{
    "componentChunkName": "component---src-templates-page-tsx",
    "path": "/brand-awareness/",
    "result": {"data":{"contentfulPage":{"hideFooterDemo":true,"transparentHeader":null,"headerVariant":null,"footerVariant":null,"seo":{"__typename":"ContentfulSeo","title":"Brand Awareness Tracking","description":"With Latana Brand Tracking, you can reliably measure your brand awareness marketing campaigns and use the insights to increase brand performance over time.","noIndex":null,"ogImage":{"fluid":{"src":"//images.ctfassets.net/7so8go2zrvbw/5obRgdcjJowSAFM5dLLxrN/b7cebb5ecca1ca5a879ba446cd53da24/Blog_SEO-Thumbnail_1000X709.png?w=1200&h=675&q=90&fm=jpg"},"file":{"url":"//images.ctfassets.net/7so8go2zrvbw/5obRgdcjJowSAFM5dLLxrN/b7cebb5ecca1ca5a879ba446cd53da24/Blog_SEO-Thumbnail_1000X709.png"}}},"sections":[{"__typename":"ContentfulLandingSections","id":"69d8faa1-15d7-56d8-8a77-4f10e4013f2e","variant":"image-right-new","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":null,"title":{"title":"Brand awareness:\nunderstand how\nconsumers think and feel\nabout your brand"},"subTitle":null,"description":{"description":"Reliably measure your marketing campaigns and use the insights to increase brand awareness over time."},"mobileMedia":null,"media":{"__typename":"ContentfulAsset","id":"1b58974e-ccf1-5c72-bff9-d914ac43e42b","description":"","title":"Brand Growth Performance","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/3hCaYZiqczNdHzNqOmChPB/15a9cc5a77651db5989d92fbe6edf041/Brand_Growth_Performance.svg","details":{"image":{"width":778,"height":467}}},"gatsbyImageData":null},"mediaToFitSection":null,"embedYoutubeId":null,"buttons":[{"__typename":"ContentfulButton","id":"f68f4f2f-e171-55f6-806e-a0ebd55b8eb4","label":"Explore Industries","variant":"primary-light","newTab":null,"bypassTheme":null,"link":{"__typename":"ContentfulPage","id":"87d5bca5-a239-5a94-8afd-2d84c850e4c7","slug":"industry-lists"},"customBehavior":null}],"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":"content-first","mediaAlign":"right","mediaSize":"full","newsletterFormPurple":null,"titleSize":"40/30","titleLevel":"h1","theme":"deafult","anchor":"brand-awareness-understand-how-consumers-think-and-feel-about-your-brand","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"container\\\"]\":{\"padding-top\":\"20px\"}},\"desktop\":{\"[data-element=\\\"cover\\\"]\":{\"padding-bottom\":\"20px\"},\"[data-element=\\\"wrapper\\\"]\":{\"width\":\"45%\",\"margin-top\":\"-200px\",\"padding-left\":\"12px\"},\"[data-element=\\\"container\\\"]\":{\"padding-bottom\":\"0\"},\"[data-element=\\\"banner-media\\\"]\":{\"transform\":\"scale(1.08)\"},\"[data-element=\\\"gradient-wrapper\\\"]\":{\"padding-top\":\"50px\",\"padding-bottom\":\"100px\"},\"[data-element=\\\"banner-media-container\\\"]\":{\"margin-right\":\"1.3rem\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulLandingSections","id":"ef3d4fce-b660-5679-9b45-fc8a8c582e56","variant":"align-left","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":null,"title":{"title":"What is brand awareness, \n and why is it important?"},"subTitle":null,"description":null,"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":"40/30","titleLevel":"h2","theme":null,"anchor":"what-is-brand-awareness-and-why-is-it-important","typerwriterContent":null,"grid":{"__typename":"ContentfulGrid","id":"77e66d31-e3f3-5c03-9a08-a587767c4ee4","layout":"1/2 + 1/2","alignment":"left","spacing":null,"name":"What is brand awareness,  and why is it important?","items":[{"__typename":"ContentfulSectionCards","contentful_id":"7aRjSGFEkRINlIRTTXyXXc","id":"c02436d6-eb6a-5a97-8148-a90b7f12d3fd","dateAndTime":null,"title":null,"embedYoutubeId":null,"description":{"description":"Brand awareness is the extent to which your target audience is aware of or can recognize your brand. Measuring brand awareness means discovering if your target audience indicates knowledge of your brand by asking them to choose the brands they know from a list of brands in the same industry. The list usually includes the brand name and logo."