AUTHOR

Michael Metcalf

Michael is a content strategist and freelance writer from the United Kingdom. He writes about marketing, psychology and productivity for B2B, SaaS, and technology brands.

Articles by Michael

Brand Awareness

Brand Strategy

Brand Sustainability

Brand Marketing

Brand Deep Dives

Brand Tracking

Consumer Insights

Work Advice

NewsFlash

Brand Deep Dives

What Can Zillow’s Story Teach Us About Brand Growth?

Zillow is a giant of the real estate industry — but it recently hit a rough patch. Find out what you can learn from this innovative brand’s growth story.

A figure standing in the metaverse [Article Image]

Brand Strategy

Diversity in the Metaverse: What Role Will Virtual Influencers Play?

Virtual influencers are on the rise, and metaverse become more popular, they'll serve as an important bridge between brands and consumers. Find out more here.

Woman carrying a suitcase on a yellow background [Thumbnail]

Brand Marketing

Brand Strategy

How Travel Brands Are Capturing Gen Z Consumer Attention

2022 brought economic woes — but Gen Z didn't stop traveling, and they continue to play a huge role in keeping the travel industry afloat. Find out more here.

Brand Deep Dives

Lesson Learned From The Rise & Fall of Cazoo

Cazoo grew at lightning speed — but recently, they’ve had to scale back quite a bit. What can you learn from this brand’s journey? Find out here.

Illustration of man sitting on a broken lightbulb [Thumbnail]

Brand Strategy

Brand Insights

What We Can Learn From 5 Product Fails

Not every product is a smashing success — some go up in flames (literally). Read on to learn about 5 products that failed & the lessons we can learn from them.

Latana x Lime logos with person on a bike (thumbnail)

Brand Deep Dives

How Moving Quickly Helped Lime Become A Micro-Mobility Giant

Like so many other micro-mobility brands, Lime’s had its share of wins and losses. But with 2021 investment round success, Lime keeps growing. But how?

Illustration of a man sitting at a desk streaming video games (thumbnail)

Brand Marketing

Is Video Game Streaming The Next Frontier for Branding Partnerships?

It may sound odd to some, but video game streamers are hugely popular and foster strong communities. So how can brands get in on the action? Find out here.

Illustration of computer screens with ads (thumbnail)

Brand Marketing

Brand Strategy

Will In-Game Advertising Explode in 2022?

In-game advertising is a growing industry — and smart brands should consider trying it out sooner rather than later. Want to know why? All the answers are here.

Brand Deep Dives

How Creativity & Deep Audience Knowledge Made Roblox A Sensation

Loved by gamers all over the world, Roblox’s online gaming platform has found incredible success. But what can you learn from its growth story? Find out here.

Articles by Michael

What Can Zillow’s Story Teach Us About Brand Growth?

Diversity in the Metaverse: What Role Will Virtual Influencers Play?

How Travel Brands Are Capturing Gen Z Consumer Attention

Free Brand Insights and Tips

Lesson Learned From The Rise & Fall of Cazoo

What We Can Learn From 5 Product Fails

How Moving Quickly Helped Lime Become A Micro-Mobility Giant

Is Video Game Streaming The Next Frontier for Branding Partnerships?

Will In-Game Advertising Explode in 2022?

How Creativity & Deep Audience Knowledge Made Roblox A Sensation