Find Out Which Consumers Hinge Is Building Strong Relationships With

The dating category is a crowded one and brands need to get noticed in order to grow. Hinge uses its distinct product offering to help it do this — it's geared towards helping consumers find long-term relationships rather than short-term flings. Part of Match Group, which owns rival brands Tinder, Plenty Of Fish, and Match.com, Hinge holds a 15% market share and boasts 20 million annual users.

The brand's identity is targeted toward highly-educated Millennials and Gen Z consumers, essentially 18 - 45-year-olds. But we were curious about how well its brand was resonating with consumers and whether its targeting was working as intended. So, we took a deep dive into our data to find out.