},"buttons":null,"image":null,"companyLogo":null,"cardColorScheme":null,"titleSize":null,"titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"7KzIrm7PH1XkU3oUWNNzGs","id":"8125e1f0-a7da-5bef-ba19-bf08e49d60f7","dateAndTime":null,"title":null,"embedYoutubeId":null,"description":{"description":"If you want to become a big brand, you cannot get around creating brand awareness - success doesn’t come without it. If you achieve a high level of brand awareness, it will accelerate growth, decrease CAC, and improve retention further along the line. Most importantly, an investment in brand awareness is an investment in the long-term growth of their business."},"buttons":null,"image":null,"companyLogo":null,"cardColorScheme":null,"titleSize":null,"titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null}]},"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"banner-text-container\\\"]\":{\"padding\":\"0\",\"text-align\":\"left\"}},\"desktop\":{\"[data-element=\\\"cover\\\"]\":{\"padding-top\":\"50px\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulLandingSections","id":"61c9a64a-4f7e-5d00-a568-54337093e8bf","variant":"banner-center","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":null,"title":{"title":"Tracking brand awareness can benefit your brand\ngrowth in the following ways:"},"subTitle":null,"description":null,"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":[{"__typename":"ContentfulSectionCards","contentful_id":"342WAUyXEsNpRl1ExJwAqB","id":"d88d4fa9-a4e2-5783-a667-fbe0a82506e3","dateAndTime":null,"title":"1","embedYoutubeId":null,"description":{"description":"It improves brand equity"},"buttons":null,"image":null,"companyLogo":null,"cardColorScheme":null,"titleSize":null,"titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"5aUZ8OcaoFwdl2g57vGew2","id":"67ddc8d3-a84f-5706-81ce-d527d30c0d58","dateAndTime":null,"title":"2","embedYoutubeId":null,"description":{"description":"It increases market share"},"buttons":null,"image":null,"companyLogo":null,"cardColorScheme":null,"titleSize":null,"titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"7CUuyFulkSyNBrk4ZhpwrT","id":"b18f83f2-eb19-5fc7-80bd-6b77a8959c25","dateAndTime":null,"title":"3","embedYoutubeId":null,"description":{"description":"It builds authentic brand loyalty"},"buttons":null,"image":null,"companyLogo":null,"cardColorScheme":null,"titleSize":null,"titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"2r2NilzBmVho2VbCQGvAnW","id":"c8a47c2a-c68b-52aa-befa-d79f7c9dd7ed","dateAndTime":null,"title":"4","embedYoutubeId":null,"description":{"description":"It shows marketing progression"},"buttons":null,"image":null,"companyLogo":null,"cardColorScheme":null,"titleSize":null,"titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null}],"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":"40/30","titleLevel":"h2","theme":null,"anchor":"tracking-brand-awareness-can-benefit-your-brand-growth-in-the-following-ways","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"card-title\\\"]\":{\"color\":\"#662ABC\",\"font-size\":\"8rem\",\"font-family\":\"'IvyMode',serif\",\"font-weight\":\"800\"},\"[data-element=\\\"banner-text-container\\\"]\":{\"padding\":\"30px 