{
    "componentChunkName": "component---src-templates-author-template-tsx",
    "path": "/author/michael/",
    "result": {"data":{"contentfulAuthor":{"seo":{"__typename":"ContentfulSeo","title":"Michael Metcalf","description":"Michael is a content strategist from the United Kingdom. He writes about marketing, psychology and productivity for B2B, SaaS, and technology brands.","noIndex":null,"ogImage":{"fluid":{"src":"//images.ctfassets.net/7so8go2zrvbw/3KtoNcPQjxdS6QHYNXa6Dr/4add58eddf13bb26e69a569cb53a2a3d/Thumbnail_1000X709__4_.png?w=1200&h=675&q=90&fm=jpg"},"file":{"url":"//images.ctfassets.net/7so8go2zrvbw/3KtoNcPQjxdS6QHYNXa6Dr/4add58eddf13bb26e69a569cb53a2a3d/Thumbnail_1000X709__4_.png"}}},"firstName":"Michael","lastName":"Metcalf","picture":{"__typename":"ContentfulAsset","id":"3f6adeeb-dc2e-5436-a714-6ae63189be0c","description":"","title":"Michael Metcalf Photo","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/6yX4zD1C6Ubd02p1rJh3NZ/863cebf6906275bfe571d516ef46a2e3/Author_Michael.png","details":{"image":{"width":235,"height":235}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/6yX4zD1C6Ubd02p1rJh3NZ/863cebf6906275bfe571d516ef46a2e3/Author_Michael.png?w=59&h=59&q=95&fm=webp 59w,\n//images.ctfassets.net/7so8go2zrvbw/6yX4zD1C6Ubd02p1rJh3NZ/863cebf6906275bfe571d516ef46a2e3/Author_Michael.png?w=118&h=118&q=95&fm=webp 118w,\n//images.ctfassets.net/7so8go2zrvbw/6yX4zD1C6Ubd02p1rJh3NZ/863cebf6906275bfe571d516ef46a2e3/Author_Michael.png?w=235&h=235&q=95&fm=webp 235w","sizes":"(min-width: 235px) 235px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/6yX4zD1C6Ubd02p1rJh3NZ/863cebf6906275bfe571d516ef46a2e3/Author_Michael.png?w=235&h=235&q=95&fm=png","srcSet":"//images.ctfassets.net/7so8go2zrvbw/6yX4zD1C6Ubd02p1rJh3NZ/863cebf6906275bfe571d516ef46a2e3/Author_Michael.png?w=59&h=59&q=95&fm=png 59w,\n//images.ctfassets.net/7so8go2zrvbw/6yX4zD1C6Ubd02p1rJh3NZ/863cebf6906275bfe571d516ef46a2e3/Author_Michael.png?w=118&h=118&q=95&fm=png 118w,\n//images.ctfassets.net/7so8go2zrvbw/6yX4zD1C6Ubd02p1rJh3NZ/863cebf6906275bfe571d516ef46a2e3/Author_Michael.png?w=235&h=235&q=95&fm=png 235w","sizes":"(min-width: 235px) 235px, 100vw"}},"layout":"constrained","backgroundColor":"#080808","width":400,"height":400}},"description":{"description":"Michael is a content strategist and freelance writer from the United Kingdom. He writes about marketing, psychology and productivity for B2B, SaaS, and technology brands."}},"allContentfulBlogPost":{"edges":[{"node":{"id":"d04ffedb-a841-5db9-8bfe-c9cb38d2a44f","slug":"zillow-deep-dive","title":"What Can Zillow’s Story Teach Us About Brand Growth?","shortDescription":"Zillow is a giant of the real estate industry — but it recently hit a rough patch. Find out what you can learn from this innovative brand’s growth story. ","publishDate":"2022-12-01T07:00+01:00","heroImage":{"__typename":"ContentfulAsset","id":"a4fee13a-3e68-50be-a70a-7d339bf296c9","description":"","title":"Latana x Zillow [Thumbnail]","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/3jA92MTIrSZenXXQ9aQP2g/1b87089b513d6248a1c3eac99bf40b0f/Blog_SEO-Thumbnail_1000X709_-_2022-11-17T154701.061.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/3jA92MTIrSZenXXQ9aQP2g/1b87089b513d6248a1c3eac99bf40b0f/Blog_SEO-Thumbnail_1000X709_-_2022-11-17T154701.061.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/3jA92MTIrSZenXXQ9aQP2g/1b87089b513d6248a1c3eac99bf40b0f/Blog_SEO-Thumbnail_1000X709_-_2022-11-17T154701.061.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/3jA92MTIrSZenXXQ9aQP2g/1b87089b513d6248a1c3eac99bf40b0f/Blog_SEO-Thumbnail_1000X709_-_2022-11-17T154701.061.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/3jA92MTIrSZenXXQ9aQP2g/1b87089b513d6248a1c3eac99bf40b0f/Blog_SEO-Thumbnail_1000X709_-_2022-11-17T154701.061.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/3jA92MTIrSZenXXQ9aQP2g/1b87089b513d6248a1c3eac99bf40b0f/Blog_SEO-Thumbnail_1000X709_-_2022-11-17T154701.061.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/3jA92MTIrSZenXXQ9aQP2g/1b87089b513d6248a1c3eac99bf40b0f/Blog_SEO-Thumbnail_1000X709_-_2022-11-17T154701.061.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/3jA92MTIrSZenXXQ9aQP2g/1b87089b513d6248a1c3eac99bf40b0f/Blog_SEO-Thumbnail_1000X709_-_2022-11-17T154701.061.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/3jA92MTIrSZenXXQ9aQP2g/1b87089b513d6248a1c3eac99bf40b0f/Blog_SEO-Thumbnail_1000X709_-_2022-11-17T154701.061.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/3jA92MTIrSZenXXQ9aQP2g/1b87089b513d6248a1c3eac99bf40b0f/Blog_SEO-Thumbnail_1000X709_-_2022-11-17T154701.061.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#e8e8e8","width":450,"height":270}},"tags":["Brand Deep Dives"]}},{"node":{"id":"950d7b1d-0864-54d6-ab9a-59da7c7192bd","slug":"will-digital-go-physical","title":"Will Digital Trends Go Physical in 2022?","shortDescription":"Traditionally, things happen in the physical world and the discussion around them ripples through cyberspace. But has that changed in 2022? Let’s see.","publishDate":"2022-06-14T07:00+02:00","heroImage":{"__typename":"ContentfulAsset","id":"501182d0-2532-58c3-b9e7-e3a40d90a7e0","description":"","title":"Illustration of a desktop with images (thumbnail)","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/2nlWcv6nxLkNWvw6nRb1VH/3abc2d8ca7eaa3842271899c548d306b/Blog_SEO-Thumbnail_1000X709_-_2022-06-08T083002.638.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/2nlWcv6nxLkNWvw6nRb1VH/3abc2d8ca7eaa3842271899c548d306b/Blog_SEO-Thumbnail_1000X709_-_2022-06-08T083002.638.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/2nlWcv6nxLkNWvw6nRb1VH/3abc2d8ca7eaa3842271899c548d306b/Blog_SEO-Thumbnail_1000X709_-_2022-06-08T083002.638.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/2nlWcv6nxLkNWvw6nRb1VH/3abc2d8ca7eaa3842271899c548d306b/Blog_SEO-Thumbnail_1000X709_-_2022-06-08T083002.638.