AUTHOR

Ani Dimitrova

Ani Dimitrova is a Berlin-based Performance Marketing Consultant with over a decade of digital marketing experience. Ani supported many B2B and B2C businesses, such as Sumup, Allbirds, Conrad Connect, and more. You can find her on LinkedIn.

Articles by Ani

Brand Awareness

Brand Strategy

Brand Sustainability

Brand Marketing

Brand Deep Dives

Brand Tracking

Consumer Insights

Work Advice

NewsFlash

Brand Marketing

How Brand & Performance Marketing Can Work Together

Shift away from the mentality of “brand” vs “performance marketing”. Here's how the two working together will bring the most benefits to your company.

Articles by Ani

How Brand & Performance Marketing Can Work Together

Free Brand Insights and Tips