AUTHOR

Maddie Duke

Maddie is a freelance marketer and community manager. She enjoys bringing a brand's voice to life through impactful, informative content writing.

Articles by Maddie

Brand Awareness

Brand Strategy

Brand Sustainability

Brand Marketing

Brand Deep Dives

Brand Tracking

Consumer Insights

Work Advice

NewsFlash

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Brand Marketing

Brand Strategy

How to Market Your Fintech Brand in 2023

Fintech brands have disrupted the global financial services industry. Find out how they did it and what you can learn from their marketing strategy?

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Brand Marketing

Brand Strategy

Marketing Around the World: What Works in Other Countries in 2022

When it comes to marketing best practices, what works smashingly in one country might be a total bust in another. Let's take a look at marketing practices around the world in 2022!

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Brand Strategy

Successful Brand Strategy Meetings With the C-suite

Getting buy-in from C-suite executives is one of the biggest tasks a brand manager has. Read these tips to ensure your next C-suite meeting is a success.

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Brand Strategy

Zero Party Data: How Can It Benefit Your Brand Strategy?

Is zero party data the answer to third party data deprecation? Get up to speed and learn how to collect and integrate zero party data into your brand strategy.

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Brand Marketing

Brand Strategy

How To Test If Your Brand Marketing Works

Brand managers: How do you know if your brand marketing is really going to improve your brand’s performance? Read about how to test your brand marketing in 2022.

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Brand Deep Dives

Brand Marketing

Built Globally, Tailored Locally: How FREE NOW Became Europe’s Leading Multi-Mobility Platform

What drives the success of multi-mobility platform FREE NOW? We deep dive into the brand so you can learn what to do - and what not.

Brand Strategy

5 Branding Tips Mid-Sized Companies Can Steal from Large Companies

Branding tips from the world’s biggest brands and how they can help mid-sized companies grow.

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Brand Strategy

Brand Insights

How Brands Can Benefit From Psychographic Segmentation in 2022

Psychographic segmentation is the key to gaining clarity about your audience and business goals. Discover how you can use it to grow your brand in 2022 and beyond!

Brand Marketing

Brand Strategy

4 Companies That Benefit From Co-Branding Partnerships

Successful co-branding has helped boost these brands. Could a strategic brand partnership be right for your business in 2022?

Articles by Maddie

How to Market Your Fintech Brand in 2023

Marketing Around the World: What Works in Other Countries in 2022

Successful Brand Strategy Meetings With the C-suite

Free Brand Insights and Tips

Zero Party Data: How Can It Benefit Your Brand Strategy?

How To Test If Your Brand Marketing Works

Built Globally, Tailored Locally: How FREE NOW Became Europe’s Leading Multi-Mobility Platform

5 Branding Tips Mid-Sized Companies Can Steal from Large Companies

How Brands Can Benefit From Psychographic Segmentation in 2022

4 Companies That Benefit From Co-Branding Partnerships