0 0\",\"text-align\":\"left\"}},\"desktop\":{\"[data-element=\\\"card-container\\\"]\":{\"margin\":\"30px 30px 0 0\"},\"[data-element=\\\"banner-text-container\\\"]\":{\"width\":\"100%\",\"text-align\":\"left\",\"padding-left\":\"0\",\"padding-right\":\"15rem\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulLandingSections","id":"a6ef42b6-b8a6-5fb4-90d2-ff15f4cf3584","variant":"banner-center","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":{"__typename":"ContentfulColorScheme","id":"52d09c89-43d9-5928-9a29-23b98c6850a5","gradientType":"to left","backgroundImage":null,"backgroundImagePosition":null,"backgroundImageSize":null,"colors":["#15062D"]},"title":null,"subTitle":null,"description":null,"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":null,"titleLevel":null,"theme":"white-text","anchor":"untitled-entry-2022-12-21-at-15-31-38","typerwriterContent":null,"grid":{"__typename":"ContentfulGrid","id":"f2134f0a-e7f2-559d-aaf8-5dcb2216c25f","layout":"1/2 + 1/2","alignment":null,"spacing":null,"name":"How to Measure  Brand Awareness","items":[{"__typename":"ContentfulSectionCards","contentful_id":"2vilmd3k2n1df7y95ybs40","id":"2ffed265-8506-5f8e-a24f-14484aedb995","dateAndTime":null,"title":"How To Measure <span style=\"color: #9450FF;\"><br>Brand Awareness</span>","embedYoutubeId":null,"description":null,"buttons":null,"image":null,"companyLogo":null,"cardColorScheme":null,"titleSize":"48/30","titleLevel":"h3","imageSize":null,"imageHeight":null,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":null,"list":null},{"__typename":"ContentfulSectionCards","contentful_id":"W7gkQ8LVnUunqz2ckuuHa","id":"96d41eef-6ff5-53b6-9862-de7bcf374e22","dateAndTime":null,"title":null,"embedYoutubeId":null,"description":{"description":"One of the biggest issues in brand marketing today is that everybody is guessing. Consumer companies invest more than one trillion dollars a year in marketing and advertising but they often still base the bulk of their campaigns on gut feeling rather than hard fact.\n\nThey don’t want to guess anymore. They want to know exactly how their brand is performing in important areas. If you are really serious about measuring brand awareness, investing in brand-tracking software will bring even better results.\n\nA brand analytics platform provides an analytics tool stack similar to what Google Analytics provides for digital marketers. Such a platform is equipped with an intuitive dashboard where brand awareness can be measured in terms of how target audiences react to your brand, the impact your brand campaigns are having, and how your competitors are performing."},"buttons":null,"image":null,"companyLogo":null,"cardColorScheme":null,"titleSize":null,"titleLevel":null,"imageSize":null,"imageHeight":null,"alignment":"left","variant":null,"category":null,"alternativeContent":null,"content":null,"contentHasCustomImages":null,"shadow":null,"url":null,"link":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"description\\\"]\":{\"opacity\":\"0.7\"}}}"}},"list":null}]},"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"desktop\":{\"[data-element=\\\"cover\\\"]\":{\"padding-top\":\"70px\",\"padding-bottom\":\"70px\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulLandingSections","id":"4cf64d30-bac8-5933-8e99-c42cbfe7f65e","variant":"banner-center","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":null,"title":{"title":"How Latana's brand awareness KPI  can help your brand"},"subTitle":null,"description":{"description":"Our product provides brands with access to widespread