AUTHOR

Marilyn Wilkinson

Marilyn Wilkinson is a digital marketing strategist and copywriter who works with a number of B2B tech and SaaS brands, including Latana. She is passionate about branding, great content, hiking through the mountains and drinking too much coffee.

Articles by Marilyn

Brand Awareness

Brand Strategy

Brand Sustainability

Brand Marketing

Brand Deep Dives

Brand Tracking

Consumer Insights

Work Advice

NewsFlash

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Brand Marketing

Brand Sustainability

Can AR Save Brick and Mortar Stores in 2023?

Over half of US consumers prefer to shop online. Can augmented reality help attract shoppers to physical stores?

Brand Strategy

TikTok Cracks Down on Political Content – But Is It Enough?

Ahead of the US midterm elections, TikTok has introduced a series of restrictions to limit the influence of politicians and political groups.

Brand Strategy

Brand Marketing

Marketing Experts Discuss the Importance of Brand Value in 2022

A strong brand is a valuable business asset. Learn how to define, measure, and increase brand value — with examples from some experts in 2022.

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Brand Strategy

Brand Marketing

How to Do Branded Entertainment Right

If done correctly, branded entertainment is a great way to reach new audiences and increase brand awareness. But what is “right”? Find out here.

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Brand Marketing

Brands Embrace the Tour de France Femmes

This year, the Tour de France Femmes is bigger than ever — and plenty of brands are getting behind the event. Click here to learn more about 2022’s top sponsors.

Brand Strategy

Brand Marketing

How Do Big Festivals Like Coachella Build a Brand?

Discover the branding strategies of well-known festivals such as Coachella and Glastonbury — how they have changed and what we can learn from them in a post-covid world.

Brand Strategy

Brand Marketing

Rebrand or Rehabilitation? The Abercrombie & Fitch Story

Abercrombie & Fitch was perhaps the most popular clothing brand of the 90s — but it took a tumble in the 2010s when consumer values changed. What can you learn?

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Brand Strategy

Brand Marketing

How to Tap Into the Power of Data-Driven Brand Storytelling

People love stories, and numbers have an important story to tell. Let's explore what data-driven brand storytelling is and how to use it to drive brand awareness.

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Brand Marketing

Brand Strategy

The Savvy Brand Manager's Guide to Influencer Marketing

While you may be familiar with influencer marketing, there’s always more to learn to get the most out of your campaigns. Check out our comprehensive guide here!

Articles by Marilyn

Can AR Save Brick and Mortar Stores in 2023?

TikTok Cracks Down on Political Content – But Is It Enough?

Marketing Experts Discuss the Importance of Brand Value in 2022

Free Brand Insights and Tips

How to Do Branded Entertainment Right

Brands Embrace the Tour de France Femmes

How Do Big Festivals Like Coachella Build a Brand?

Rebrand or Rehabilitation? The Abercrombie & Fitch Story

How to Tap Into the Power of Data-Driven Brand Storytelling

The Savvy Brand Manager's Guide to Influencer Marketing