Precision and Accuracy For Target Audience Data You Can Use
Get the insights you need to make brand decisions based on facts not gut feeling
Trusted Answers from a Global Target Audience
We ensure insights are generated from a representative and trusted global target audience, using additional automations to eliminate any noise in the results and provide only meaningful insights.
Data Accuracy from Machine Learning
Our MRP algorithm uses data input such as audience characteristics to make better predictions for data outcomes than quota sampling can, to ensure stability and accuracy of your audience tracking.
Consistent Data Quality
Our automated quality-monitoring and data-cleaning processes ensure we always deliver on high-quality and consistently reliable insights for your target audience.
Multilevel Regression and Poststratification (MRP)
Our advanced brand tracking techniques guarantee reliable data and deeper insights for our users.
Our MRP algorithm learns over time ensuring reliable and precise results that help brands make better decisions. Feel safe tracking your brand's progress knowing our methodologies produces lower margins of error and quality insights that are more closely aligned to real-world changes. MRP-treated data smoothes outliers in survey data over time and unlocks reliable audience segmentation so you can monitor the most important target audiences for your brand.
Audience Segmentation with Latana
At Latana, we understand that brands need more than just insights from the general population. We use an AI-powered algorithm to enhance the brand tracking data collected and generate accurate insights for important audiences. That means you can make marketing decisions based on audience segmentation information you can trust.
Our audience characteristics are the building blocks for your segmentation and can be used to frame and analyse your audience. The Latana dashboard offers the standard demographic characteristics of potential category user, age, gender, income, education, and location, to build your audiences.
Precision Every Time
Our algorithm produces lower margins of error so you can act with confidence when making marketing decisions.
Reliable Segmentation
Audience precision that allows you to segment the data by your chosen target characteristics with representativity and reliability in the data.
Accurate Data
Better quality insights that are more closely aligned to real-world changes.
How MRP Works
Our machine learning utilizes the best data modelling techniques
FILTER
Our algorithm considers every wave of data to learn the difference between outliers in the data variance and real-world movements. This removes the noise from a dataset to help detect realistic brand trends
Our algorithm considers every wave of data to learn the difference between outliers in the data variance and real-world movements. This removes the noise from a dataset to help detect realistic brand trends
Our algorithm inputs many audience characteristics used to predict KPI outputs. This allows for more granular and reliable audience segmentation than quota-sampling can.
Professional
Support
We don't just provide reliable brand insights. At the core of the Latana product is a dedicated team waiting to help you on your brand tracking journey.
Accurate brand tracking requires more than sending your target audience a list of questions. If you team isn't experienced in consumer insights research or doesn't have the capacity to reach the audiences that matter most for your brand, you won't get the data you need. That's why all our users are connected with an experienced team of researchers, data scientists, and project managers. Our team are on board to provide all the support you need from the preparation of your survey right down to the delivery of your results.
More on Data Quality
The Ultimate Guide to Data Quality
All you need to know about maintaining data quality during marketing analysis and why it's vital when gathering insights on your target audience.
MRP vs. Traditional Quota Sampling Brand Tracking
Learn how advanced brand tracking prevails due to its ability to distinguish real-world changes and provide accurate results with a very low margin of error.
MRP: Uncovering Insights in Niche Audiences
Learn how advanced brand tracking differentiates itself from other brand tracking solutions by enabling users to detect differences in brand KPIs for niche target audiences, even when the sample size is limited.