awareness benchmarking data  of up to 20 brands in various categories. Data sets included are:"},"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":null,"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":"48/30","titleLevel":"h3","theme":null,"anchor":"how-latanas-brand-awareness-kpi-can-help-your-brand","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"container\\\"]\":{\"padding\":\"0 30px\"},\"[data-element=\\\"banner-text-container\\\"]\":{\"text-align\":\"left\",\"padding-top\":\"60px\"}},\"desktop\":{\"[data-element=\\\"banner-text-container\\\"]\":{\"width\":\"85%\",\"text-align\":\"center\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulAlternatingCards","anchor":"how-latanas-brand-awareness-kpi-can-help-your-brand","heading":null,"headingAlign":null,"entryAnimation":"none","subheader":null,"id":"2025480d-5797-5de2-96ab-474c2b0db953","titleSize":"48/30","inverse":true,"cards":[{"__typename":"ContentfulAlternatingCardsCard","id":"97dd5d7f-69b5-54b9-ab44-d4a4a3133c85","heading":"Discover the most well-known brand in your industry","headingLong":null,"titleSize":"40/30","description":{"description":"We enable you to track brand awareness levels for your and all your competitor brands across age, gender, income level, education level, and location."},"media":{"__typename":"ContentfulAsset","id":"6ad6aa0b-d5ef-59b2-aaed-b668fd7cb39b","description":"","title":"Competitor Analysis Hero","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/3GXvFDAl1Qyl2GiQPwNNh6/d4b33a3c46996cb9629c6476557dab94/Competitor_Analysis_Hero.svg","details":{"image":{"width":622,"height":371}}},"gatsbyImageData":null},"buttons":[{"__typename":"ContentfulButton","id":"f1c2ac67-148d-5c1e-961d-3ec63e14ec01","label":"Start Competitor Analysis","variant":"hollow-light-purple","newTab":null,"bypassTheme":null,"link":{"__typename":"ContentfulPage","id":"4cf428b5-0233-528c-b81e-545ed1530574","slug":"competitor-analysis"},"customBehavior":null}],"category":null,"bulletPoints":null,"topContentImage":null,"topContentText":null,"bottomContent":null,"align":null,"whiteText":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"customSpacing":{"internal":{"content":"{\"desktop\":{\"[data-element=\\\"alternating-cards-text\\\"]\":{\"max-width\":\"600px\"}}}"}}},{"__typename":"ContentfulAlternatingCardsCard","id":"6259b9ef-f070-568c-b8da-fd3da5fae8bd","heading":"Segment your target audience and measure impact on subgroups","headingLong":null,"titleSize":"40/30","description":{"description":"No longer waste money on underperforming marketing campaigns. Discover which audience segmentations are performing best and steer your brand strategy toward developing them."},"media":{"__typename":"ContentfulAsset","id":"8ad3ef65-915e-5eb3-96aa-275c6567e2fe","description":"","title":"Audience Segmentation Dashboard","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/6Q3ABJ3hjdkfsSyAXwkCOY/e95cbcab009b3a0c7733eeedfe0e16bf/Group_5051.svg","details":{"image":{"width":626,"height":415}}},"gatsbyImageData":null},"buttons":[{"__typename":"ContentfulButton","id":"c8674809-b67a-5f1b-b620-06b1e34ade29","label":"Learn More","variant":"hollow-light-purple","newTab":null,"bypassTheme":null,"link":{"__typename":"ContentfulPage","id":"7c9f0e54-dc7a-5b49-bc3f-b3d52e234aba","slug":"audience-segmentation"},"customBehavior":null}],"category":null,"bulletPoints":null,"topContentImage":null,"topContentText":null,"bottomContent":null,"align":null,"whiteText":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"customSpacing":{"internal":{"content":"{\"desktop\":{\"[data-element=\\\"alternating-cards-text\\\"]\":{\"max-width\":\"600px\"}}}"}}},{"__typename":"ContentfulAlternatingCardsCard","id":"ff7390dd-4f00-5a58-9909-789398abc3e2","heading":"Benefit from an easy-to-use dashboard","headingLong":null,"titleSize":"40/30","description":{"description":"Quickly see the most important consumer insights and easily share them with your team."