INDUSTRY INSIGHTS
Online Content
Online vs offline reading is a debate that has been continuing for many years. And while demand for print books has waned over the last 10 years, the demand for audio and ebooks has been increasing. Online reading doesn't stop there. As well as tools for reading mainstream books, tools for consuming fan fiction, book summary tools, and tools for reviewing books are also coming to the forefront.
However, reliable brand and industry data is scarce. How many people are planning to use an online reading platform in the next 6 months? What is it they value most: community, quality or price? What will drive them to purchase? And which are the online reading platform brands that these people know best?
What’s inside?
Latana’s Online Reading Platform Insights delivers core industry data and brand performance of 20 relevant players in the industry, to help you stay ahead of the competition.
Use this industry dataset to get:
• Insights on how many people are planning to use to an online reading platform over the coming 6 months and what their key purchase drivers are
• Brand awareness estimates for 20 online reading brands among purchase considerers and ability to segment results by other demographic profiles
• Monthly updates on changes in awareness levels among the general population with performance and industry benchmarks
• Unlimited access to a dashboard with the ability to download charts and raw data
Tracked brands
Tracked brands
Why Latana?
Latana is focused on bringing you reliable insights. Join a revolution in brand performance technology that provides you with rich datasets to track your industry and brand performance over time.
Our advanced sampling and machine-learning modeling provide you with unmatched data quality that you can rely on.
Our experts do the heavy lifting for you by designing a set of meaningful and quality-assured KPIs, giving you confidence when benchmarking your competitors and tracking your brand performance.
Our dashboard is designed to put quality insights at the forefront. Uncover the most relevant updates for your brand with ease, explore your data further with intuitive navigation, and save your team hours of manual data work.