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/2nlWcv6nxLkNWvw6nRb1VH/3abc2d8ca7eaa3842271899c548d306b/Blog_SEO-Thumbnail_1000X709_-_2022-06-08T083002.638.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/2nlWcv6nxLkNWvw6nRb1VH/3abc2d8ca7eaa3842271899c548d306b/Blog_SEO-Thumbnail_1000X709_-_2022-06-08T083002.638.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/2nlWcv6nxLkNWvw6nRb1VH/3abc2d8ca7eaa3842271899c548d306b/Blog_SEO-Thumbnail_1000X709_-_2022-06-08T083002.638.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/2nlWcv6nxLkNWvw6nRb1VH/3abc2d8ca7eaa3842271899c548d306b/Blog_SEO-Thumbnail_1000X709_-_2022-06-08T083002.638.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/2nlWcv6nxLkNWvw6nRb1VH/3abc2d8ca7eaa3842271899c548d306b/Blog_SEO-Thumbnail_1000X709_-_2022-06-08T083002.638.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/2nlWcv6nxLkNWvw6nRb1VH/3abc2d8ca7eaa3842271899c548d306b/Blog_SEO-Thumbnail_1000X709_-_2022-06-08T083002.638.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#98d8c8","width":450,"height":270}},"tags":["Brand Strategy"]}},{"node":{"id":"6fb44d85-7aab-59e9-9f6d-ca9465bfdce7","slug":"same-brand-story-new-way","title":"How to Tell the Same Brand Story — in a New Way","shortDescription":"Your brand story is the ‘hero’s journey’ behind your brand. Here’s how to write one that makes a real impact.","publishDate":"2021-11-11T08:00+01:00","heroImage":{"__typename":"ContentfulAsset","id":"b6933dc9-3f5b-5ec6-b8bd-6560cc92bed9","description":"","title":"A woman seeing a man holding a beer in a thought bubble (Thumbnail)","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/4os0jRNhNRiJixPOy7v1hI/e31b1592808009856a2dbbe83434b9bb/Blog_SEO-Thumbnail_1000X709__42_.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/4os0jRNhNRiJixPOy7v1hI/e31b1592808009856a2dbbe83434b9bb/Blog_SEO-Thumbnail_1000X709__42_.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/4os0jRNhNRiJixPOy7v1hI/e31b1592808009856a2dbbe83434b9bb/Blog_SEO-Thumbnail_1000X709__42_.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/4os0jRNhNRiJixPOy7v1hI/e31b1592808009856a2dbbe83434b9bb/Blog_SEO-Thumbnail_1000X709__42_.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/4os0jRNhNRiJixPOy7v1hI/e31b1592808009856a2dbbe83434b9bb/Blog_SEO-Thumbnail_1000X709__42_.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/4os0jRNhNRiJixPOy7v1hI/e31b1592808009856a2dbbe83434b9bb/Blog_SEO-Thumbnail_1000X709__42_.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/4os0jRNhNRiJixPOy7v1hI/e31b1592808009856a2dbbe83434b9bb/Blog_SEO-Thumbnail_1000X709__42_.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/4os0jRNhNRiJixPOy7v1hI/e31b1592808009856a2dbbe83434b9bb/Blog_SEO-Thumbnail_1000X709__42_.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/4os0jRNhNRiJixPOy7v1hI/e31b1592808009856a2dbbe83434b9bb/Blog_SEO-Thumbnail_1000X709__42_.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/4os0jRNhNRiJixPOy7v1hI/e31b1592808009856a2dbbe83434b9bb/Blog_SEO-Thumbnail_1000X709__42_.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#380868","width":450,"height":270}},"tags":["Brand Marketing","Brand Strategy"]}},{"node":{"id":"f48a8c93-7124-5eaa-86c8-dd0212359628","slug":"diversity-in-the-metaverse-virtual-influencers","title":"Diversity in the Metaverse: What Role Will Virtual Influencers Play?","shortDescription":"Virtual influencers are on the rise, and metaverse become more popular, they'll serve as an important bridge between brands and consumers. Find out more here.","publishDate":"2022-10-24T07:00+02:00","heroImage":{"__typename":"ContentfulAsset","id":"efab6bab-6801-5697-bc89-8ea3aee7aef1","description":"","title":"A figure standing in the metaverse [Article Image]","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/14lZn9eAo4I0Zs38K84ZMX/1a98ba160f49e6036c866553ad412111/Blog_SEO-Thumbnail_1000X709_-_2022-10-14T084508.805.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/14lZn9eAo4I0Zs38K84ZMX/1a98ba160f49e6036c866553ad412111/Blog_SEO-Thumbnail_1000X709_-_2022-10-14T084508.805.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/14lZn9eAo4I0Zs38K84ZMX/1a98ba160f49e6036c866553ad412111/Blog_SEO-Thumbnail_1000X709_-_2022-10-14T084508.805.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/14lZn9eAo4I0Zs38K84ZMX/1a98ba160f49e6036c866553ad412111/Blog_SEO-Thumbnail_1000X709_-_2022-10-14T084508.805.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/14lZn9eAo4I0Zs38K84ZMX/1a98ba160f49e6036c866553ad412111/Blog_SEO-Thumbnail_1000X709_-_2022-10-14T084508.805.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/14lZn9eAo4I0Zs38K84ZMX/1a98ba160f49e6036c866553ad412111/Blog_SEO-Thumbnail_1000X709_-_2022-10-14T084508.805.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/14lZn9eAo4I0Zs38K84ZMX/1a98ba160f49e6036c866553ad412111/Blog_SEO-Thumbnail_1000X709_-_2022-10-14T084508.805.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/14lZn9eAo4I0Zs38K84ZMX/1a98ba160f49e6036c866553ad412111/Blog_SEO-Thumbnail_1000X709_-_2022-10-14T084508.805.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/14lZn9eAo4I0Zs38K84ZMX/1a98ba160f49e6036c866553ad412111/Blog_SEO-Thumbnail_1000X709_-_2022-10-14T084508.805.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/14lZn9eAo4I0Zs38K84ZMX/1a98ba160f49e6036c866553ad412111/Blog_SEO-Thumbnail_1000X709_-_2022-10-14T084508.805.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#382888","width":450,"height":270}},"tags":["Brand Strategy"]}},{"node":{"id":"e77e4f5f-bc27-5435-baf7-c389cf4d3795","slug":"in-game-advertising-2022","title":"Will In-Game Advertising Explode in 2022? ","shortDescription":"In-game advertising is a growing industry — and smart brands should consider trying it out sooner rather than later. Want to know why? All the answers are here.","publishDate":"2022-07-05T07:00+02:00","heroImage":{"__typename":"ContentfulAsset","id":"e5859770-4ba7-53fe-b8be-73325e6fa31d","description":"","title":"Illustration of computer screens with ads (thumbnail)","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/7arpIRmYgNJqQny4KXxzCI/83664001932dc41484cb0b4e14e6aee6/Blog_SEO-Thumbnail_1000X709_-_2022-06-23T102853.037.