INDUSTRY INSIGHTS
Fitness Trackers
The fitness tracker industry is experience substantial growth, thanks to the emergence of more health-consciousness consumers. Advancements in sensor technology has also helped this industry thrive and become seriously competitive.
However, reliable brand and industry data is scarce. How many people are considering using a fitness tracker in the next 6 months? What is it they value most: price, features, or brand name? What will drive them to purchase? And which are the fitness tracker brands that these people know best?
What’s inside?
Latana’s Fitness Tracker Insights delivers core industry data and brand performance of up to 20 relevant players in the industry per market, to help you stay ahead of the competition.
Use this industry dataset to get:
• Insights on how many people are considering using a fitness tracker in the next 6 months, and what their key purchase drivers are
• Brand awareness estimates for fitness tracker brands among purchase considerers and ability to segment results by other demographic profiles
• Monthly updates on changes in awareness levels among the general population with performance and industry benchmarks
• Unlimited access to a dashboard with the ability to download charts and raw data
Tracked brands
Tracked brands
Why Latana?
Latana is focused on bringing you reliable insights. Join a revolution in brand performance technology that provides you with rich datasets to track your industry and brand performance over time.
Our advanced sampling and machine-learning modeling provide you with unmatched data quality that you can rely on.
Our experts do the heavy lifting for you by designing a set of meaningful and quality-assured KPIs, giving you confidence when benchmarking your competitors and tracking your brand performance.
Our dashboard is designed to put quality insights at the forefront. Uncover the most relevant updates for your brand with ease, explore your data further with intuitive navigation, and save your team hours of manual data work.