},"media":{"__typename":"ContentfulAsset","id":"e7f4a5ca-02c5-555c-a7e0-affa211f4ef8","description":"","title":"Dashboard Image - Syndicated Product","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/1s74NXNSroYNf4u4i7AgyF/f85b1f7ad4ea98b6b6887bcaa5310c7d/Group_427319065.svg","details":{"image":{"width":797,"height":529}}},"gatsbyImageData":null},"buttons":[{"__typename":"ContentfulButton","id":"6a11bde5-d310-5a3e-b328-84cedcab09c1","label":"Learn More","variant":"hollow-light-purple","newTab":null,"bypassTheme":null,"link":{"__typename":"ContentfulPage","id":"65e365a4-5fa7-5990-b84b-77dce8b9223a","slug":"product"},"customBehavior":null}],"category":null,"bulletPoints":null,"topContentImage":null,"topContentText":null,"bottomContent":null,"align":null,"whiteText":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"customSpacing":{"internal":{"content":"{\"desktop\":{\"[data-element=\\\"alternating-cards-text\\\"]\":{\"max-width\":\"600px\"}}}"}}}],"colorScheme":null,"whiteText":null,"customSpacing":null},{"__typename":"ContentfulLandingSections","id":"f6299b2f-c566-5f9d-bac6-164163d3dff9","variant":"image-right","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":{"__typename":"ContentfulColorScheme","id":"3bdc7ce0-8254-5990-bcf3-4b03e39c77d2","gradientType":null,"backgroundImage":null,"backgroundImagePosition":null,"backgroundImageSize":null,"colors":["#F8F8F8"]},"title":{"title":"Quality data for\ndependable brand\nawareness tracking"},"subTitle":null,"description":{"description":"To ensure our data is accurate, we use a method of data analysis called Multilevel Regression and Poststratification (MRP) — which guarantees deeper insights and more reliable data. MRP produces lower margins of error and ensures reliable data, meaning you have better quality insights more closely aligned with real-world changes."},"mobileMedia":null,"media":{"__typename":"ContentfulAsset","id":"7ed529dd-5866-5e77-a754-33b479be968a","description":"","title":"Map with purple squares","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png","details":{"image":{"width":2201,"height":1074}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png?w=200&h=98&q=95&fm=webp 200w,\n//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png?w=400&h=195&q=95&fm=webp 400w,\n//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png?w=800&h=390&q=95&fm=webp 800w,\n//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png?w=1600&h=780&q=95&fm=webp 1600w","sizes":"(min-width: 800px) 800px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png?w=800&h=390&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png?w=200&h=98&q=95&fm=png 200w,\n//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png?w=400&h=195&q=95&fm=png 400w,\n//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png?w=800&h=390&q=95&fm=png 800w,\n//images.ctfassets.net/7so8go2zrvbw/6KNa8MI59SpR4tpwF0zW4Z/a046d02e0e3f0c8fe69433f77013cf9e/Group.png?w=1600&h=780&q=95&fm=png 1600w","sizes":"(min-width: 800px) 800px, 100vw"}},"layout":"constrained","backgroundColor":"#080808","width":800,"height":390.00000000000006}},"mediaToFitSection":null,"embedYoutubeId":null,"buttons":[{"__typename":"ContentfulButton","id":"ec1aff18-f89b-5183-9e8f-62570906703f","label":"Learn