Elena Prokopets is a B2B writer and content strategist specializing in long-form content for software companies and their technology partners.
As brand marketers, we know that it takes more than one neat trick to become huge. So what else has Dollar Shave Club been doing right to achieve its brand growth? Find out here.
The vacation rental platform HomeToGo has seen incredible growth over the last few years. So, how has the travel brand managed to climb to the top?
The last few years have been challenging, but the real estate market took a huge hit. So, how did online real estate brokerage Redfin fare? Find out here.
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Learn how Refurbed took second-hand electronics mainstream to become Europe's fastest-growing CleanTech Startup and flag-bearers for the circular economy.
Tony’s Chocolonely is an unapologetically outspoken brand that prompts consumers to think before they munch. How do they do it? Find out here!
Home Chef has grown immensely over its 8-year lifespan — and offers plenty of lessons to other brands looking to follow in its footsteps.
Beauty & skincare brand Lure Life has a special ingredient: CBD. And while its therapeutic properties are proven, it still faces skepticism. Find out more here.
The D2C industry has exploded over the last few years — but specialty brands seem to have found a winning formula. Find out why here.
Bumble breaks the mold of a typical dating app thanks to its positioning as a “feminist dating app”, made for women and by women. Want to know more? Read on.