INDUSTRY INSIGHTS
Mental Health
Awareness of mental health issues has been growing steadily in recent years. The pandemic — causing widespread socialisolation, uncertainty, and financial hardship — has broughtmental health into mainstream culture and conversation. Needless to say, the mental health industry is on the rise, with an expected growth of $201.41 billion during 2022-2026. Within this industry, the global mental health apps market size is expected to reach $5.2 billion in 2022.
However, reliable brand and industry data is scarce. How many people are planning to use a mental health tool/app in the next 6 months? What is it they value most: brand name, credibility or price? What will drive them to purchase? And which are the mental health brands that these people know best?
What’s inside?
Latana’s Mental Health Insights delivers core industry data and brand performance of 20 relevant players in the industry, to help you stay ahead of the competition.
Use this industry dataset to get:
• Insights on how many people are planning to use to a mental health app over the coming 6 months and what their key purchase drivers are
• Brand awareness estimates for 20 mental health brands among purchase considerers and ability to segment results by other demographic profiles
• Monthly updates on changes in awareness levels among the general population with performance and industry benchmarks
• Unlimited access to a dashboard with the ability to download charts and raw data
Tracked brands
Tracked brands
Why Latana?
Latana is focused on bringing you reliable insights. Join a revolution in brand performance technology that provides you with rich datasets to track your industry and brand performance over time.
Our advanced sampling and machine-learning modeling provide you with unmatched data quality that you can rely on.
Our experts do the heavy lifting for you by designing a set of meaningful and quality-assured KPIs, giving you confidence when benchmarking your competitors and tracking your brand performance.
Our dashboard is designed to put quality insights at the forefront. Uncover the most relevant updates for your brand with ease, explore your data further with intuitive navigation, and save your team hours of manual data work.
