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AUTHOR

Laura Harker

Laura Harker is a freelance writer, editor, and language localization specialist.

Articles by Laura

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Deep Dives
Brand Tracking
Consumer Insights
Work Advice
NewsFlash
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Brand Insights
Consumer Insights

How 6 Meditation Brands Are Performing in Germany in 2022

Meditation apps have seen a boom in popularity over the past few years in the US — but does their growth extend to Europe? Let’s take a look at data from Germany.

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Brand Strategy
Brand Tracking

13 Brand Health Metrics You Need to Know & Track in 2022

Were you aware of how important it is to keep an eye on your brand health? Read on to explore the basics of brand health metrics and how you can track them in 2022.

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Brand Awareness
Consumer Insights

Key Insights Into the US & Norwegian E-Scooter Industry

E-scooters are everywhere, or so it feels. But how many people in the US & Norway are aware of the brands leading this new trend? Let's take a look.

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Brand Sustainability
Brand Marketing

The Audiences Sustainable Brands Should Be Targeting [Updated]

Incorporating sustainability into your brand & choosing your target audience matters. Our overview of sustainability-driven audiences will help you decide which one is right for you.