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/7arpIRmYgNJqQny4KXxzCI/83664001932dc41484cb0b4e14e6aee6/Blog_SEO-Thumbnail_1000X709_-_2022-06-23T102853.037.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/7arpIRmYgNJqQny4KXxzCI/83664001932dc41484cb0b4e14e6aee6/Blog_SEO-Thumbnail_1000X709_-_2022-06-23T102853.037.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/7arpIRmYgNJqQny4KXxzCI/83664001932dc41484cb0b4e14e6aee6/Blog_SEO-Thumbnail_1000X709_-_2022-06-23T102853.037.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/7arpIRmYgNJqQny4KXxzCI/83664001932dc41484cb0b4e14e6aee6/Blog_SEO-Thumbnail_1000X709_-_2022-06-23T102853.037.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/7arpIRmYgNJqQny4KXxzCI/83664001932dc41484cb0b4e14e6aee6/Blog_SEO-Thumbnail_1000X709_-_2022-06-23T102853.037.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/7arpIRmYgNJqQny4KXxzCI/83664001932dc41484cb0b4e14e6aee6/Blog_SEO-Thumbnail_1000X709_-_2022-06-23T102853.037.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/7arpIRmYgNJqQny4KXxzCI/83664001932dc41484cb0b4e14e6aee6/Blog_SEO-Thumbnail_1000X709_-_2022-06-23T102853.037.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/7arpIRmYgNJqQny4KXxzCI/83664001932dc41484cb0b4e14e6aee6/Blog_SEO-Thumbnail_1000X709_-_2022-06-23T102853.037.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/7arpIRmYgNJqQny4KXxzCI/83664001932dc41484cb0b4e14e6aee6/Blog_SEO-Thumbnail_1000X709_-_2022-06-23T102853.037.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#281858","width":450,"height":270}},"tags":["Brand Marketing","Brand Strategy"]}},{"node":{"id":"d022feea-ec14-539d-a099-f5a593936e3e","slug":"how-travel-brands-are-capturing-gen-z-attention","title":"How Travel Brands Are Capturing Gen Z Consumer Attention","shortDescription":"2022 brought economic woes — but Gen Z didn't stop traveling, and they continue to play a huge role in keeping the travel industry afloat. Find out more here.","publishDate":"2022-10-07T07:00+02:00","heroImage":{"__typename":"ContentfulAsset","id":"b7604398-3ec8-5517-aec5-3e6c3846d69d","description":"","title":"Woman carrying a suitcase on a yellow background [Thumbnail]","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/4HbzQJBXs0v4Hj2e8itJfH/eee85b5769787a7cbb0e28e1b60715aa/Blog_SEO-Thumbnail_1000X709_-_2022-10-11T115622.358.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/4HbzQJBXs0v4Hj2e8itJfH/eee85b5769787a7cbb0e28e1b60715aa/Blog_SEO-Thumbnail_1000X709_-_2022-10-11T115622.358.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/4HbzQJBXs0v4Hj2e8itJfH/eee85b5769787a7cbb0e28e1b60715aa/Blog_SEO-Thumbnail_1000X709_-_2022-10-11T115622.358.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/4HbzQJBXs0v4Hj2e8itJfH/eee85b5769787a7cbb0e28e1b60715aa/Blog_SEO-Thumbnail_1000X709_-_2022-10-11T115622.358.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/4HbzQJBXs0v4Hj2e8itJfH/eee85b5769787a7cbb0e28e1b60715aa/Blog_SEO-Thumbnail_1000X709_-_2022-10-11T115622.358.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/4HbzQJBXs0v4Hj2e8itJfH/eee85b5769787a7cbb0e28e1b60715aa/Blog_SEO-Thumbnail_1000X709_-_2022-10-11T115622.358.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/4HbzQJBXs0v4Hj2e8itJfH/eee85b5769787a7cbb0e28e1b60715aa/Blog_SEO-Thumbnail_1000X709_-_2022-10-11T115622.358.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/4HbzQJBXs0v4Hj2e8itJfH/eee85b5769787a7cbb0e28e1b60715aa/Blog_SEO-Thumbnail_1000X709_-_2022-10-11T115622.358.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/4HbzQJBXs0v4Hj2e8itJfH/eee85b5769787a7cbb0e28e1b60715aa/Blog_SEO-Thumbnail_1000X709_-_2022-10-11T115622.358.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/4HbzQJBXs0v4Hj2e8itJfH/eee85b5769787a7cbb0e28e1b60715aa/Blog_SEO-Thumbnail_1000X709_-_2022-10-11T115622.358.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#f8b828","width":450,"height":270}},"tags":["Brand Marketing","Brand Strategy"]}},{"node":{"id":"cb39ea50-2583-5e1d-9ae7-815bcb01b60d","slug":"cazoo-deep-dive","title":"Lesson Learned From The Rise & Fall of Cazoo","shortDescription":"Cazoo grew at lightning speed — but recently, they’ve had to scale back quite a bit. What can you learn from this brand’s journey? Find out here.","publishDate":"2022-09-23T07:00+02:00","heroImage":{"__typename":"ContentfulAsset","id":"79c47a9a-5f0f-5542-b0be-0a0e39f948fc","description":"","title":"Latana x Cazoo [Thumbnail]","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/1cGxWZd5FO4x9N2Pbo7HK9/07a7024359700dd92bb998e285842921/Blog_SEO-Thumbnail_1000X709_-_2022-09-15T123423.851.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/1cGxWZd5FO4x9N2Pbo7HK9/07a7024359700dd92bb998e285842921/Blog_SEO-Thumbnail_1000X709_-_2022-09-15T123423.851.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/1cGxWZd5FO4x9N2Pbo7HK9/07a7024359700dd92bb998e285842921/Blog_SEO-Thumbnail_1000X709_-_2022-09-15T123423.851.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/1cGxWZd5FO4x9N2Pbo7HK9/07a7024359700dd92bb998e285842921/Blog_SEO-Thumbnail_1000X709_-_2022-09-15T123423.851.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/1cGxWZd5FO4x9N2Pbo7HK9/07a7024359700dd92bb998e285842921/Blog_SEO-Thumbnail_1000X709_-_2022-09-15T123423.851.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/1cGxWZd5FO4x9N2Pbo7HK9/07a7024359700dd92bb998e285842921/Blog_SEO-Thumbnail_1000X709_-_2022-09-15T123423.851.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/1cGxWZd5FO4x9N2Pbo7HK9/07a7024359700dd92bb998e285842921/Blog_SEO-Thumbnail_1000X709_-_2022-09-15T123423.851.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/1cGxWZd5FO4x9N2Pbo7HK9/07a7024359700dd92bb998e285842921/Blog_SEO-Thumbnail_1000X709_-_2022-09-15T123423.851.