{ "componentChunkName": "component---src-templates-page-tsx", "path": "/brand-insights/brand-bites-netflix/", "result": {"data":{"contentfulPage":{"hideFooterDemo":true,"transparentHeader":null,"headerVariant":"transparent-white","footerVariant":null,"seo":{"__typename":"ContentfulSeo","title":"Brand Performance Insights: Netflix","description":"Netflix is losing subscribers after years of growth. With more competition than ever, how does it shape up against the competition? Find out in our Brand Bite.","noIndex":null,"ogImage":{"fluid":{"src":"//images.ctfassets.net/7so8go2zrvbw/6sySaICLV51Iis2StFBrsv/e5f53d97b9bd55862ddd3ea270cad07a/Brand_Bites_Netflix_Thumbnail_Website_Grid_1000x709px.png?w=1200&h=675&q=90&fm=jpg"},"file":{"url":"//images.ctfassets.net/7so8go2zrvbw/6sySaICLV51Iis2StFBrsv/e5f53d97b9bd55862ddd3ea270cad07a/Brand_Bites_Netflix_Thumbnail_Website_Grid_1000x709px.png"}}},"sections":[{"__typename":"ContentfulLandingSections","id":"7660c743-61b1-51af-b29e-a4e7953afc37","variant":"banner-center","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":{"__typename":"ContentfulColorScheme","id":"b8925049-a20b-5b9a-919c-80f995c739b8","gradientType":"270deg","backgroundImage":{"__typename":"ContentfulAsset","id":"95f67a13-98ba-5b23-bf94-9614ee6689bb","description":"Bubble brandBite netflix","title":"Bubble brandBite netflix","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/4T8626MmDJSC0Yn1lAIZZj/917a94084914ee5e821f1c869d14843e/Bubble_brandBite_netflix.svg","details":{"image":{"width":912,"height":912}}},"gatsbyImageData":null},"backgroundImagePosition":"calc(50% + 270px) 40px","backgroundImageSize":null,"colors":["#E50914","#A8000B"]},"title":null,"subTitle":null,"description":null,"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":null,"titleLevel":null,"theme":"white-text","anchor":"untitled-entry-2022-04-26-at-14-36-02","typerwriterContent":null,"grid":{"__typename":"ContentfulGrid","id":"d776f21b-3784-5adb-95be-c9d2a1c9a405","layout":"40 + 60","alignment":null,"spacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"card-title\\\"]\":{\"font-weight\":\"600\"}}}"}},"name":"Netfli Grid","items":[{"__typename":"ContentfulSectionCards","contentful_id":"2ji2w9MIqp9Ue4gulvAOxh","id":"b78e0999-7b28-5685-b901-2b450b76a87d","dateAndTime":null,"title":"BRAND BITES SERIES","embedYoutubeId":null,"description":null,"buttons":null,"image":null,"companyLogo":null,"cardColorScheme":null,"titleSize":"20/16","titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":{"childMarkdownRemark":{"html":"

\"Latana

\n

Fill in the form below to learn more about the performance of streaming's biggest brand. PLUS bonus information on the news and media sector as a whole!

"}},"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulForm","id":"37d39715-5f78-5506-be1d-01e94eab03a4","hubspotFormId":"77a58c0c-83d5-4c6b-bd19-f03f0e771f8a","formId":"netflix-brand-bite-form","privacyConsent":true,"submitText":"Get My Insights","purpleBorder":null,"buttonVariant":null,"bannerTitle":null,"bannerSubtitle":null,"bannerGradient":null,"contentfulfields":[{"__typename":"ContentfulFormField","id":"14af7770-387c-5858-a0f3-6c9fbe957665","label":"First Name","fieldName":"firstname","fullWidth":true,"required":true,"type":"text","options":null},{"__typename":"ContentfulFormField","id":"57f08382-9735-5d0a-b2cc-3c044ab7d1a7","label":"Last Name","fieldName":"lastname","fullWidth":true,"required":true,"type":"text","options":null},{"__typename":"ContentfulFormField","id":"5057432a-2fff-5672-b648-6bc783026a50","label":"Phone Number","fieldName":"phone","fullWidth":true,"required":null,"type":"text","options":null},{"__typename":"ContentfulFormField","id":"4d1424c6-26be-5f7a-abf9-ce24fd0af753","label":"Work Email","fieldName":"email","fullWidth":true,"required":true,"type":"email","options":["Please enter a valid email address"]}]}]},"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"cover\\\"]\":{\"padding-top\":\"70px\"}},\"desktop\":{\"[data-element=\\\"cover\\\"]\":{\"padding-top\":\"125px\"},\"[data-element=\\\"form-container\\\"]\":{\"margin-bottom\":\"-30px\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulLandingSections","id":"18a99d23-e7a8-53a8-8fd9-1cfe14df0fbb","variant":"cards-right","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":{"__typename":"ContentfulColorScheme","id":"2030d4c4-1d16-501b-a591-f6c6f6e9999e","gradientType":null,"backgroundImage":null,"backgroundImagePosition":null,"backgroundImageSize":null,"colors":["#000000"]},"title":{"title":"Are Consumers Falling Out of 