More","variant":"hollow-light-purple","newTab":null,"bypassTheme":null,"link":{"__typename":"ContentfulPage","id":"de0bf082-4118-5935-a47b-49fc7200f79d","slug":"data-quality"},"customBehavior":null}],"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":"content-first","mediaAlign":"left","mediaSize":null,"newsletterFormPurple":null,"titleSize":"48/30","titleLevel":"h3","theme":null,"anchor":"quality-data-for-dependable-brand-awareness-tracking","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":null,"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulReferencesSection","id":"84356d4f-722e-5874-b0eb-cfb846ce963a","brandImages":null,"brandImagesScrolling":null,"embedYoutubeId":null,"anchor":"case-studies","featuredTitle":{"featuredTitle":" Case Studies"},"featuredButtonText":null,"featuredStyle":null,"featuredSubtitle":null,"hideFiltersWrapper":true,"hideNewsletterForm":true,"featuredColorScheme":null,"title":{"title":"Case Studies"},"titleAlign":"default","description":{"description":"See how industry leaders are using Latana to improve brand performance."},"referencesStyle":null,"customSpacing":{"internal":{"content":"{\"desktop\":{\"section\":{\"padding\":\"50px 0 0 0\",\"margin-bottom\":\" -40px\"}}}"}},"searchInput":false,"featuredReference":null,"references":[{"__typename":"ContentfulPage","id":"cb25069f-dba6-5956-ac09-efee5e01ebcc","category":"case study","filterCategories":null,"categoryImage":null,"longTitle":{"title":"Blinkist"},"description":{"description":"Blinkist improved the performance of their TV campaigns and brand awareness"},"slug":"case-studies/blinkist","heroImage":{"__typename":"ContentfulAsset","id":"0045757e-694d-5fab-b270-a4b3730b7a7b","description":"","title":"Round framed illustration of a man and a woman next to magnifying glass","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/6Rty0RaGkbTtBc3dme5ka6/b89adee7769bf9caf36045939bf95a7a/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__31_.png","details":{"image":{"width":768,"height":480}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/6Rty0RaGkbTtBc3dme5ka6/b89adee7769bf9caf36045939bf95a7a/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__31_.png?w=750&h=469&q=95&fm=webp 750w,\n//images.ctfassets.net/7so8go2zrvbw/6Rty0RaGkbTtBc3dme5ka6/b89adee7769bf9caf36045939bf95a7a/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__31_.png?w=768&h=480&q=95&fm=webp 768w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/6Rty0RaGkbTtBc3dme5ka6/b89adee7769bf9caf36045939bf95a7a/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__31_.png?w=768&h=480&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/6Rty0RaGkbTtBc3dme5ka6/b89adee7769bf9caf36045939bf95a7a/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__31_.png?w=750&h=469&q=95&fm=png 750w,\n//images.ctfassets.net/7so8go2zrvbw/6Rty0RaGkbTtBc3dme5ka6/b89adee7769bf9caf36045939bf95a7a/learning-that-fits-into-your-life-l_2x-3962d1d22647e1ba97d242dba23387ea__31_.png?w=768&h=480&q=95&fm=png 768w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#3878c8","width":1,"height":0.625}},"referenceImage":null,"secondaryImage":null,"popular":null,"createdAt":"2020-09-23T12:22:35.118Z","updatedAt":"2022-04-11T13:44:46.562Z","referenceTitle":null},{"__typename":"ContentfulPage","id":"b30abe3b-6cf4-54f0-a89d-ceb920633b3c","category":"case study","filterCategories":null,"categoryImage":{"__typename":"ContentfulAsset","id":"580a3a32-8461-5de5-a6c3-8b4e67d26c74","description":"","title":"Logo N26","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/5FpqSKbkloP17GywLZ9lXN/7190c13f016302ba8057d6292d2e6b5e/Logo_N26.svg","details":{"image":{"width":70,"height":48}}},"gatsbyImageData":null},"longTitle":{"title":"N26"},"description":{"description":"How