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/1cGxWZd5FO4x9N2Pbo7HK9/07a7024359700dd92bb998e285842921/Blog_SEO-Thumbnail_1000X709_-_2022-09-15T123423.851.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/1cGxWZd5FO4x9N2Pbo7HK9/07a7024359700dd92bb998e285842921/Blog_SEO-Thumbnail_1000X709_-_2022-09-15T123423.851.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#f8f8f8","width":450,"height":270}},"tags":["Brand Deep Dives"]}},{"node":{"id":"b0d391b0-7343-5e6d-ae2e-a491f64d8dba","slug":"learn-from-5-failed-products","title":"What We Can Learn From 5 Product Fails","shortDescription":"Not every product is a smashing success — some go up in flames (literally). Read on to learn about 5 products that failed & the lessons we can learn from them.","publishDate":"2022-09-06T07:00+02:00","heroImage":{"__typename":"ContentfulAsset","id":"eb9d5bcc-3613-5f58-8fa9-e8c553dd5a7a","description":"","title":"Illustration of man sitting on a broken lightbulb [Thumbnail]","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/67egLvHmTF4hrXBsrRnscs/8198effb4f332535e8e60615668ab7b1/Blog_SEO-Thumbnail_1000X709_-_2022-08-29T114826.754.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/67egLvHmTF4hrXBsrRnscs/8198effb4f332535e8e60615668ab7b1/Blog_SEO-Thumbnail_1000X709_-_2022-08-29T114826.754.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/67egLvHmTF4hrXBsrRnscs/8198effb4f332535e8e60615668ab7b1/Blog_SEO-Thumbnail_1000X709_-_2022-08-29T114826.754.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/67egLvHmTF4hrXBsrRnscs/8198effb4f332535e8e60615668ab7b1/Blog_SEO-Thumbnail_1000X709_-_2022-08-29T114826.754.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/67egLvHmTF4hrXBsrRnscs/8198effb4f332535e8e60615668ab7b1/Blog_SEO-Thumbnail_1000X709_-_2022-08-29T114826.754.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/67egLvHmTF4hrXBsrRnscs/8198effb4f332535e8e60615668ab7b1/Blog_SEO-Thumbnail_1000X709_-_2022-08-29T114826.754.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/67egLvHmTF4hrXBsrRnscs/8198effb4f332535e8e60615668ab7b1/Blog_SEO-Thumbnail_1000X709_-_2022-08-29T114826.754.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/67egLvHmTF4hrXBsrRnscs/8198effb4f332535e8e60615668ab7b1/Blog_SEO-Thumbnail_1000X709_-_2022-08-29T114826.754.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/67egLvHmTF4hrXBsrRnscs/8198effb4f332535e8e60615668ab7b1/Blog_SEO-Thumbnail_1000X709_-_2022-08-29T114826.754.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/67egLvHmTF4hrXBsrRnscs/8198effb4f332535e8e60615668ab7b1/Blog_SEO-Thumbnail_1000X709_-_2022-08-29T114826.754.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#083848","width":450,"height":270}},"tags":["Brand Strategy","Brand Insights"]}},{"node":{"id":"9bed4d02-e31a-5615-8c04-3d0b6b064264","slug":"10-best-market-research-tools","title":"The 10 Best Market Research Tools of 2022","shortDescription":"Market research tools are your secret weapon for understanding customers in 2022. Here are 10 of the best market research tools available online today.","publishDate":"2021-10-22T08:15+02:00","heroImage":{"__typename":"ContentfulAsset","id":"54efced9-61aa-5b84-be31-fadf790fbbce","description":"Image showing man looking through telescope at market research brand logos","title":"Blog SEO-Thumbnail 1000X709 (7)","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/65mJl6GbMuDufAlTNgwELF/0ac60dcc9fea40a050ee8336a54b513b/Blog_SEO-Thumbnail_1000X709__7_.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/65mJl6GbMuDufAlTNgwELF/0ac60dcc9fea40a050ee8336a54b513b/Blog_SEO-Thumbnail_1000X709__7_.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/65mJl6GbMuDufAlTNgwELF/0ac60dcc9fea40a050ee8336a54b513b/Blog_SEO-Thumbnail_1000X709__7_.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/65mJl6GbMuDufAlTNgwELF/0ac60dcc9fea40a050ee8336a54b513b/Blog_SEO-Thumbnail_1000X709__7_.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/65mJl6GbMuDufAlTNgwELF/0ac60dcc9fea40a050ee8336a54b513b/Blog_SEO-Thumbnail_1000X709__7_.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/65mJl6GbMuDufAlTNgwELF/0ac60dcc9fea40a050ee8336a54b513b/Blog_SEO-Thumbnail_1000X709__7_.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/65mJl6GbMuDufAlTNgwELF/0ac60dcc9fea40a050ee8336a54b513b/Blog_SEO-Thumbnail_1000X709__7_.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/65mJl6GbMuDufAlTNgwELF/0ac60dcc9fea40a050ee8336a54b513b/Blog_SEO-Thumbnail_1000X709__7_.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/65mJl6GbMuDufAlTNgwELF/0ac60dcc9fea40a050ee8336a54b513b/Blog_SEO-Thumbnail_1000X709__7_.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/65mJl6GbMuDufAlTNgwELF/0ac60dcc9fea40a050ee8336a54b513b/Blog_SEO-Thumbnail_1000X709__7_.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#08c8b8","width":450,"height":270}},"tags":["Brand Tracking","Brand Strategy"]}},{"node":{"id":"8042b5d7-1964-5c52-9c99-c0a325f773eb","slug":"chipotle-deep-dive","title":"Stay Hungry: How Chipotle Became a Global Burrito Brand","shortDescription":"Chipotle's fast-casual dining experience features a simple menu and fresh ingredients — drawing in customers by the millions. What can you learn from its strategy?","publishDate":"2021-12-08T08:00+01:00","heroImage":{"__typename":"ContentfulAsset","id":"16b67ee8-4595-55cc-965f-373e1bdfb324","description":"","title":"Latana x Chipotle logos with burrito (Thumbnail)","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/4cTDzmApvXOalm30LlrttP/8491a066b1e7f092d31b0036a89541be/Blog_SEO-Thumbnail_1000X709__64_.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/4cTDzmApvXOalm30LlrttP/8491a066b1e7f092d31b0036a89541be/Blog_SEO-Thumbnail_1000X709__64_.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/4cTDzmApvXOalm30LlrttP/8491a066b1e7f092d31b0036a89541be/Blog_SEO-Thumbnail_1000X709__64_.