AUTHOR

Elena Prokopets

Elena Prokopets is a B2B writer and content strategist specializing in long-form content for software companies and their technology partners.

Articles by Elena

Brand Awareness

Brand Strategy

Brand Sustainability

Brand Marketing

Brand Deep Dives

Brand Tracking

Consumer Insights

Work Advice

NewsFlash

Brand Marketing

Brand Deep Dives

How Dollar Shave Club Turned a Viral Video Into 10 Years of Marketing Success

As brand marketers, we know that it takes more than one neat trick to become huge. So what else has Dollar Shave Club been doing right to achieve its brand growth? Find out here.

Brand Deep Dives

How HomeToGo Uses Travel Market Disruption To Thrive

The vacation rental platform HomeToGo has seen incredible growth over the last few years. So, how has the travel brand managed to climb to the top?

Latana x Redfin logos with phone screen (Thumbnail)

Brand Deep Dives

Ready for a Restart: How Redfin Is Tackling The Volatile Online Real Estate Market

The last few years have been challenging, but the real estate market took a huge hit. So, how did online real estate brokerage Redfin fare? Find out here.

Brand Deep Dives

How Refurbed Became Europe’s Fastest-Growing CleanTech Startup

Learn how Refurbed took second-hand electronics mainstream to become Europe's fastest-growing CleanTech Startup and flag-bearers for the circular economy.

Latana x Tony's Chocolonely logos with chocolate bars (Thumbnail)

Brand Strategy

Brand Deep Dives

How Tony's Chocolonely Built a Mission-Driven Brand

Tony’s Chocolonely is an unapologetically outspoken brand that prompts consumers to think before they munch. How do they do it? Find out here!

Brand Deep Dives

From the Back of the Truck to Nationwide Grocery Chain: Home Chef’s Growth Story

Home Chef has grown immensely over its 8-year lifespan — and offers plenty of lessons to other brands looking to follow in its footsteps.

Brand Deep Dives

How Strong Brand Positioning Is Helping Lure Life Grow

Beauty & skincare brand Lure Life has a special ingredient: CBD. And while its therapeutic properties are proven, it still faces skepticism. Find out more here.

Illustration of a phone with icons and arrows flying under (thumbnail)

Brand Marketing

Brand Strategy

How The D2C Revolution Helped Grow Specialty Brands

The D2C industry has exploded over the last few years — but specialty brands seem to have found a winning formula. Find out why here.

Brand Deep Dives

How Bumble Is Building a Better World of Online Dating

Bumble breaks the mold of a typical dating app thanks to its positioning as a “feminist dating app”, made for women and by women. Want to know more? Read on.

Articles by Elena

How Dollar Shave Club Turned a Viral Video Into 10 Years of Marketing Success

How HomeToGo Uses Travel Market Disruption To Thrive

Ready for a Restart: How Redfin Is Tackling The Volatile Online Real Estate Market

Free Brand Insights and Tips

How Refurbed Became Europe’s Fastest-Growing CleanTech Startup

How Tony's Chocolonely Built a Mission-Driven Brand

From the Back of the Truck to Nationwide Grocery Chain: Home Chef’s Growth Story

How Strong Brand Positioning Is Helping Lure Life Grow

How The D2C Revolution Helped Grow Specialty Brands

How Bumble Is Building a Better World of Online Dating