N26 reached a new niche audience and grew their market share"},"slug":"case-studies/n-26","heroImage":{"__typename":"ContentfulAsset","id":"1baf9a28-44c6-5c67-bc70-255d4c6f5cc1","description":"","title":"N26 Hero","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/5CieKVOUoQiImchZiSoXv8/b4f779d223b0fc864571b245a6bdba38/Screenshot_2020-09-03_at_14.22.45__2_.png","details":{"image":{"width":769,"height":481}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/5CieKVOUoQiImchZiSoXv8/b4f779d223b0fc864571b245a6bdba38/Screenshot_2020-09-03_at_14.22.45__2_.png?w=750&h=469&q=95&fm=webp 750w,\n//images.ctfassets.net/7so8go2zrvbw/5CieKVOUoQiImchZiSoXv8/b4f779d223b0fc864571b245a6bdba38/Screenshot_2020-09-03_at_14.22.45__2_.png?w=769&h=481&q=95&fm=webp 769w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/5CieKVOUoQiImchZiSoXv8/b4f779d223b0fc864571b245a6bdba38/Screenshot_2020-09-03_at_14.22.45__2_.png?w=769&h=481&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/5CieKVOUoQiImchZiSoXv8/b4f779d223b0fc864571b245a6bdba38/Screenshot_2020-09-03_at_14.22.45__2_.png?w=750&h=469&q=95&fm=png 750w,\n//images.ctfassets.net/7so8go2zrvbw/5CieKVOUoQiImchZiSoXv8/b4f779d223b0fc864571b245a6bdba38/Screenshot_2020-09-03_at_14.22.45__2_.png?w=769&h=481&q=95&fm=png 769w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#68c8c8","width":1,"height":0.6254876462938882}},"referenceImage":null,"secondaryImage":null,"popular":null,"createdAt":"2020-10-23T11:45:29.398Z","updatedAt":"2022-05-27T09:03:16.575Z","referenceTitle":null},{"__typename":"ContentfulPage","id":"b714d494-3170-57dc-b139-4cc1d440ded5","category":"case study","filterCategories":null,"categoryImage":null,"longTitle":{"title":"Headspace"},"description":{"description":"Headspace replicated successful brand campaigns to accelerate growth"},"slug":"case-studies/headspace","heroImage":{"__typename":"ContentfulAsset","id":"0233fece-d4a1-5331-8b1f-82ca79cb4dde","description":"","title":"Hero Headspace","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/2s034Y4ARpuMdIube7Ao2r/77cdd653645e0960251e56fb6fec3566/bgabout__1___5_.png","details":{"image":{"width":769,"height":481}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/2s034Y4ARpuMdIube7Ao2r/77cdd653645e0960251e56fb6fec3566/bgabout__1___5_.png?w=750&h=469&q=95&fm=webp 750w,\n//images.ctfassets.net/7so8go2zrvbw/2s034Y4ARpuMdIube7Ao2r/77cdd653645e0960251e56fb6fec3566/bgabout__1___5_.png?w=769&h=481&q=95&fm=webp 769w","sizes":"100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/2s034Y4ARpuMdIube7Ao2r/77cdd653645e0960251e56fb6fec3566/bgabout__1___5_.png?w=769&h=481&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/2s034Y4ARpuMdIube7Ao2r/77cdd653645e0960251e56fb6fec3566/bgabout__1___5_.png?w=750&h=469&q=95&fm=png 750w,\n//images.ctfassets.net/7so8go2zrvbw/2s034Y4ARpuMdIube7Ao2r/77cdd653645e0960251e56fb6fec3566/bgabout__1___5_.png?w=769&h=481&q=95&fm=png 769w","sizes":"100vw"}},"layout":"fullWidth","backgroundColor":"#e8a888","width":1,"height":0.6254876462938882}},"referenceImage":null,"secondaryImage":null,"popular":null,"createdAt":"2020-09-24T12:36:29.852Z","updatedAt":"2022-08-09T21:43:11.531Z","referenceTitle":null}]},{"__typename":"ContentfulLandingSections","id":"eeb15cf3-0d3b-59c0-afa0-53724cba256a","variant":"banner-center","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":null,"title":null,"subTitle":null,"description":null,"mobileMedia":null,"media":null,"mediaToFitSection":null,"embedYoutubeId":null,"buttons":[{"__typename":"ContentfulButton","id":"3fd8f13b-0150-584a-b138-646d1c1d137a","label":"More