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/4cTDzmApvXOalm30LlrttP/8491a066b1e7f092d31b0036a89541be/Blog_SEO-Thumbnail_1000X709__64_.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/4cTDzmApvXOalm30LlrttP/8491a066b1e7f092d31b0036a89541be/Blog_SEO-Thumbnail_1000X709__64_.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/4cTDzmApvXOalm30LlrttP/8491a066b1e7f092d31b0036a89541be/Blog_SEO-Thumbnail_1000X709__64_.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/4cTDzmApvXOalm30LlrttP/8491a066b1e7f092d31b0036a89541be/Blog_SEO-Thumbnail_1000X709__64_.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/4cTDzmApvXOalm30LlrttP/8491a066b1e7f092d31b0036a89541be/Blog_SEO-Thumbnail_1000X709__64_.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/4cTDzmApvXOalm30LlrttP/8491a066b1e7f092d31b0036a89541be/Blog_SEO-Thumbnail_1000X709__64_.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/4cTDzmApvXOalm30LlrttP/8491a066b1e7f092d31b0036a89541be/Blog_SEO-Thumbnail_1000X709__64_.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#481808","width":450,"height":270}},"tags":["Brand Deep Dives","Brand Strategy"]}},{"node":{"id":"70881e6c-fa6d-5b3e-ac10-eeb8bd4f05da","slug":"what-are-nfts","title":"NFTs: What Are They & How Can Marketers Use Them in 2022?","shortDescription":"NFTs, or non-fungible tokens, have been around since 2017. But they're gaining traction in global brand campaigns — are they right for your brand in 2022? Find out here.","publishDate":"2022-01-17T08:00+01:00","heroImage":{"__typename":"ContentfulAsset","id":"1b7474b1-72e4-5b52-a7a6-39f70e77a803","description":"","title":"Illustration of NFTs on web pages (Thumbnail)","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/7qG1b9jRbey35KueRHAulw/c5f146da519ecbaf58b2a2d24912acd3/Blog_SEO-Thumbnail_1000X709__78_.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/7qG1b9jRbey35KueRHAulw/c5f146da519ecbaf58b2a2d24912acd3/Blog_SEO-Thumbnail_1000X709__78_.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/7qG1b9jRbey35KueRHAulw/c5f146da519ecbaf58b2a2d24912acd3/Blog_SEO-Thumbnail_1000X709__78_.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/7qG1b9jRbey35KueRHAulw/c5f146da519ecbaf58b2a2d24912acd3/Blog_SEO-Thumbnail_1000X709__78_.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/7qG1b9jRbey35KueRHAulw/c5f146da519ecbaf58b2a2d24912acd3/Blog_SEO-Thumbnail_1000X709__78_.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/7qG1b9jRbey35KueRHAulw/c5f146da519ecbaf58b2a2d24912acd3/Blog_SEO-Thumbnail_1000X709__78_.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/7qG1b9jRbey35KueRHAulw/c5f146da519ecbaf58b2a2d24912acd3/Blog_SEO-Thumbnail_1000X709__78_.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/7qG1b9jRbey35KueRHAulw/c5f146da519ecbaf58b2a2d24912acd3/Blog_SEO-Thumbnail_1000X709__78_.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/7qG1b9jRbey35KueRHAulw/c5f146da519ecbaf58b2a2d24912acd3/Blog_SEO-Thumbnail_1000X709__78_.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/7qG1b9jRbey35KueRHAulw/c5f146da519ecbaf58b2a2d24912acd3/Blog_SEO-Thumbnail_1000X709__78_.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#3858f8","width":450,"height":270}},"tags":["Brand Marketing","Brand Insights"]}},{"node":{"id":"59c120ad-b984-54ae-82f0-76e2585e481b","slug":"lime-deep-dive","title":"How Moving Quickly Helped Lime Become A Micro-Mobility Giant","shortDescription":"Like so many other micro-mobility brands, Lime’s had its share of wins and losses. But with 2021 investment round success, Lime keeps growing. But how?","publishDate":"2022-08-09T07:00+02:00","heroImage":{"__typename":"ContentfulAsset","id":"cc890a78-ee86-5ba7-91d6-9040339ef634","description":"","title":"Latana x Lime logos with person on a bike (thumbnail)","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/6ZsiZyLueuvkR6LYBmAbrb/b2d4ce6fb1e4676fbb2f0d468da5af6a/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T135123.821.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/6ZsiZyLueuvkR6LYBmAbrb/b2d4ce6fb1e4676fbb2f0d468da5af6a/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T135123.821.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/6ZsiZyLueuvkR6LYBmAbrb/b2d4ce6fb1e4676fbb2f0d468da5af6a/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T135123.821.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/6ZsiZyLueuvkR6LYBmAbrb/b2d4ce6fb1e4676fbb2f0d468da5af6a/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T135123.821.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/6ZsiZyLueuvkR6LYBmAbrb/b2d4ce6fb1e4676fbb2f0d468da5af6a/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T135123.821.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/6ZsiZyLueuvkR6LYBmAbrb/b2d4ce6fb1e4676fbb2f0d468da5af6a/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T135123.821.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/6ZsiZyLueuvkR6LYBmAbrb/b2d4ce6fb1e4676fbb2f0d468da5af6a/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T135123.821.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/6ZsiZyLueuvkR6LYBmAbrb/b2d4ce6fb1e4676fbb2f0d468da5af6a/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T135123.821.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/6ZsiZyLueuvkR6LYBmAbrb/b2d4ce6fb1e4676fbb2f0d468da5af6a/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T135123.821.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/6ZsiZyLueuvkR6LYBmAbrb/b2d4ce6fb1e4676fbb2f0d468da5af6a/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T135123.821.