AUTHOR

Ashley Lightfoot

Ashley is a Content Marketing Manager who’s passionate about exploring how brands build their identity and foster relationships with consumers. With more than six years of marketing experience, Ashley has worked on bringing all manner of campaign types to life. You can find him on LinkedIn.

Articles by Ashley

Brand Awareness

Brand Strategy

Brand Sustainability

Brand Marketing

Brand Deep Dives

Brand Tracking

Consumer Insights

Work Advice

NewsFlash

Brand Strategy

How Luxury Brands Can Overcome The Industry’s 3 Biggest Challenges

Find out why CX is so important for luxury brands, how to create a sense of exclusivity how to grow without compromising your brand’s identity.

The Branding Opportunities and Risks of the 2022 FIFA World Cup thumbnail image

Brand Strategy

The Branding Opportunities and Risks of the 2022 FIFA World Cup

The FIFA World Cup 2022 presents brands with unique opportunities to connect with engaged consumers, but also comes with its share of risks. How can brands tackle this challenge?

Brand Deep Dives

How Center Parcs Conquered The Hearts Of British Holidaymakers

Center Parcs is a popular brand in the UK, particularly for consumers with young children. But how did it use its brand to build this reputation?

Image of Brewdog OOH campaign - anti-world cup

NewsFlash

Brewdog Pulls A Pint Of Controversy With Its Anti-World Cup Campaign

Brewdog pronounce themselves anti-sponsors to the FIFA World Cup 2022 in Qatar - however, was their most recent PR campaign an unintentional own goal?