Laura Harker is a freelance writer, editor, and language localization specialist.
Meditation apps have seen a boom in popularity over the past few years in the US — but does their growth extend to Europe? Let’s take a look at data from Germany.
Were you aware of how important it is to keep an eye on your brand health? Read on to explore the basics of brand health metrics and how you can track them in 2022.
E-scooters are everywhere, or so it feels. But how many people in the US & Norway are aware of the brands leading this new trend? Let's take a look.
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Not tracking brand perception yet? That's okay, it’s never too late to start. Click here to discover how tracking brand perception will benefit your brand.
How many people in the UK are aware of the most popular mobile banks? We measured brand awareness & consideration to provide answers.
Brand tracking brings essential data - but only when done right. Check out these 3 major issues with traditional brand tracking so you know what to avoid.
Are you still receiving brand tracking data in spreadsheets? If so, it’s hurting your campaigns & it’s time you learned about advanced brand tracking software.
Determining your brand positioning is an important step towards growth, and brand tracking will provide the answers you need. Find out how here!
Incorporating sustainability into your brand & choosing your target audience matters. Our overview of sustainability-driven audiences will help you decide which one is right for you.