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#181818","width":450,"height":270}},"tags":["Brand Deep Dives"]}},{"node":{"id":"bad00c6b-293f-5238-8290-4fba8a87bbe6","slug":"video-game-streaming-next-frontier-branding-partnerships","title":"Is Video Game Streaming The Next Frontier for Branding Partnerships?","shortDescription":"It may sound odd to some, but video game streamers are hugely popular and foster strong communities. So how can brands get in on the action? Find out here.","publishDate":"2022-08-01T07:00+02:00","heroImage":{"__typename":"ContentfulAsset","id":"f5e8094b-c1c1-5bc2-bc05-a7190c722307","description":"","title":"Illustration of a man sitting at a desk streaming video games (thumbnail)","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/2MfER6yhtstiavAIPzk0Xo/bbb7c96a7f24cc7b059382fbaf034d49/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T114322.794.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/2MfER6yhtstiavAIPzk0Xo/bbb7c96a7f24cc7b059382fbaf034d49/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T114322.794.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/2MfER6yhtstiavAIPzk0Xo/bbb7c96a7f24cc7b059382fbaf034d49/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T114322.794.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/2MfER6yhtstiavAIPzk0Xo/bbb7c96a7f24cc7b059382fbaf034d49/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T114322.794.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/2MfER6yhtstiavAIPzk0Xo/bbb7c96a7f24cc7b059382fbaf034d49/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T114322.794.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/2MfER6yhtstiavAIPzk0Xo/bbb7c96a7f24cc7b059382fbaf034d49/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T114322.794.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/2MfER6yhtstiavAIPzk0Xo/bbb7c96a7f24cc7b059382fbaf034d49/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T114322.794.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/2MfER6yhtstiavAIPzk0Xo/bbb7c96a7f24cc7b059382fbaf034d49/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T114322.794.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/2MfER6yhtstiavAIPzk0Xo/bbb7c96a7f24cc7b059382fbaf034d49/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T114322.794.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/2MfER6yhtstiavAIPzk0Xo/bbb7c96a7f24cc7b059382fbaf034d49/Blog_SEO-Thumbnail_1000X709_-_2022-07-22T114322.794.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#082848","width":450,"height":270}},"tags":["Brand Marketing"]}},{"node":{"id":"1e382f1c-c136-5599-9e7f-2f0a0e1b592f","slug":"how-brands-recover-post-scandal","title":"How Brands Can Recover Post-Scandal","shortDescription":"Everyone loves a good scandal, but do you know how to deal with one when it affects your own brand? This article provides all the answers.","publishDate":"2022-03-24T08:00+01:00","heroImage":{"__typename":"ContentfulAsset","id":"3230609e-aafc-59d5-b082-e485002b47a6","description":"","title":"Illustration of a firefighter putting out a fire (Thumbnail)","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/1DO7TwjOG0XXajM4MvZlCD/5e4f1d9ce49584f87d0fa4ddacc4c01c/Blog_SEO-Thumbnail_1000X709_-_2022-03-16T122637.362.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/1DO7TwjOG0XXajM4MvZlCD/5e4f1d9ce49584f87d0fa4ddacc4c01c/Blog_SEO-Thumbnail_1000X709_-_2022-03-16T122637.362.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/1DO7TwjOG0XXajM4MvZlCD/5e4f1d9ce49584f87d0fa4ddacc4c01c/Blog_SEO-Thumbnail_1000X709_-_2022-03-16T122637.362.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/1DO7TwjOG0XXajM4MvZlCD/5e4f1d9ce49584f87d0fa4ddacc4c01c/Blog_SEO-Thumbnail_1000X709_-_2022-03-16T122637.362.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/1DO7TwjOG0XXajM4MvZlCD/5e4f1d9ce49584f87d0fa4ddacc4c01c/Blog_SEO-Thumbnail_1000X709_-_2022-03-16T122637.362.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/1DO7TwjOG0XXajM4MvZlCD/5e4f1d9ce49584f87d0fa4ddacc4c01c/Blog_SEO-Thumbnail_1000X709_-_2022-03-16T122637.362.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/1DO7TwjOG0XXajM4MvZlCD/5e4f1d9ce49584f87d0fa4ddacc4c01c/Blog_SEO-Thumbnail_1000X709_-_2022-03-16T122637.362.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/1DO7TwjOG0XXajM4MvZlCD/5e4f1d9ce49584f87d0fa4ddacc4c01c/Blog_SEO-Thumbnail_1000X709_-_2022-03-16T122637.362.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/1DO7TwjOG0XXajM4MvZlCD/5e4f1d9ce49584f87d0fa4ddacc4c01c/Blog_SEO-Thumbnail_1000X709_-_2022-03-16T122637.362.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/1DO7TwjOG0XXajM4MvZlCD/5e4f1d9ce49584f87d0fa4ddacc4c01c/Blog_SEO-Thumbnail_1000X709_-_2022-03-16T122637.362.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#f8e8a8","width":450,"height":270}},"tags":["Brand Strategy"]}},{"node":{"id":"02b75e0d-0f82-58bc-95d8-5fc2d1e1c99e","slug":"can-cinema-survive-streaming","title":"Can Cinemas Survive The Rise of Streaming Services?","shortDescription":"The future of cinemas didn’t look good in 2020, but 2021 saw a bit of a resurgence. What does 2022 hold for cinemas and streaming services alike? Let’s see.","publishDate":"2022-03-14T08:00+01:00","heroImage":{"__typename":"ContentfulAsset","id":"eca1de6a-1e13-598f-97df-3cb7e3d01972","description":"","title":"Illustration of people in a cinema with masks on (Thumbnail)","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/2m97b5BMESioxpvnOtaPKX/2c53df005f421f270532626834899218/Blog_SEO-Thumbnail_1000X709_-_2022-03-03T170706.397.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/2m97b5BMESioxpvnOtaPKX/2c53df005f421f270532626834899218/Blog_SEO-Thumbnail_1000X709_-_2022-03-03T170706.397.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/2m97b5BMESioxpvnOtaPKX/2c53df005f421f270532626834899218/Blog_SEO-Thumbnail_1000X709_-_2022-03-03T170706.397.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/2m97b5BMESioxpvnOtaPKX/2c53df005f421f270532626834899218/Blog_SEO-Thumbnail_1000X709_-_2022-03-03T170706.397.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/2m97b5BMESioxpvnOtaPKX/2c53df005f421f270532626834899218/Blog_SEO-Thumbnail_1000X709_-_2022-03-03T170706.397.