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AUTHOR

Helen Jackson

Helen is a freelance content writer from the UK. She writes about marketing and branding in the SaaS and tech spaces.

Articles by Helen

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Deep Dives
Brand Tracking
Consumer Insights
Work Advice
NewsFlash
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Brand Marketing

4 Common Black Friday Mistakes To Avoid in 2022

Black Friday 2022 is just around the corner — you'll want to make sure your brand is ready to deliver an impactful Black Friday campaign. Read more.

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Brand Strategy
Brand Awareness

How Brand Awareness Software Can Improve Your Marketing

Brand awareness software. Let’s discuss what it is, how to use it, and how it can change your marketing strategy for the better.

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Brand Tracking

How To Do Competitor Analysis For Brands

Without competitor analysis, your brand doesn’t have a chance. But how do you do it? This article spills all the dirty secrets.

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Brand Strategy
Brand Sustainability

How Brands Are Using Emotional Connections to Create Stronger Customer Bonds in 2022

Humans crave emotional connections, and brands can tap into this to create meaningful relationships and increase customer retention. Find out how here!