":"Icon Geo Coverage","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/1Nxc33YOado9k9J51u9Pjo/40da4e60d3587cead270cb837f418f36/Icon__Geo_Coverage.svg","details":{"image":{"width":49,"height":49}}},"gatsbyImageData":null},"companyLogo":null,"cardColorScheme":null,"titleSize":"20/16","titleLevel":null,"imageSize":"small","imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"40rQubbQttOTNpDnXZwxG2","id":"cba8dda7-3326-56e6-99d7-e4cfdc21bea7","dateAndTime":null,"title":"Results Sneak Peek","embedYoutubeId":null,"description":{"description":"Only 16% of men have an awareness of The Honest Company"},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"7a7e275b-a960-5451-8dd2-eeee09a3d972","description":"","title":"Icon Key Insight","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/6matyGEswkZK6Y4jNTJWyf/c7602de4f5ddb6758fa784cce28b4fb2/Icon_Key_Insight.svg","details":{"image":{"width":50,"height":50}}},"gatsbyImageData":null},"companyLogo":null,"cardColorScheme":null,"titleSize":"20/16","titleLevel":null,"imageSize":"small","imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null}],"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":"36/24","titleLevel":"h1","theme":null,"anchor":"find-out-which-demographics-connect-most-with-the-honest-company","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"cards-container\\\"]\":{\"margin-bottom\":\"30px\"}},\"desktop\":{\"[data-element=\\\"cover\\\"]\":{\"padding-top\":\"34px\"},\"[data-element=\\\"card-container\\\"]\":{\"margin-left\":\"0px\"},\"[data-element=\\\"cards-container\\\"]\":{\"margin\":\"0 0 0 60px\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulBrandImagesWithReviews","id":"1f0113f6-3ca7-5f92-b72b-76c5bf8e50b4","heading":"You're in Good Company","subHeading":null,"whiteTheme":false,"compact":true,"hideScrollingImages":null,"images":[{"__typename":"ContentfulAsset","id":"60e2b1e6-e8c8-5239-9f93-b63d5cfea30b","description":"Headspace Logo","title":"Headspace logo - for dark theme","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/5VfLmvmqzEvYKLtiwuT1WP/04627d5a281736b5bde310fe7c034cb6/Headspace.svg","details":{"image":{"width":223,"height":47}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"c7e23773-aa99-5a33-a92d-cd39c6d9f010","description":"BitPanda Logo - White","title":"BitPanda Logo - White","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/2SBjBVHMugk7XqFkDZlHzp/7e73023d8423afaa47ffe68d643da8b5/Group_4031.svg","details":{"image":{"width":118,"height":30}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"0d3520df-8a81-54ea-99b2-b4a21ee6741b","description":"Duolingo Logo","title":"Duolingo logo - for dark theme","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/53f1siDPa9pj45TXqZfRUs/bf9cd1e2d819eff4125fb3121d5150a1/Duolingo.svg","details":{"image":{"width":169,"height":40}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"c8c218f5-a752-59a8-ae8d-be2801ff5e24","description":"Blinkist Logo","title":"Blinkist logo - for dark theme","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/3g3oMBoV1N0w8K7rnVfKZG/ab3813f746e67b55caf065d17d85412c/Blinkist.svg","details":{"image":{"width":170,"height":33}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"7e3a860d-bce6-5633-abf7-6c4a0b8d124d","description":"","title":"Wise logo - for dark theme","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/Ds7KP1TyN6mRWgH3Hdraz/aaeb04719ff1a8044369b7cf551add0e/LOGO_WISE.svg","details":{"image":{"width":130,"height":30}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"04f9ef9c-758c-530b-8b91-75a79c439154","description":"","title":"Emma log - for dark theme","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/Wyrz8YXyFDdNwnqsFXZf4/5b1e6796d89a49b1d84c02fe635f8453/emma_darkbg.svg","details":{"image":{"width":115,"height":30}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"249c0211-d87a-5a2a-aca6-b610e16535e9","description":"","title":"Epic games Logo for dark theme","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/3G6X2poO3wU6K90GVe2txI/eda7bb05c69ed8b30e8dd772d4b10455/epic_games_darkbg.svg","details":{"image":{"width":42,"height":49}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"3904befe-d156-5efd-85b8-471957e3691e","description":"Thomas Henry Logo White","title":"Thomas Henry Logo White","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/1D8feE6LFpwfcKWhdJ3js6/6d50f19394b9b3545900f47ed9a32b59/Group_42_Copy.svg","details":{"image":{"width":110,"height":30}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"91e3281f-6520-5dcf-875d-32ffa01a8fb7","description":"","title":"Tier_logo_color","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/2O89DfDx10rTqg047cqdGG/7cac48e7ea14d6fe4f318b2b119ccdc9/tier_logo.svg","details":{"image":{"width":148,"height":29}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"6a9031ee-8108-5196-9ff7-c18b4e964fa7","description":"Udemy Logo - White","title":"Udemy Logo - White","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/2IbDx474Lh2JkM8DZlb0PR/b1164a1be2bfd6ad7a71825272a30b7f/Group_4030.svg","details":{"image":{"width":91,"height":34}}},"gatsbyImageData":null}],"customSpacing":null,"logosScrollingSpeed":500,"reviewScrollInterval":3000,"reviews":null}],"secondaryImage":null}},"pageContext":{"slug":"brand-insights/brand-bites-the-honest-company"}}, "staticQueryHashes": ["1309664487","207871099","2248897157","2816198605","3308694364","3649515864"]}