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/2m97b5BMESioxpvnOtaPKX/2c53df005f421f270532626834899218/Blog_SEO-Thumbnail_1000X709_-_2022-03-03T170706.397.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/2m97b5BMESioxpvnOtaPKX/2c53df005f421f270532626834899218/Blog_SEO-Thumbnail_1000X709_-_2022-03-03T170706.397.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/2m97b5BMESioxpvnOtaPKX/2c53df005f421f270532626834899218/Blog_SEO-Thumbnail_1000X709_-_2022-03-03T170706.397.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/2m97b5BMESioxpvnOtaPKX/2c53df005f421f270532626834899218/Blog_SEO-Thumbnail_1000X709_-_2022-03-03T170706.397.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/2m97b5BMESioxpvnOtaPKX/2c53df005f421f270532626834899218/Blog_SEO-Thumbnail_1000X709_-_2022-03-03T170706.397.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#080818","width":450,"height":270}},"tags":["Brand Insights","Brand Strategy"]}},{"node":{"id":"f6c2882d-89c4-5114-baa8-1536a58fb6ba","slug":"roblox-deep-dive","title":"How Creativity & Deep Audience Knowledge Made Roblox A Sensation","shortDescription":"Loved by gamers all over the world, Roblox’s online gaming platform has found incredible success. But what can you learn from its growth story? Find out here. ","publishDate":"2022-06-30T07:00+02:00","heroImage":{"__typename":"ContentfulAsset","id":"28899694-7f8c-59b5-8c58-1099e170aed4","description":"","title":"Latana x Roblox logos (thumbnail)","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/2ZJ27IJmWbMJJ1KHWKgJkP/d9591f8e623ed4d44275bf92f2269579/Blog_SEO-Thumbnail_1000X709_-_2022-06-16T105502.790.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/2ZJ27IJmWbMJJ1KHWKgJkP/d9591f8e623ed4d44275bf92f2269579/Blog_SEO-Thumbnail_1000X709_-_2022-06-16T105502.790.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/2ZJ27IJmWbMJJ1KHWKgJkP/d9591f8e623ed4d44275bf92f2269579/Blog_SEO-Thumbnail_1000X709_-_2022-06-16T105502.790.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/2ZJ27IJmWbMJJ1KHWKgJkP/d9591f8e623ed4d44275bf92f2269579/Blog_SEO-Thumbnail_1000X709_-_2022-06-16T105502.790.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/2ZJ27IJmWbMJJ1KHWKgJkP/d9591f8e623ed4d44275bf92f2269579/Blog_SEO-Thumbnail_1000X709_-_2022-06-16T105502.790.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/2ZJ27IJmWbMJJ1KHWKgJkP/d9591f8e623ed4d44275bf92f2269579/Blog_SEO-Thumbnail_1000X709_-_2022-06-16T105502.790.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/2ZJ27IJmWbMJJ1KHWKgJkP/d9591f8e623ed4d44275bf92f2269579/Blog_SEO-Thumbnail_1000X709_-_2022-06-16T105502.790.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/2ZJ27IJmWbMJJ1KHWKgJkP/d9591f8e623ed4d44275bf92f2269579/Blog_SEO-Thumbnail_1000X709_-_2022-06-16T105502.790.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/2ZJ27IJmWbMJJ1KHWKgJkP/d9591f8e623ed4d44275bf92f2269579/Blog_SEO-Thumbnail_1000X709_-_2022-06-16T105502.790.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/2ZJ27IJmWbMJJ1KHWKgJkP/d9591f8e623ed4d44275bf92f2269579/Blog_SEO-Thumbnail_1000X709_-_2022-06-16T105502.790.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#181818","width":450,"height":270}},"tags":["Brand Deep Dives"]}},{"node":{"id":"e1f26d0b-2f50-547c-8ed8-3157cc637271","slug":"branding-in-the-metaverse","title":"Branding in the Metaverse: The Opportunities and Risks","shortDescription":"The metaverse is one of the hottest topics in tech right now, but before giving it a go, you need to understand what's virtual and what's real. Find out here.","publishDate":"2022-05-10T07:30+02:00","heroImage":{"__typename":"ContentfulAsset","id":"be6e630d-94fb-5308-ae29-9a2219e3927e","description":"","title":"Illustration of a person on a motorcycle in the metaverse (thumbnail)","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/6T846UhpEn7mtymks32mA5/c3ac5e0474156863954679198f63dcd4/Blog_SEO-Thumbnail_1000X709_-_2022-05-05T121038.031.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/6T846UhpEn7mtymks32mA5/c3ac5e0474156863954679198f63dcd4/Blog_SEO-Thumbnail_1000X709_-_2022-05-05T121038.031.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/6T846UhpEn7mtymks32mA5/c3ac5e0474156863954679198f63dcd4/Blog_SEO-Thumbnail_1000X709_-_2022-05-05T121038.031.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/6T846UhpEn7mtymks32mA5/c3ac5e0474156863954679198f63dcd4/Blog_SEO-Thumbnail_1000X709_-_2022-05-05T121038.031.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/6T846UhpEn7mtymks32mA5/c3ac5e0474156863954679198f63dcd4/Blog_SEO-Thumbnail_1000X709_-_2022-05-05T121038.031.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/6T846UhpEn7mtymks32mA5/c3ac5e0474156863954679198f63dcd4/Blog_SEO-Thumbnail_1000X709_-_2022-05-05T121038.031.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/6T846UhpEn7mtymks32mA5/c3ac5e0474156863954679198f63dcd4/Blog_SEO-Thumbnail_1000X709_-_2022-05-05T121038.031.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/6T846UhpEn7mtymks32mA5/c3ac5e0474156863954679198f63dcd4/Blog_SEO-Thumbnail_1000X709_-_2022-05-05T121038.031.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/6T846UhpEn7mtymks32mA5/c3ac5e0474156863954679198f63dcd4/Blog_SEO-Thumbnail_1000X709_-_2022-05-05T121038.031.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/6T846UhpEn7mtymks32mA5/c3ac5e0474156863954679198f63dcd4/Blog_SEO-Thumbnail_1000X709_-_2022-05-05T121038.031.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#081848","width":450,"height":270}},"tags":["Brand Strategy","Brand Marketing"]}},{"node":{"id":"5e961bf0-bd62-527c-8370-9077cfb2b4ab","slug":"thoughtful-communication-team-morale","title":"How Thoughtful Communication Improves Team Morale","shortDescription":"How teams communicate in a professional space is integral to the overall success of a company — and being thoughtful in your communication matters.","publishDate":"2022-03-07T08:00+01:00","heroImage":{"__typename":"ContentfulAsset","id":"bbf4b649-2230-5149-9e9e-333d5668ad2e","description":"","title":"A group of people looking at a laptop (Thumbnail)","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/7ed8lUqGg7ZTnYGToAuqnY/967c66680b3e909143fbeffc9a282d86/Blog_SEO-Thumbnail_1000X709_-_2022-02-23T132952.233.