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Discover Which Audiences Have Bonded With Bolt
Founded in 2013 by Marcus Villing in Estonia, Bolt —
which was originally known as Taxify — has grown to be
a leading mobility brand in Europe. A real jack-of-all-trades, it offers taxi services, rentable e-scooters, food, and grocery deliveries, as well as car sharing.
Valued at over $8 billion, the brand's unfocused approach means it has the potential to appeal to a broader array of consumers, but is its brand successfully engaging with all these different groups? Download our Brand Bite to find out.
1000 respondents via mobile surveys.
Respondents segmented by age, gender, and education level.
Focus on the UK, with respondents selected randomly from around the country.
Only 17% of Baby Boomers report brand awareness for Bolt.