INDUSTRY INSIGHTS
Health Advice Apps
Health advice apps have been able to tap into what consumers want: convenience, customer satisfaction, easy access, and focus on mental health. With some of the earlier apps in the market experiencing huge success, it is no surprise that the industry is getting competition heavy. In fact, in 2021, there were more than 350,000 digital health applications available.
However, reliable brand and industry data is scarce. How many people are planning to use a health advice app in the next 6 months? What is it they value most: credibility, ease of use or price? What will drive them to purchase? And which are the health advice brands that these people know best?
What’s inside?
Latana’s Health Advice App Insights delivers core industry data and brand performance of up to 20 relevant players in the industry per market, to help you stay ahead of the competition.
Use this industry dataset to get:
• Insights on how many people are planning to use a health advice app over the coming 6 months and what their key purchase drivers are
• Brand awareness estimates for 20 health advice brands
among purchase considerers and ability to segment results
by other demographic profiles
• Monthly updates on changes in awareness levels among the general population with performance and industry benchmarks
• Unlimited access to a dashboard with the ability to download charts and raw data
Tracked brands
Tracked brands
Why Latana?
Latana is focused on bringing you reliable insights. Join a revolution in brand performance technology that provides you with rich datasets to track your industry and brand performance over time.
Our advanced sampling and machine-learning modeling provide you with unmatched data quality that you can rely on.
Our experts do the heavy lifting for you by designing a set of meaningful and quality-assured KPIs, giving you confidence when benchmarking your competitors and tracking your brand performance.
Our dashboard is designed to put quality insights at the forefront. Uncover the most relevant updates for your brand with ease, explore your data further with intuitive navigation, and save your team hours of manual data work.