Love With Netflix?"},"subTitle":null,"description":{"description":"Netflix reinvented the way that we watch TV and films, and their original content represents the lion's share of 
the biggest hits from the last decade — from Stranger Things to Squid Game, Money Heist to Bridgerton, Tiger King to Making a Murderer. While it began as the outsider, competing against traditional TV and cable, the brand pursued — and achieved — precipitous growth.\n\nBut as traditional media giants such as Disney, HBO and Paramount play-catch up, the sector has become increasingly competitive. With a large share of the market already captured, it's no surprise that Netflix suddenly looks vulnerable — but how do consumers perceive the streaming giant, especially now they have more choice than ever?"},"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":"What's inside?","cardsDescription":null,"cards":[{"__typename":"ContentfulSectionCards","contentful_id":"2ryBM7TmmmZTYmgpNiVMvP","id":"1942b153-4cd9-5553-bf4f-1316e9ba4900","dateAndTime":null,"title":"Sample Size","embedYoutubeId":null,"description":{"description":"1000 respondents via mobile surveys."},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"fc5f5812-3f88-5b0e-9a4a-7b8a3659cfd6","description":"Icon sample size - white","title":"Icon sample size - white","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/4ruRsP92Z2TI2c8xaU4uEh/b5e44e6d67add4eba77474d266c9591c/Group_13.svg","details":{"image":{"width":50,"height":50}}},"gatsbyImageData":null},"companyLogo":null,"cardColorScheme":null,"titleSize":"20/16","titleLevel":null,"imageSize":"small","imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"1D5eTjwj1JWVQ8C8u08xe8","id":"b4064c5c-bc67-5f22-a481-dc854c21d1d3","dateAndTime":null,"title":"Audience Segmentation","embedYoutubeId":null,"description":{"description":"Respondents segmented by age, gender, and education level."},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"4ffd1484-58f6-510d-a8c8-9a2289d3f219","description":"Icon Audience-Segmentation - white","title":"Icon Audience-Segmentation - white","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/7aV3NVTr0MIiu8mUvuxyIp/91d34467af57fa26b3a8a1c58352a378/Icon_Audience-Segmentation.svg","details":{"image":{"width":49,"height":49}}},"gatsbyImageData":null},"companyLogo":null,"cardColorScheme":null,"titleSize":"20/16","titleLevel":null,"imageSize":"small","imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"6BHjm45wTEMHsOTzrUR3Uw","id":"3e9f7891-116e-57b4-91fb-29f3aa73108b","dateAndTime":null,"title":"Geo Focus","embedYoutubeId":null,"description":{"description":"Focus on the US, with respondents selected randomly from around the country."},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"e43efb4a-63a3-5a8d-a737-ad95d1e42989","description":"","title":"Icon Audience - white","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/7eqdtbMxdudaoK0qyazdTO/73b9f04150d197aea3205ea7b5a6826a/Icon_Audience-.svg","details":{"image":{"width":49,"height":49}}},"gatsbyImageData":null},"companyLogo":null,"cardColorScheme":null,"titleSize":"20/16","titleLevel":null,"imageSize":"small","imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"3HBDCNGaKPxKhQI7XM84Cs","id":"230545db-2e09-50fe-bb29-adeaa9c744e7","dateAndTime":null,"title":"Results Sneak Peek","embedYoutubeId":null,"description":{"description":"49.5% of Millennials have a preference for Netflix"},"buttons":null,"image":{"__typename":"ContentfulAsset","id":"b25da8a3-4e81-5dab-8f54-bbb051cb3fa0","description":"Icon Geo Focus - White","title":"Icon Geo Focus - White","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/6M5Vo5G7SnJRP6P7IIAjLX/62cea91d6a244d08dc256ea398cc08f4/Group_12.svg","details":{"image":{"width":50,"height":50}}},"gatsbyImageData":null},"companyLogo":null,"cardColorScheme":null,"titleSize":"20/16","titleLevel":null,"imageSize":"small","imageHeight":null,"alignment":"left","variant":"horizontal","category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null}],"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":"36/24","titleLevel":"h1","theme":"white-text","anchor":"are-consumers-falling-out-of-love-with-netflix","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"cards-container\\\"]\":{\"margin-bottom\":\"30px\"},\"[data-element=\\\"cards-container\\\"] h4\":{\"color\":\"white\"}},\"desktop\":{\"[data-element=\\\"cover\\\"]\":{\"padding-top\":\"34px\"},\"[data-element=\\\"card-container\\\"]\":{\"margin-left\":\"0px\"},\"[data-element=\\\"cards-container\\\"]\":{\"margin\":\"0 