A Marketer's Guide to: The Micromobility Industry

What This Guide Explores

The micromobility industry is a star on the rise. It’s now an incredibly common sight to see people whipping down the street or sidewalk on an e-scooter or e-bike. And with interest in sustainability and environmental protection increasing, more and more consumers are turning to e-micromobility to get around.

Ecological and economical, shared micromobility transportation is unique within the e-mobility industry, as it can be rented quite easily because the lightweight vehicles do not require the user to be licensed or insured. Additionally, it requires less space for parking and storage — making it a better option for overcrowded urban areas. With new micromobility brands appearing almost overnight, many are interested to know: what’s the history behind these e-mobility vehicles? And how can new brands get a leg-up in this competitive industry?

This guide will provide answers to these questions and more — with three exclusive case studies on micromobility brands using Latana’s very own brand tracking data.