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/7ed8lUqGg7ZTnYGToAuqnY/967c66680b3e909143fbeffc9a282d86/Blog_SEO-Thumbnail_1000X709_-_2022-02-23T132952.233.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/7ed8lUqGg7ZTnYGToAuqnY/967c66680b3e909143fbeffc9a282d86/Blog_SEO-Thumbnail_1000X709_-_2022-02-23T132952.233.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/7ed8lUqGg7ZTnYGToAuqnY/967c66680b3e909143fbeffc9a282d86/Blog_SEO-Thumbnail_1000X709_-_2022-02-23T132952.233.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/7ed8lUqGg7ZTnYGToAuqnY/967c66680b3e909143fbeffc9a282d86/Blog_SEO-Thumbnail_1000X709_-_2022-02-23T132952.233.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/7ed8lUqGg7ZTnYGToAuqnY/967c66680b3e909143fbeffc9a282d86/Blog_SEO-Thumbnail_1000X709_-_2022-02-23T132952.233.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/7ed8lUqGg7ZTnYGToAuqnY/967c66680b3e909143fbeffc9a282d86/Blog_SEO-Thumbnail_1000X709_-_2022-02-23T132952.233.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/7ed8lUqGg7ZTnYGToAuqnY/967c66680b3e909143fbeffc9a282d86/Blog_SEO-Thumbnail_1000X709_-_2022-02-23T132952.233.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/7ed8lUqGg7ZTnYGToAuqnY/967c66680b3e909143fbeffc9a282d86/Blog_SEO-Thumbnail_1000X709_-_2022-02-23T132952.233.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/7ed8lUqGg7ZTnYGToAuqnY/967c66680b3e909143fbeffc9a282d86/Blog_SEO-Thumbnail_1000X709_-_2022-02-23T132952.233.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#c80838","width":450,"height":270}},"tags":["Work Advice"]}},{"node":{"id":"b4ae6455-a8a7-5de1-8496-fcddb3364f2e","slug":"brand-marketing-post-covid","title":"How the Pandemic Changed Brand Marketing","shortDescription":"Brand marketing went through some major changes during the pandemic, and they're here to stay. Here's what the future holds for marketers.","publishDate":"2021-09-03T08:30+02:00","heroImage":{"__typename":"ContentfulAsset","id":"613cee3f-57bc-50a1-b63a-4d0300fd1123","description":"","title":"Brand Markting Pandemic Thumbnail/Hero","file":{"contentType":"image/png","url":"//images.ctfassets.net/7so8go2zrvbw/3Ug6LGjEacVtfDXspnNRZi/959e3b9bb888947803ee1a885d9c230e/Thumbnail_1000X709.png","details":{"image":{"width":1000,"height":709}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/7so8go2zrvbw/3Ug6LGjEacVtfDXspnNRZi/959e3b9bb888947803ee1a885d9c230e/Thumbnail_1000X709.png?w=113&h=68&q=95&fm=webp&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/3Ug6LGjEacVtfDXspnNRZi/959e3b9bb888947803ee1a885d9c230e/Thumbnail_1000X709.png?w=225&h=135&q=95&fm=webp&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/3Ug6LGjEacVtfDXspnNRZi/959e3b9bb888947803ee1a885d9c230e/Thumbnail_1000X709.png?w=450&h=270&q=95&fm=webp&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/3Ug6LGjEacVtfDXspnNRZi/959e3b9bb888947803ee1a885d9c230e/Thumbnail_1000X709.png?w=900&h=540&q=95&fm=webp&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/7so8go2zrvbw/3Ug6LGjEacVtfDXspnNRZi/959e3b9bb888947803ee1a885d9c230e/Thumbnail_1000X709.png?w=450&h=270&q=95&fm=png&fit=thumb","srcSet":"//images.ctfassets.net/7so8go2zrvbw/3Ug6LGjEacVtfDXspnNRZi/959e3b9bb888947803ee1a885d9c230e/Thumbnail_1000X709.png?w=113&h=68&q=95&fm=png&fit=thumb 113w,\n//images.ctfassets.net/7so8go2zrvbw/3Ug6LGjEacVtfDXspnNRZi/959e3b9bb888947803ee1a885d9c230e/Thumbnail_1000X709.png?w=225&h=135&q=95&fm=png&fit=thumb 225w,\n//images.ctfassets.net/7so8go2zrvbw/3Ug6LGjEacVtfDXspnNRZi/959e3b9bb888947803ee1a885d9c230e/Thumbnail_1000X709.png?w=450&h=270&q=95&fm=png&fit=thumb 450w,\n//images.ctfassets.net/7so8go2zrvbw/3Ug6LGjEacVtfDXspnNRZi/959e3b9bb888947803ee1a885d9c230e/Thumbnail_1000X709.png?w=900&h=540&q=95&fm=png&fit=thumb 900w","sizes":"(min-width: 450px) 450px, 100vw"}},"layout":"constrained","backgroundColor":"#380868","width":450,"height":270}},"tags":["Brand Marketing"]}}]},"contentfulForm":{"__typename":"ContentfulForm","id":"566e0112-1ef2-5da4-95af-14083bae5517","hubspotFormId":"f1cc1e65-421b-48cb-860c-ec3ed5a407d0","formId":"newsletter","privacyConsent":true,"submitText":"Subscribe","purpleBorder":null,"buttonVariant":null,"bannerTitle":null,"bannerSubtitle":null,"bannerGradient":null,"contentfulfields":[{"__typename":"ContentfulFormField","id":"114a8229-cc8e-5a81-b261-49ccd6db74d6","label":"First Name","fieldName":"firstname","fullWidth":true,"required":true,"type":"text","options":null},{"__typename":"ContentfulFormField","id":"5d03f46f-1e85-5124-ad9a-d3ce8c88199a","label":"Work Email","fieldName":"email","fullWidth":true,"required":true,"type":"email","options":null}]},"contentfulSeo":{"__typename":"ContentfulSeo","title":"Brand Tracking Resources to Help Your Brand Grow","description":"An extra plus to your brand tracking data. Delve into topics from how to measure brand awareness, target niche audiences, and track brand campaigns.","noIndex":null,"ogImage":{"fluid":{"src":"//images.ctfassets.net/7so8go2zrvbw/3KtoNcPQjxdS6QHYNXa6Dr/4add58eddf13bb26e69a569cb53a2a3d/Thumbnail_1000X709__4_.png?w=1200&h=675&q=90&fm=jpg"},"file":{"url":"//images.ctfassets.net/7so8go2zrvbw/3KtoNcPQjxdS6QHYNXa6Dr/4add58eddf13bb26e69a569cb53a2a3d/Thumbnail_1000X709__4_.png"}}}},"pageContext":{"slug":"michael","markdown":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Michael is a content strategist and freelance writer from the United Kingdom. He writes about marketing, psychology and productivity for B2B, SaaS, and technology brands.","marks":[],"data":{}}],"data":{}}]}}},
    "staticQueryHashes": ["1309664487","207871099","2248897157","2816198605","3308694364","3649515864"]}