Case Studies","variant":"primary-light","newTab":null,"bypassTheme":null,"link":{"__typename":"ContentfulPage","id":"211e79f0-e2af-5d9a-b398-d13f699bf78e","slug":"case-studies"},"customBehavior":null}],"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":null,"titleLevel":null,"theme":null,"anchor":"untitled-entry-2022-05-10-at-14-21-25","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"button\":{\"margin-top\":\"-220px\",\"margin-bottom\":\"-100px\"},\"[data-element=\\\"cover\\\"]\":{\"margin-top\":\"-150px\",\"margin-bottom\":\"-50px\"}},\"desktop\":{\"[data-element=\\\"cover\\\"]\":{\"margin-top\":\"-100px\",\"padding-bottom\":\"-20px\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null},{"__typename":"ContentfulLandingSections","id":"17c9c439-2c58-50d4-9603-022066c21ad4","variant":"image-right","backgroundGradientsBottomLeft":null,"backgroundGradientsBottomRight":null,"backgroundGradientsTopLeft":null,"backgroundGradientsTopRight":null,"backgroundGradientsWidth":null,"brandImages":null,"brandImagesScrolling":null,"bulletpoints":null,"colorScheme":{"__typename":"ContentfulColorScheme","id":"52d09c89-43d9-5928-9a29-23b98c6850a5","gradientType":"to left","backgroundImage":null,"backgroundImagePosition":null,"backgroundImageSize":null,"colors":["#15062D"]},"title":{"title":"Interested in\n industry insights \nfor your brand?"},"subTitle":null,"description":{"description":"Check out what we have to offer."},"mobileMedia":null,"media":{"__typename":"ContentfulAsset","id":"07f1a06d-f300-5a1b-8983-9e08a54251e8","description":"","title":"Collage of dashboard images","file":{"contentType":"image/svg+xml","url":"//images.ctfassets.net/7so8go2zrvbw/2nudQZUPpyjsQjD2Auvsnv/3524a2882e643b891bdae3963b7e982f/Group_427319149.svg","details":{"image":{"width":3854,"height":3013}}},"gatsbyImageData":null},"mediaToFitSection":null,"embedYoutubeId":null,"buttons":[{"__typename":"ContentfulButton","id":"5c0484e6-423f-5f7c-bca1-f28b50368794","label":"Explore Industries","variant":"primary-new","newTab":null,"bypassTheme":null,"link":{"__typename":"ContentfulPage","id":"87d5bca5-a239-5a94-8afd-2d84c850e4c7","slug":"industry-lists"},"customBehavior":null}],"cardsTitle":null,"cardsDescription":null,"cards":null,"category":null,"scrollCardsOnMobile":null,"files":null,"layoutAlignment":null,"mediaAlign":null,"mediaSize":null,"newsletterFormPurple":null,"titleSize":"48/30","titleLevel":"h1","theme":"white-text","anchor":"interested-in-industry-insights-for-your-brand","typerwriterContent":null,"grid":null,"accordionComponent":null,"customSpacing":{"internal":{"content":"{\"mobile\":{\"[data-element=\\\"cover\\\"]\":{\"padding\":\"0\"},\"[data-element=\\\"banner-media-container\\\"]\":{\"display\":\"block\",\"transform\":\"scale(1.5)\",\"margin-top\":\"6.2rem\"}},\"desktop\":{\"[data-element=\\\"cover\\\"]\":{\"padding\":\"130px 0\",\"background\":\"url(http://images.ctfassets.net/7so8go2zrvbw/5BEHt8u4JcZOJd8QamWaXA/cd767ab23c38acab0da1f7be53a595b7/Background_Dots.webp) no-repeat center center,#000\",\"background-size\":\"cover\"},\"[data-element=\\\"banner-media-container\\\"]\":{\"display\":\"none\"}}}"}},"additionalText":null,"cardsHorizontal":null,"titleCardsRight":null,"mediaCardsRight":null,"videoAutoplay":null,"playVideoWhenInView":null,"showVideoControls":null,"videoShareUrl":null,"videoPosterImage":null,"pageReferences":null}],"secondaryImage":null}},"pageContext":{"slug":"brand-awareness"}},
    "staticQueryHashes": ["1309664487","207871099","2248897157","2816198605","3308694364","3649515864"]}