0 0 60px\"},\"[data-element=\\\"cards-container\\\"] h4\":{\"color\":\"white\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulBrandImagesWithReviews","id":"1f0113f6-3ca7-5f92-b72b-76c5bf8e50b4","heading":"You're in Good Company","subHeading":null,"whiteTheme":false,"compact":true,"hideScrollingImages":null,"images":[{"__typename":"ContentfulAsset","id":"60e2b1e6-e8c8-5239-9f93-b63d5cfea30b","description":"Headspace Logo","title":"Headspace logo - for dark theme","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/5VfLmvmqzEvYKLtiwuT1WP/04627d5a281736b5bde310fe7c034cb6/Headspace.svg","details":{"image":{"width":223,"height":47}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"c7e23773-aa99-5a33-a92d-cd39c6d9f010","description":"BitPanda Logo - White","title":"BitPanda Logo - White","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/2SBjBVHMugk7XqFkDZlHzp/7e73023d8423afaa47ffe68d643da8b5/Group_4031.svg","details":{"image":{"width":118,"height":30}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"0d3520df-8a81-54ea-99b2-b4a21ee6741b","description":"Duolingo Logo","title":"Duolingo logo - for dark theme","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/53f1siDPa9pj45TXqZfRUs/bf9cd1e2d819eff4125fb3121d5150a1/Duolingo.svg","details":{"image":{"width":169,"height":40}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"c8c218f5-a752-59a8-ae8d-be2801ff5e24","description":"Blinkist Logo","title":"Blinkist logo - for dark theme","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/3g3oMBoV1N0w8K7rnVfKZG/ab3813f746e67b55caf065d17d85412c/Blinkist.svg","details":{"image":{"width":170,"height":33}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"7e3a860d-bce6-5633-abf7-6c4a0b8d124d","description":"","title":"Wise logo - for dark theme","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/Ds7KP1TyN6mRWgH3Hdraz/aaeb04719ff1a8044369b7cf551add0e/LOGO_WISE.svg","details":{"image":{"width":130,"height":30}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"04f9ef9c-758c-530b-8b91-75a79c439154","description":"","title":"Emma log - for dark theme","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/Wyrz8YXyFDdNwnqsFXZf4/5b1e6796d89a49b1d84c02fe635f8453/emma_darkbg.svg","details":{"image":{"width":115,"height":30}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"249c0211-d87a-5a2a-aca6-b610e16535e9","description":"","title":"Epic games Logo for dark theme","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/3G6X2poO3wU6K90GVe2txI/eda7bb05c69ed8b30e8dd772d4b10455/epic_games_darkbg.svg","details":{"image":{"width":42,"height":49}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"3904befe-d156-5efd-85b8-471957e3691e","description":"Thomas Henry Logo White","title":"Thomas Henry Logo White","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/1D8feE6LFpwfcKWhdJ3js6/6d50f19394b9b3545900f47ed9a32b59/Group_42_Copy.svg","details":{"image":{"width":110,"height":30}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"91e3281f-6520-5dcf-875d-32ffa01a8fb7","description":"","title":"Tier_logo_color","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/2O89DfDx10rTqg047cqdGG/7cac48e7ea14d6fe4f318b2b119ccdc9/tier_logo.svg","details":{"image":{"width":148,"height":29}}},"gatsbyImageData":null},{"__typename":"ContentfulAsset","id":"6a9031ee-8108-5196-9ff7-c18b4e964fa7","description":"Udemy Logo - White","title":"Udemy Logo - White","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/2IbDx474Lh2JkM8DZlb0PR/b1164a1be2bfd6ad7a71825272a30b7f/Group_4030.svg","details":{"image":{"width":91,"height":34}}},"gatsbyImageData":null}],"customSpacing":null,"logosScrollingSpeed":500,"reviewScrollInterval":3000,"reviews":null}],"secondaryImage":null}},"pageContext":{"slug":"brand-insights/brand-bites-netflix"}}, "staticQueryHashes": ["1309664487","207871099","2248897157","2816198605","3308694364","3649515864"]}