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AUTHOR

Lavender Nguyen

Lavender Nguyen is a freelance marketing content creator and writer.

Articles by Lavender

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
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Brand Marketing
Brand Strategy

How to Ace Christmas Marketing in 2022 — According to the Professionals

Learn how to run top-notch Christmas marketing campaigns in 2022, with tips and advice from expert marketers on how to build successful holiday strategies.

Brand Transparency: image of ingredients and products
Brand Strategy
Brand Sustainability

What is Brand Transparency, and Why Is It Important In 2022?

What exactly do companies have to do to meet brand transparency criteria? And why is it so vital in modern business? Find the answers here.

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Brand Awareness

Brand Awareness vs. Brand Equity: Everything You Need to Know

Though they're often confused, brand awareness and brand equity aren't the same. This post will teach you more about their differences, plus provide ways to build and measure each.